>>Lets see them tell their advertisers "ummmm yes we are going from a 50,000 watt signal on 820 to a 5,000 watt signal on 1470. And if we go ahead with the move to Egypt Lake we will be blasting your ads out on a whopping 750 watts signal! Yea! And our rates are the same........"<<
One has to remember that if the Ratings page at Radio-Info is at all accurate, as a talk station WWBA had no real penetration in the Bay area market at all, so the advertisers can't have much to complain about. The talk programming had gotten pretty lame in recent months anyway, with a lot of infomercial-ly junque. And if I recall, Micheal Savage was on 930 in Sarasota anyway.
One thing I tried to look at was how WINK was doing as an all news station, but the Arbitron page for Fort Myers doesn't show anything more recent than Fall of 2009, well before their switch. WFTL, when they first moved to 50KW 850 was all-news, but they dropped this in favor of talk. Was the expense of doing all news their undoing, and if so, will the TRN feed attempt to deal with that expense? Does ABC radio offer an all news feed? The TRN news does have a Fox News feel to it, but then again, Fox News leads the way on cable TV.
One thing that would make me nervous (although when you're at the bottom, the only place to go is up) is the ratings experience of WPNN in Pensacola, which until about a year ago carried the audio feed of CNN. A check of the Arbitron page there shows them in the cellar - I wonder how they are doing with the talk lineup they have now? If WWBA is going to make a push for something different, they'll need to include some kind of local content, which will require $.