But wait, there's more...
> But this is one investment that could make
> the difference between WSTQ actually having some value, or
> just being tossed in as a freebie for the buyer of WSTM -- a
> low-power freebie that doesn't HAVE to be carried on cable
> if Time Warner ever decided to drop it.
I'm not privy to the details of the carriage negotiations for WSTM, but if Raycom was smart, it would have made WSTQ carriage mandatory in exchange for retrans consent for WSTM's analog and digital systems. So it might not be that easy for TWC to drop WSTQ, even if there's nothing attractive left there (read: 24-hour infomercials?)
> If Time Warner part-owns CW, I'm guessing it wouldn't cost
> TW a thing to expand the reach of "WRWB" to other areas...
> of course, they wouldn't be making anything either.
Not so! Again, even though I'm a former TWC employee (and glad of it), I have no hard knowledge about the finances here - but if the local spot load and promotional budget of "WRWB" is any indication, it's a decent profit center for the division. (Given how small the "WRWB" staff is compared to RNews and even the pared-down News 10 Now, I wouldn't be surprised if it's MORE profitable than the news channels.)
Extending its reach would indeed be pretty close to zero-cost - the fiber network is already in place to distribute news content among the newschannels (R News just picked up the nightly talk show from Capital News 9 in Albany, for instance), so you'd be looking at promotions budgets in the new markets, and probably some costs for local ad insertion capability. Given the kind of sports load that already exists on "WRWB," the natural thing to do might be to put CW Syracuse on 26, appropriating the infrastructure that already exists for TW Sports there. I'm pretty sure that's where some of "WRWB"'s Syracuse sports originates anyway.
And one thing I forgot to mention in my last post: there's still another full-power license in the Syracuse market that we all forget about. No, not WSPX - its fate remains tied to the sinking brick that is Pax/i - but WNYI in Ithaca. It's running at very low power, apparently with Univision, but if it ever goes to full power (presumably when it cuts over to DTV, and probably from the WSYT tower or the tower next to it), it will have cable must-carry throughout the Syracuse DMA. If Equity Broadcasting gets into the CW game at all - they haven't committed yet - WNYI could be a player. And - shudder - so could WNGS in Buffalo, if WNLO doesn't bite and the TWC scenario doesn't play out.
And the beat goes on.<P ID="signature">______________
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