It's cool that Cousin Brucie is going to Sirius, but in all honesty, if you don't live in or have lived in the NYC area, no one really cares about him going there. I'm sure Billy Bob and Donna Sue out in Bismarck, ND who are listening to Satellite radio really know or care who CB is. To me, and not because I am an XM subscriber, but Sirius is trying to be "Little NYC". everything about them is former NYC dj's, etc. Look at Sirius Hits 1 run by former Z100 personality Kid Kelly and of course Howard Stern. Again, while it's cool to see CB go to Sirius, no one outside the tristate area really cares.<P ID="edit"><FONT class="small">Edited by MattBAA on 06/10/05 08:22 PM.</FONT></P>
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- Thread starter robthomas
- Start date
A
autopaint-1
Guest
> It's cool that Cousin Brucie is going to Sirius, but in all
> honesty, if you don't live in or have lived in the NYC area,
> no one really cares about him going there. I'm
> sure Billy Bob and Donna Sue out in Bismarck, ND who are
> listening to Satellite radio really know or care who CB is.
> To me, and not because I am an XM subscriber, but Sirius is
> trying to be "Little NYC". everything about them is former
> NYC dj's, etc. Look at Sirius Hits 1 run by former Z100
> personality Kid Kelly and of course Howard Stern. Again,
> while it's cool to see CB go to Sirius, no one outside the
> tristate area really cares.
>
While that might be true to some extent, Bruce Morrow does have a long national history in music radio. In the 90's he had a national program called Crusin' America, they used his voice in Dirty Dancing, he was involved with the Bay City Rollers in the 70's. Is he Dick Clark? No, but he is a national name and let's face it, if they can pick up a few thousand of the more than 7 million NY area residents, then I'd say this was a smart idea. <P ID="edit"><FONT class="small">Edited by MattBAA on 06/10/05 08:23 PM.</FONT></P>
> honesty, if you don't live in or have lived in the NYC area,
> no one really cares about him going there. I'm
> sure Billy Bob and Donna Sue out in Bismarck, ND who are
> listening to Satellite radio really know or care who CB is.
> To me, and not because I am an XM subscriber, but Sirius is
> trying to be "Little NYC". everything about them is former
> NYC dj's, etc. Look at Sirius Hits 1 run by former Z100
> personality Kid Kelly and of course Howard Stern. Again,
> while it's cool to see CB go to Sirius, no one outside the
> tristate area really cares.
>
While that might be true to some extent, Bruce Morrow does have a long national history in music radio. In the 90's he had a national program called Crusin' America, they used his voice in Dirty Dancing, he was involved with the Bay City Rollers in the 70's. Is he Dick Clark? No, but he is a national name and let's face it, if they can pick up a few thousand of the more than 7 million NY area residents, then I'd say this was a smart idea. <P ID="edit"><FONT class="small">Edited by MattBAA on 06/10/05 08:23 PM.</FONT></P>
W
WizardofProd
Guest
> > It's cool that Cousin Brucie is going to Sirius, but in
> all
> > honesty, if you don't live in or have lived in the NYC
> area,
> > no one really cares about him going there.
> I'm
> > sure Billy Bob and Donna Sue out in Bismarck, ND who are
> > listening to Satellite radio really know or care who CB
> is.
> > To me, and not because I am an XM subscriber, but Sirius
> is
> > trying to be "Little NYC". everything about them is
> former
> > NYC dj's, etc. Look at Sirius Hits 1 run by former Z100
> > personality Kid Kelly and of course Howard Stern. Again,
> > while it's cool to see CB go to Sirius, no one outside the
>
> > tristate area really cares.
> >
> While that might be true to some extent, Bruce Morrow does
> have a long national history in music radio. In the 90's he
> had a national program called Crusin' America, they used his
> voice in Dirty Dancing, he was involved with the Bay City
> Rollers in the 70's. Is he Dick Clark? No, but he is a
> national name and let's face it, if they can pick up a few
> thousand of the more than 7 million NY area residents, then
> I'd say this was a smart idea.
>
Yeah but who besides complete radio geeks like us know or care about any of that?. The audience doesnt care and we are not the audience.<P ID="edit"><FONT class="small">Edited by MattBAA on 06/10/05 08:23 PM.</FONT></P>
> all
> > honesty, if you don't live in or have lived in the NYC
> area,
> > no one really cares about him going there.
> I'm
> > sure Billy Bob and Donna Sue out in Bismarck, ND who are
> > listening to Satellite radio really know or care who CB
> is.
> > To me, and not because I am an XM subscriber, but Sirius
> is
> > trying to be "Little NYC". everything about them is
> former
> > NYC dj's, etc. Look at Sirius Hits 1 run by former Z100
> > personality Kid Kelly and of course Howard Stern. Again,
> > while it's cool to see CB go to Sirius, no one outside the
>
> > tristate area really cares.
> >
> While that might be true to some extent, Bruce Morrow does
> have a long national history in music radio. In the 90's he
> had a national program called Crusin' America, they used his
> voice in Dirty Dancing, he was involved with the Bay City
> Rollers in the 70's. Is he Dick Clark? No, but he is a
> national name and let's face it, if they can pick up a few
> thousand of the more than 7 million NY area residents, then
> I'd say this was a smart idea.
>
Yeah but who besides complete radio geeks like us know or care about any of that?. The audience doesnt care and we are not the audience.<P ID="edit"><FONT class="small">Edited by MattBAA on 06/10/05 08:23 PM.</FONT></P>
> Yeah but who besides complete radio geeks like us know or
> care about any of that?. The audience doesnt care and we are
> not the audience.
>
I disagree in part and agree in part. Literally millions of teens in the greater NYC area tuned in Cousin Brucie when WABC was at the top of its game in the 1960s and ealy 70s. Many of them have moved elsewhere now, haven't heard him in years, and at least some could potentially be interested in hearing his voice on a satellite oldies show. I agree it's hard to make the case for any local DJ having national name recognition, but if there are any, I'd say he's one of them.
The other point is this: Sirius IS very interested in creating listener awareness and market buzz in NYC. That's where the corporate people who make the ad buys for the talk stations (and do the marketing tie-ins) are - not XM's Washington. There's a lot to be said about being top of mind in New York.
> care about any of that?. The audience doesnt care and we are
> not the audience.
>
I disagree in part and agree in part. Literally millions of teens in the greater NYC area tuned in Cousin Brucie when WABC was at the top of its game in the 1960s and ealy 70s. Many of them have moved elsewhere now, haven't heard him in years, and at least some could potentially be interested in hearing his voice on a satellite oldies show. I agree it's hard to make the case for any local DJ having national name recognition, but if there are any, I'd say he's one of them.
The other point is this: Sirius IS very interested in creating listener awareness and market buzz in NYC. That's where the corporate people who make the ad buys for the talk stations (and do the marketing tie-ins) are - not XM's Washington. There's a lot to be said about being top of mind in New York.
> It's cool that Cousin Brucie is going to Sirius, but in all
> honesty, if you don't live in or have lived in the NYC area,
> no one really cares about him going there. I'm
> sure Billy Bob and Donna Sue out in Bismarck, ND who are
> listening to Satellite radio really know or care who CB is.
> To me, and not because I am an XM subscriber, but Sirius is
> trying to be "Little NYC". everything about them is former
> NYC dj's, etc. Look at Sirius Hits 1 run by former Z100
> personality Kid Kelly and of course Howard Stern. Again,
> while it's cool to see CB go to Sirius, no one outside the
> tristate area really cares.
>
So? If you were talking about a DJ from Bismarck, I could see your point BUT.
1) New York is one of the technology-related meccas of the world.
2) New York Tri-State is the Biggest Market In America.
3) If you were making a choice between XM and Sirius, Sirius definitely has name value if you're buying in New York.
What's wrong with being "Little NYC"? I mean, 15 million people isn't something to sneeze at.
<P ID="edit"><FONT class="small">Edited by MattBAA on 06/10/05 08:23 PM.</FONT></P>
> honesty, if you don't live in or have lived in the NYC area,
> no one really cares about him going there. I'm
> sure Billy Bob and Donna Sue out in Bismarck, ND who are
> listening to Satellite radio really know or care who CB is.
> To me, and not because I am an XM subscriber, but Sirius is
> trying to be "Little NYC". everything about them is former
> NYC dj's, etc. Look at Sirius Hits 1 run by former Z100
> personality Kid Kelly and of course Howard Stern. Again,
> while it's cool to see CB go to Sirius, no one outside the
> tristate area really cares.
>
So? If you were talking about a DJ from Bismarck, I could see your point BUT.
1) New York is one of the technology-related meccas of the world.
2) New York Tri-State is the Biggest Market In America.
3) If you were making a choice between XM and Sirius, Sirius definitely has name value if you're buying in New York.
What's wrong with being "Little NYC"? I mean, 15 million people isn't something to sneeze at.
<P ID="edit"><FONT class="small">Edited by MattBAA on 06/10/05 08:23 PM.</FONT></P>
> Yeah but who besides complete radio geeks like us know or
> care about any of that?. The audience doesnt care and we are
> not the audience.
Thank you Wizard, you hit the nail on the head. That was my exact point. Like I said before, while it's great to see Brucie get a gig, especially on a national level, the "little people" of middle america who are snatching up satellite arent saying to themselves, "Gee Cousin brucie from WCBS is now on here, I think I'm gonna get it." They don't have that kind of knowledge. Maybe here in the Nrotheast from NYC to Philly to DC, but otherwise most people don't know the other things Bruce morrow has done.
> care about any of that?. The audience doesnt care and we are
> not the audience.
Thank you Wizard, you hit the nail on the head. That was my exact point. Like I said before, while it's great to see Brucie get a gig, especially on a national level, the "little people" of middle america who are snatching up satellite arent saying to themselves, "Gee Cousin brucie from WCBS is now on here, I think I'm gonna get it." They don't have that kind of knowledge. Maybe here in the Nrotheast from NYC to Philly to DC, but otherwise most people don't know the other things Bruce morrow has done.
> The other point is this: Sirius IS very interested in
> creating listener awareness and market buzz in NYC. That's
> where the corporate people who make the ad buys for the talk
> stations (and do the marketing tie-ins) are - not XM's
> Washington. There's a lot to be said about being top of mind
> in New York.
While XM is BASED in Washington, DC, they DO have offices in NYC, how do you think O&A broadcast...plus they announced last week something with a Jazz or opera house or something, some more studios in NYC. And lastly, I felt this way when Terry "Motormouth" Young went to XM 60's on 6...I lived in Philadelphia back in the 80's during WCAU's HOT HITS and he was VERY recognizable (including his stint in the late 90's on Q102). However, when he went to XM, MOST people never heard of him. Unless you are a radio geek like us, you more than likely don't know their work.
> creating listener awareness and market buzz in NYC. That's
> where the corporate people who make the ad buys for the talk
> stations (and do the marketing tie-ins) are - not XM's
> Washington. There's a lot to be said about being top of mind
> in New York.
While XM is BASED in Washington, DC, they DO have offices in NYC, how do you think O&A broadcast...plus they announced last week something with a Jazz or opera house or something, some more studios in NYC. And lastly, I felt this way when Terry "Motormouth" Young went to XM 60's on 6...I lived in Philadelphia back in the 80's during WCAU's HOT HITS and he was VERY recognizable (including his stint in the late 90's on Q102). However, when he went to XM, MOST people never heard of him. Unless you are a radio geek like us, you more than likely don't know their work.
W
WizardofProd
Guest
> > Yeah but who besides complete radio geeks like us know or
>
> > care about any of that?. The audience doesnt care and we
> are
> > not the audience.
>
>
> Thank you Wizard, you hit the nail on the head. That was my
> exact point. Like I said before, while it's great to see
> Brucie get a gig, especially on a national level, the
> "little people" of middle america who are snatching up
> satellite arent saying to themselves, "Gee Cousin brucie
> from WCBS is now on here, I think I'm gonna get it." They
> don't have that kind of knowledge. Maybe here in the
> Nrotheast from NYC to Philly to DC, but otherwise most
> people don't know the other things Bruce morrow has done.
>
Of course for radio guys like us Cousin Brucie is a national treasure, I met him when I was in college and he was the most gracious man you could ever meet. I am truly hapopy that he has found a home at Sirius.... THAT BEING SAID most people listening dont care because they dont know his legendary history, and why should they?.
>
> > care about any of that?. The audience doesnt care and we
> are
> > not the audience.
>
>
> Thank you Wizard, you hit the nail on the head. That was my
> exact point. Like I said before, while it's great to see
> Brucie get a gig, especially on a national level, the
> "little people" of middle america who are snatching up
> satellite arent saying to themselves, "Gee Cousin brucie
> from WCBS is now on here, I think I'm gonna get it." They
> don't have that kind of knowledge. Maybe here in the
> Nrotheast from NYC to Philly to DC, but otherwise most
> people don't know the other things Bruce morrow has done.
>
Of course for radio guys like us Cousin Brucie is a national treasure, I met him when I was in college and he was the most gracious man you could ever meet. I am truly hapopy that he has found a home at Sirius.... THAT BEING SAID most people listening dont care because they dont know his legendary history, and why should they?.
We should all care.
Cousin Bruce Morrow, whether or not anybody outside New York City is aware of him, represents a form of entertainment in and of itself...foreground fun entertaining radio that speaks to you. Terrestrial Radio and the geniuses who run it now, have been so busy trying to remove things from Radio that cost money (and have convinced themselves that no one will miss)they have chased out of the industry anyone who's worth paying. Terrestrial Radio has just assessed the value of Cousin Brucie. NOTHIN'. Satellite delivered radio, who is more concerned with what to put ON Radio that will attract and hold the listener, has made their own assessment of Cousin Brucie. They say, COUSIN BRUCIE HAS VALUE, HAVING HIM WILL MAKE US UNIQUE AND SUPERIOR TO TERRESTRIAL RADIO, AND HE'S WORTH PAYING AND WORTH PAYING FOR. When I heard about it, I thought to myself, " Hey Bruce...good for you". I also thought, " this makes the Radio industry look stupid...to everybody, especially ourselves".
Cousin Bruce Morrow, whether or not anybody outside New York City is aware of him, represents a form of entertainment in and of itself...foreground fun entertaining radio that speaks to you. Terrestrial Radio and the geniuses who run it now, have been so busy trying to remove things from Radio that cost money (and have convinced themselves that no one will miss)they have chased out of the industry anyone who's worth paying. Terrestrial Radio has just assessed the value of Cousin Brucie. NOTHIN'. Satellite delivered radio, who is more concerned with what to put ON Radio that will attract and hold the listener, has made their own assessment of Cousin Brucie. They say, COUSIN BRUCIE HAS VALUE, HAVING HIM WILL MAKE US UNIQUE AND SUPERIOR TO TERRESTRIAL RADIO, AND HE'S WORTH PAYING AND WORTH PAYING FOR. When I heard about it, I thought to myself, " Hey Bruce...good for you". I also thought, " this makes the Radio industry look stupid...to everybody, especially ourselves".
J
Joseph_Gallant
Guest
Re: Cousin Brucie
For many years, Bruce "Cousin Brucie" Morrow had a nighttime show on New York's WABC-770, whose nighttime signal (then and now) can be heard across most of the eastern half of the United States.
Given the huge nighttime reach of WABC's "blowtorch" signal, I suspect Cousin Brucie probably had fans up and down the East Coast.
Thus, his is a "name" known not just in New York, but in most areas east of the Mississippi.
For many years, Bruce "Cousin Brucie" Morrow had a nighttime show on New York's WABC-770, whose nighttime signal (then and now) can be heard across most of the eastern half of the United States.
Given the huge nighttime reach of WABC's "blowtorch" signal, I suspect Cousin Brucie probably had fans up and down the East Coast.
Thus, his is a "name" known not just in New York, but in most areas east of the Mississippi.
Yeah....but you've gotta staff it with SOMEBODY.
And if Cousin Brucie, Howard Stern and Terry Young dont translate
to the hinderlands.....I think there's very little chance anyone else will.
Who else would you put in there...the legendary morning guy from
Bismarck?? (Bob Beck?)
Worst case scenario: You're talent only is familiar to a pool
of 15 million people. Not so shabby.
And if Cousin Brucie, Howard Stern and Terry Young dont translate
to the hinderlands.....I think there's very little chance anyone else will.
Who else would you put in there...the legendary morning guy from
Bismarck?? (Bob Beck?)
Worst case scenario: You're talent only is familiar to a pool
of 15 million people. Not so shabby.
When Bruce was on WABC from 6PM to 10 or 10:30PM depending on the year, it was much more than millions in NYC who listened. WABC had listeners in Florida, out to MS all over Eastern and Maritime Canada and out to Iowa, if not further.
People all over the eastern half of the country in towns where the radio station turned off to make way for the powerful clear channel station listened to WABC or WLS. If they listened to WABC before 1975, they heard Bruce.
I think there is a strong point to make for him being somewhat national. I also remember him doing Protein 21 (41?, forgot the number) spot on a radio station in Miami during a trip. I was surprised to hear Bruce in Miami.
I found out later, he worked at WINZ in Miami in the early sixties.
>
> >
> I disagree in part and agree in part. Literally millions of
> teens in the greater NYC area tuned in Cousin Brucie when
> WABC was at the top of its game in the 1960s and ealy 70s.
> Many of them have moved elsewhere now, haven't heard him in
> years, and at least some could potentially be interested in
> hearing his voice on a satellite oldies show. <P ID="signature">______________
[email protected]</P>
People all over the eastern half of the country in towns where the radio station turned off to make way for the powerful clear channel station listened to WABC or WLS. If they listened to WABC before 1975, they heard Bruce.
I think there is a strong point to make for him being somewhat national. I also remember him doing Protein 21 (41?, forgot the number) spot on a radio station in Miami during a trip. I was surprised to hear Bruce in Miami.
I found out later, he worked at WINZ in Miami in the early sixties.
>
> >
> I disagree in part and agree in part. Literally millions of
> teens in the greater NYC area tuned in Cousin Brucie when
> WABC was at the top of its game in the 1960s and ealy 70s.
> Many of them have moved elsewhere now, haven't heard him in
> years, and at least some could potentially be interested in
> hearing his voice on a satellite oldies show. <P ID="signature">______________
[email protected]</P>
D
dab1100
Guest
From 1962 to 1974 (or so) Cousin Brucie was on at night. WABC's blowtorch signal was the only source of Top 40 music at night. When I lived in southeast Ohio, up until 1975 or so (when a couple of FM stations flipped to the format), our nighttime source of music was WCFL, WLS, or WABC. Aside from WABC's huge groundwave signal (stretching from Rhode Island to the DelMarVa Peninsula), WABC's nighttime coverage was huge.... and Bruce Morrow was the guy. I once heard Dan Ingrahm quip that in one early 70's ratings survey, WABC was ranked #13 in Pittsburgh!!!
Aside from that, even for the first time, Bruce is a pro entertainer who would compliment the format well. A side note, underscoring another comment her on the board), I also had the opportunity to meet Bruce... just a regular guy having lots of fun playin' radio.
Aside from that, even for the first time, Bruce is a pro entertainer who would compliment the format well. A side note, underscoring another comment her on the board), I also had the opportunity to meet Bruce... just a regular guy having lots of fun playin' radio.
M
mike704
Guest
> From 1962 to 1974 (or so) Cousin Brucie was on at night.
> WABC's blowtorch signal was the only source of Top 40 music
> at night.
Thank you, somebody gets it. Cousin Brucie was heard almost all over the country, at least most of the east coast. WABC came in like a local all the way down to South Florida at night (not sure it still does).
> WABC's blowtorch signal was the only source of Top 40 music
> at night.
Thank you, somebody gets it. Cousin Brucie was heard almost all over the country, at least most of the east coast. WABC came in like a local all the way down to South Florida at night (not sure it still does).
M
mike704
Guest
> Of course for radio guys like us Cousin Brucie is a
> national treasure, I met him when I was in college and he
> was the most gracious man you could ever meet. I am truly
> hapopy that he has found a home at Sirius.... THAT BEING
> SAID most people listening dont care because they dont know
> his legendary history, and why should they?.
I think there will be a lot of former New Yorkers currently residing in South Florida and elsewhere who will be happy to be able to hear Cousin Brucie again.
> national treasure, I met him when I was in college and he
> was the most gracious man you could ever meet. I am truly
> hapopy that he has found a home at Sirius.... THAT BEING
> SAID most people listening dont care because they dont know
> his legendary history, and why should they?.
I think there will be a lot of former New Yorkers currently residing in South Florida and elsewhere who will be happy to be able to hear Cousin Brucie again.
It's Not About Middle America
> Unless you are a radio geek like us, you more
> than likely don't know their work.
Aside from Cousin' Brucie's exposure to pretty much the entire eastern U.S. via WABC's blowtorch night signal...even forgetting that...
Sirius A) gets a "buzz" for taking advantage of a news story that made national news. I heard about the "surprising format change at long-time New York oldies station WCBS-FM" on all major national radio newscasts on Saturday, and AP ran a nationwide story on it that got picked up by my local paper in Akron.
And B) they get compatible programming for their oldies channels.
And C) they put ads in New York papers over last weekend, reminding New Yorkers that if they wanted to hear Cousin Brucie, they could now hear him on Sirius.
If they even pick up a few thousand (tens of thousands?) subscriptions in NYC alone, it'll be worth their effort. Remember, the NYC radio market has 15 million listeners, and WCBS-FM was a top 10 station in the last book.
This isn't about "Joe and Jane Middle America" like you keep saying on this thread. It's about A, B and C above.
-OA
> Unless you are a radio geek like us, you more
> than likely don't know their work.
Aside from Cousin' Brucie's exposure to pretty much the entire eastern U.S. via WABC's blowtorch night signal...even forgetting that...
Sirius A) gets a "buzz" for taking advantage of a news story that made national news. I heard about the "surprising format change at long-time New York oldies station WCBS-FM" on all major national radio newscasts on Saturday, and AP ran a nationwide story on it that got picked up by my local paper in Akron.
And B) they get compatible programming for their oldies channels.
And C) they put ads in New York papers over last weekend, reminding New Yorkers that if they wanted to hear Cousin Brucie, they could now hear him on Sirius.
If they even pick up a few thousand (tens of thousands?) subscriptions in NYC alone, it'll be worth their effort. Remember, the NYC radio market has 15 million listeners, and WCBS-FM was a top 10 station in the last book.
This isn't about "Joe and Jane Middle America" like you keep saying on this thread. It's about A, B and C above.
-OA
F
Frish
Guest
> > Of course for radio guys like us Cousin Brucie is a
> > national treasure, I met him when I was in college and he
> > was the most gracious man you could ever meet. I am truly
> > hapopy that he has found a home at Sirius.... THAT BEING
> > SAID most people listening dont care because they dont
> know
> > his legendary history, and why should they?.
>
> I think there will be a lot of former New Yorkers currently
> residing in South Florida and elsewhere who will be happy to
> be able to hear Cousin Brucie again.
>
No one is saying that people wont be happy to hear him, but will he be a major draw anywhere? nope.
> > national treasure, I met him when I was in college and he
> > was the most gracious man you could ever meet. I am truly
> > hapopy that he has found a home at Sirius.... THAT BEING
> > SAID most people listening dont care because they dont
> know
> > his legendary history, and why should they?.
>
> I think there will be a lot of former New Yorkers currently
> residing in South Florida and elsewhere who will be happy to
> be able to hear Cousin Brucie again.
>
No one is saying that people wont be happy to hear him, but will he be a major draw anywhere? nope.
M
mike704
Guest
Re: Somebody Cares!
> No one is saying that people wont be happy to hear him, but
> will he be a major draw anywhere? nope.
>
Maybe not for you but he wouldn't have gotten the offer if Sirius didn't believe he could deliver an audience....geeze!
> No one is saying that people wont be happy to hear him, but
> will he be a major draw anywhere? nope.
>
Maybe not for you but he wouldn't have gotten the offer if Sirius didn't believe he could deliver an audience....geeze!
- Status