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Nobody Home

It's Black Friday, 3:45 p.m.. Apparently the staff (or babysitter) at WONE went shopping for a new computer or something as they just ran a traffic report that said "this morning" twice. No wonder this 5,000 watt station doesn't even show up in the ratings most of the time. They have to be FOX Sports lowest rated station anywhere. Even a sports geek like me only listens once in a while. Sad.
 
And just minutes after I posted the above message, WONE ran a traffic report and a commercial at the same time. Push button, return to ESPN, laugh at Clear Channel 'til my side hurts.
 
It's really sad no one cares about that station. During the Dan Patrick Show in mornings they have thing has says at least 3 times Wayside Collision Center Traffic and then no traffic report. How it is allowed to continue is amazing.
 
Makes me wish they'd just donate WONE to a nonprofit like WYSO and let them operate it with a specialty format. Instead, the big corporate operators no longer seem to have an incentive for a tax write-off on stations like this. As they did, say, 20 years ago, in some markets. Pity. It appears they'd rather "own" everything they can, to keep others off the dial -- even if they no longer have the staffing or desire to make the most of each of their radio "properties."
I think it's a shame, since the entire industry suffers when there are so many stations, especially on AM, that are little more than audio slums, and fail to attract a noticeable audience anymore. Is it because they've cut back on personnel, and even they don't listen to their own stations anymore? Or care? Or are they just so ignorant they don't know what a compelling radio service is anymore?
Keeping others off the dial as your corporate competitive strategy, instead of improving your product and diversifying your targeted audiences, just keeps the radio dial dull and predictable, all over the country. And it's not getting any better. Potential listeners who want something different or "better" are just giving up on radio and finding how to make online services work where they want to hear it. Having more stations on the dial, but less compelling radio content and less than a handful of formats, is not proving to be a good model for boosting AM and FM listenership anymore.
 
Was listening to WONE this morning during the Dan Patrick Show. They had a promo for a Thursday Night Football game between the Cardinals and the Seahawks. A game that happened more than a month ago. Does anyone really care about this station if things like that happen on a regular basis?
 
Great new format idea! Sports oldies.....last month's games, replayed this month! WONE, unlike Hallmark, we DON"T care enough to give you our very best!
 
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