• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Nogales Happenings

R

RF101

The Nogales border region seems to be bundled in with the Tucson market for TV purposes. Functionally the radio business seems more geared towards cross-border commerce and local businesses. WIth the in mind...

KCKO 107.9 in Rio Rico is definitely under new ownership and new format. No more "Amor FM" romantic Spanish-language music. Now it's "MAS Radio" , a selection of English-Spanish hits mixed with news and feature segments.

Website: MAS Radio – 107.9 fm "masfm.com.mx"
Audio : 96kbps MP3 http://sp2.servidorrprivado.com:9316/listen.pls?sid=1

The station only announces a Sonoran-based telephone number for now. The advertisements seem to be mostly for Mexican-based businesses. (If anyone can better define their format please let us know.)
 
Last edited:
RF101 said:
<...>Functionally the radio business seems more geared towards cross-border commerce and local businesses.<...>
Click to expand...

For decades, it's been one community in two countries. Roughly ten times the population to the south of the border.

There are other locations along the U.S./Mexico border that are very similar as far as commerce is concerned.
 
RF101 said:
Oh wow... Hosted on the same audio server is 107.3 "Oro Radio" XHSCAG-FM from the nearby copper mining center of Cananea, Sonora. (I don't see the station listed on Radio Locator or FCCdata.org . ) It's runs 3kw ERP so it probably does not even reach the border zone.

Website: www.elmineral.com.mx
Audio: http://sp2.servidorrprivado.com:9318/listen.pls?sid=1
Click to expand...
You need to switch to "Mexico" first before entering the callsign
 

Log into Facebook

Log into Facebook to start sharing and connecting with your friends, family, and people you know.
www.facebook.com www.facebook.com

They are promoting "hits from the 80s, 90s, 2000s to today" as their format.

The website is a mess; it's only partly converted from the Amor format, and the FB is similarly situated (though it can take a bit to see that stuff change over).

I'm going to guess that they're going to move their Mexico-side studios, as they were co-sited with the newspaper and TV station that the former owner (Jaime Juaristi Santos) has in Nogales, Sonora. The current owners (Lorenzo Antonio de la Fuente Barreda and Mario Gustavo de la Fuente Manríquez) own a competing paper, El Diario de Sonora, and formerly owned the cable TV system in Nogales before they sold it to national player Megacable.

It's a very good time to run a Mexican-targeting station from the US side of the border because you don't have to play those pesky electoral ads!
 
Sammi Brie said:
It's a very good time to run a Mexican-targeting station from the US side of the border because you don't have to play those pesky electoral ads!
Click to expand...
Or is it? Are Mexican stations required by law to air electoral ads for free or for a low price? And are the political ads in Mexico cheaper than ads for businesses?
 
bigic said:
Or is it? Are Mexican stations required by law to air electoral ads for free or for a low price? And are the political ads in Mexico cheaper than ads for businesses?
Click to expand...

Yep! Political ads are required airing, for free, and they are assigned to stations on a schedule. (There's also a formula for determining the ratio of ads between the parties and also including the electoral authorities.)

The INE (National Electoral Institute) has an extensive compliance monitoring infrastructure for TV and radio stations. They can—and will—fine you for being out of line. In days before the IFT expanded its data availability, if you wanted coverage maps for Mexican broadcast facilities, the INE had them, because they would be used to determine which stations had to air what ads.

These replace most of the government required ads, which are supervised by RTC, which is an executive branch agency that is the content regulator for broadcasting (and film). They aren't what they used to be in terms of taking a hard line on violations. The IFT handles everything else and actually awards the concessions.

During non-electoral periods, there is a limited window for ads from the parties, and then there are also government ads from the RTC. When an election is approaching, the government can only run ads for a limited set of categories, mostly things like public safety, adult education and health campaigns.

And yes, an election is approaching, in early June.
 
Perhaps old news but in Nogales, Sonora....

XHSN in Nogales on 106.7 is "La Romántica" of ISA Multimedia. 19.5kw Website is : romanticanogales.com
Audio is at: https://sonic.globalstream.pro:10969/home.html?sid=1

Larsa's "Sin Límites" announces "XHXW-FM" 90.3 MHz with 3000 watts.
That audio stream is here: http://s5.mexside.net:8152/
Website is: Sin Limites 90.3FM www.larsavision.tv/estaciones/nogales/90.3fm/

... makes sense why cross-border KCKO had diffulty competing with a Romantic music format.
 
Last edited:
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom