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Non-Commercial Radio

Seattle's favorite talk radio station: KUOW?

Yes indeedie - according to Virgin's math - KUOW gets higher numbers!

Glad THAT's settled now - so we can ignore all those "KIRO is still #1" posts!
 
KIRO

KIRO's biggest problem is that it lacks a clear identity – a unique position in the market.
Except for Dave Ross, talk is done better elsewhere - (i.e. NPR)

Except for the morning news block, you tune in KOMO for "news whenever you want it."
...Except for . . . . . (you get the idea)

KIRO cannot dominate the market if it doesn't stand for something.
For a quarter century, news and sports kept KIRO on top.

Talk is cheap (at least at most stations), but it's not likely to make you a winner.
A few stations like KABC and WEEI have made it to the top of the heap with talk,
but they also pay their talent top dollar.

In the corporate world, you can't have ROI without the 'I'.
 
Re: KIRO

> KIRO's biggest problem is that it lacks a clear identity – a
> unique position in the market.
> Except for Dave Ross, talk is done better elsewhere - (i.e.
> NPR)
>


True they're lacking identity and the Entercomies must agree too, why else would they have Ross endorse/advertise the morning news program in recent commercials. At least he has an identity. He also has more hair than Greg which makes him more attractive for TV spots.
 
Re: KIRO

One thing that DOES seem to define KIRO's identity is the decidedly liberal perspective of most of the station's talk jocks. Ross (still KIRO's marquee player) sacrificed the appearance of objectivity when he came out of the political closet and ran as a D for Congress. That genie's out of the bottle and there's no way he can un-ring the bell.

(One also gets the sense that Dave's still embittered about the failure of his maiden foray into elective politics -- a fact that he sometimes has difficulty concealing on the air, and at those times comes off sounding petty, petulant and prickly.)

Dori Monson and Frank Shiers are the lone moderate voices in the talker mix (Shiers is, however, relegated to a couple hours on weekend late afternoons), so what you're left with is a repetitive stream of left-wing screed -- particularly reckless, vitriolic and venomous on the Mike Webb show -- and the acidic drone of the anti-Republican, anti-Bush, one-trick pony back-benchers who comprise the station's weekend lineup.

(Okay, Gardening with Ciscoe doesn't hurt anything, and his laugh has been known to frighten away starlings and stunt the growth of chickweed; the Brinker Money Talk show won't raise any hackles (and it's an inexpensive way to fill a few hours); and then there's the syrupy Saturday cooking tune-out (the shameless (and rudderless) two-hour infomercial for Tom Douglas' restaurants).

Thank gawd for Seahawks Sundays! Otherwise, with the exception of the Swatrz sportscasts in morning drive, KIRO has conceded sports entirely to KJR and KOMO; another misstep.

Add in the bewildering programming decision to plug the vacuous and annoying New York Vinnie into the Mon-Friday evening time slot (vacated recently by the perpetually cheerful but intellectually shallow Tony Ventrella), and you have to wonder what the corner-office brain trust is smoking.
 
Re: KIRO

> Dori Monson and Frank Shiers are the lone moderate voices in
> the talker mix (Shiers is, however, relegated to a couple
> hours on weekend late afternoons), so what you're left with
> is a repetitive stream of left-wing screed -- particularly
> reckless, vitriolic and venomous on the Mike Webb show --
> and the acidic drone of the anti-Republican, anti-Bush,
> one-trick pony back-benchers who comprise the station's
> weekend lineup.
>

Wow! I'll bet all your shirts are brown.


- Big Dick
 
Re: KIRO

> Thank gawd for Seahawks Sundays! Otherwise, with the
> exception of the Swatrz sportscasts in morning drive, KIRO
> has conceded sports entirely to KJR and KOMO; another
> misstep.
>
> Add in the bewildering programming decision to plug the
> vacuous and annoying New York Vinnie into the Mon-Friday
> evening time slot (vacated recently by the perpetually
> cheerful but intellectually shallow Tony Ventrella), and you
> have to wonder what the corner-office brain trust is
> smoking.

Professional sports PBP is an entirely diferent entity. They don't give a station sports cred (unless it is a sports station itself), it is just designed to get listeners tuned in. NFL teams have PBP flagship rights on Oldies stations (St. Louis) to Classic Rock stations (Philadelphia, Kansas City) to talk stations (Seattle).

KIRO should have gotten out of sports talk (but should have kept Seahawks and Mariners PBP) a long time ago. When Dave Grosby left KIRO to go back to KJR, it was over.

Besides, most of KIRO's longtime listeners are still waiting for Johnny Unitas and the Baltimore Colts to come play the Seahawks.
 
Re: KIRO

> Professional sports PBP is an entirely diferent entity.
> They don't give a station sports cred (unless it is a sports
> station itself), it is just designed to get listeners tuned
> in. NFL teams have PBP flagship rights on Oldies stations
> (St. Louis) to Classic Rock stations (Philadelphia, Kansas
> City) to talk stations (Seattle).

One thing that occurs to me about the oldies & classic rock as carriers for sports events: There isn't this underlying nagging that you're missing music when they go to sports programming. Not like a new classic rock tune or oldie is going to be introduced during the 3-hour game time. Talk seems more pliable to getting interrupted for sports -- but the area that always concerns me are the news carriers that have to suspend their information "image" for 3-hour blocks. Wonder if that was ever a FACTOR in KIRO's (albeit involuntary) decision to bail on some sports coverage?
 
>
> But remember Robo, according to Larry, KEXP is "on a roll."
>

Unfortunately, Paul Allen has decided not to butter that roll anymore. Which leads to lots of scrambling. I guess he thought it would be fun to play with a radio station for awhile, but then got bored. That's really got to shake up the people who thought he was going to play with it a little longer and maybe made some plans to live a little larger.


-Dick
 
Nah, the KEXP defenders will say that they don't need Paul Allen's money (yeah right).

That's why they focus on the different audio sources...more means of begging for money.

It's not about the music, it's about the money.

#27 and "on a roll." Yahoo!




> >
> > But remember Robo, according to Larry, KEXP is "on a
> roll."
> >
>
> Unfortunately, Paul Allen has decided not to butter that
> roll anymore. Which leads to lots of scrambling. I guess he
> thought it would be fun to play with a radio station for
> awhile, but then got bored. That's really got to shake up
> the people who thought he was going to play with it a little
> longer and maybe made some plans to live a little larger.
>
>
> -Dick
>
 
Re: KIRO

Great post. I don't understand why they still have Vinnie on every day, he seems to have controlled the annoying stammering from the KJR days but he still has nothing to say. Ventrella was the verbal equivalent of an "Up With People" concert. I think they would be better served by moving Ross back to mornings, doing news from 3 to 7pm, and putting Procaccino (or whoever)on at 7. I enjoy Dori Monson at times, but his choice of topics can sometimes be of an extremely narrow range of interest. For instance, I could care less about the Seattle school district and I'm sure more than half his listeners feel the same way.

> One thing that DOES seem to define KIRO's identity is the
> decidedly liberal perspective of most of the station's talk
> jocks. Ross (still KIRO's marquee player) sacrificed the
> appearance of objectivity when he came out of the political
> closet and ran as a D for Congress. That genie's out of the
> bottle and there's no way he can un-ring the bell.
>
> (One also gets the sense that Dave's still embittered about
> the failure of his maiden foray into elective politics -- a
> fact that he sometimes has difficulty concealing on the air,
> and at those times comes off sounding petty, petulant and
> prickly.)
>
> Dori Monson and Frank Shiers are the lone moderate voices in
> the talker mix (Shiers is, however, relegated to a couple
> hours on weekend late afternoons), so what you're left with
> is a repetitive stream of left-wing screed -- particularly
> reckless, vitriolic and venomous on the Mike Webb show --
> and the acidic drone of the anti-Republican, anti-Bush,
> one-trick pony back-benchers who comprise the station's
> weekend lineup.
>
> (Okay, Gardening with Ciscoe doesn't hurt anything, and his
> laugh has been known to frighten away starlings and stunt
> the growth of chickweed; the Brinker Money Talk show won't
> raise any hackles (and it's an inexpensive way to fill a few
> hours); and then there's the syrupy Saturday cooking
> tune-out (the shameless (and rudderless) two-hour
> infomercial for Tom Douglas' restaurants).
>
> Thank gawd for Seahawks Sundays! Otherwise, with the
> exception of the Swatrz sportscasts in morning drive, KIRO
> has conceded sports entirely to KJR and KOMO; another
> misstep.
>
> Add in the bewildering programming decision to plug the
> vacuous and annoying New York Vinnie into the Mon-Friday
> evening time slot (vacated recently by the perpetually
> cheerful but intellectually shallow Tony Ventrella), and you
> have to wonder what the corner-office brain trust is
> smoking.
>
 
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