I do volunteer voice work for a Christian FM in the Palm Springs, Ca. market in addition to my full time job at a secular station. The station runs adult contemp. music blocks in addition to teaching programs. The owner is interested in expanding the 10-15 second "ads" he has been running with 30 second ones. He has heard of other Christian stations doing this, but the question we have is how do you fill 30 seconds given the restrictions in place for non-commercial broadcasters? What kind of other information besides the basics can we legally use to stretch these things to 30's?
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NON-COMMERCIAL "SPOTS"
- Thread starter jonbruce
- Start date
You can pretty much use facts and descriptions without colorful adjectives or a call to action. If I'm a little off or wrong, please someone correct me. Here's an example:
"You can find the new John Deere lawn tractor at Smith's Tractors at 1414 Jones Road in Palm Springs. John Deere also offers a line of weed eaters, plows, tillers and other farm equipment. Smith's Tractors is open Monday through Friday from 10am to 10pm and Saturday from 8am to 10pm and closed on Sundays. Their website is www.smithtractors.com and their phone number is 555-5555. WWWW is grateful to Smith Tractors for being a WWWW Business Underwriting Partner."
So, you can't say, "Come on down", "There's a sale", "John Deere is better than Cub Cadet", or "The New darker, better than ever green tractor."
Now...with non-profit organizations like churches or community organizations...you can run call to action and everything you'd do if it were a full-blown commercial. Some stations will tag the end of these spots with, "Crossroads Church is a Non-Profit Organization" just to cover themselves and differentiate between the two types.
Someone else may have some other strategies to share as well...
"You can find the new John Deere lawn tractor at Smith's Tractors at 1414 Jones Road in Palm Springs. John Deere also offers a line of weed eaters, plows, tillers and other farm equipment. Smith's Tractors is open Monday through Friday from 10am to 10pm and Saturday from 8am to 10pm and closed on Sundays. Their website is www.smithtractors.com and their phone number is 555-5555. WWWW is grateful to Smith Tractors for being a WWWW Business Underwriting Partner."
So, you can't say, "Come on down", "There's a sale", "John Deere is better than Cub Cadet", or "The New darker, better than ever green tractor."
Now...with non-profit organizations like churches or community organizations...you can run call to action and everything you'd do if it were a full-blown commercial. Some stations will tag the end of these spots with, "Crossroads Church is a Non-Profit Organization" just to cover themselves and differentiate between the two types.
Someone else may have some other strategies to share as well...
M
MrJoey
Guest
Todd, you're right!
Our sister station is a NON-COMM as well. Its more or less "giving the facts" for the "underwriter". I think "call to action" was a great way of putting it as well Todd.
Have a great week all!
Joey
Our sister station is a NON-COMM as well. Its more or less "giving the facts" for the "underwriter". I think "call to action" was a great way of putting it as well Todd.
Have a great week all!
Joey
I'm actually an "underwriting" guy. I sell and produce underwriting spots for a Christian non-com.
The rules of underwriting can be pretty tricky since our friends at the FCC don't like to set black and white rules
Your underwriting spots can include name of business, number of years in existance, non-promotional slogan, and a value-neutral description of the services they offer.
Let me know if I can be of any assistance.
The rules of underwriting can be pretty tricky since our friends at the FCC don't like to set black and white rules
Your underwriting spots can include name of business, number of years in existance, non-promotional slogan, and a value-neutral description of the services they offer.
Let me know if I can be of any assistance.
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