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"Non sports talk" on Sports stations

G

GenXRadio

Ok, we all know that sports stations target men 25-54 but sometimes they want to bring in casual sports fans or female sports fans so they will intersperse sports talk with some other talk usually entertainment talk or about attractive women in Hollywood & music.
How does that sit with those of you who listen to sports talk stations?
I hear people complain about certain shows focusing too much on the "guy talk" aspect to their broadcast and not enough on sports.
Conversely what about political talk on sports shows and I don't mean national ones because it's usually nonexistent though I had heard John Fricke get political at FSR a few times in the past but what about political talk on say a morning show when stations are trying to attract more than just the hardcore sports fan who listens throughout the day or during the hard core sports talk listener hours of mid days & nights?
I personally don't think political talk, no matter which way you lean on the political spectrum, is good for a "sports show". I will admit some of the guy talk aspect does take over sometimes but that's to be expected since your core audience is usually men 25-54.
What about anyone else? any thoughts?
 
1010xl in Jacksonville just tried Lex and Terry in the mornings - it lasted six months and by all accounts cost them many listeners. Didn't work in that case.
 
GenXRadio said:
Well it's not so much the guy talk but rather full on political discussions.
Click to expand...

Yeah, stay away from political discussions, whether I agree with the host(s) or not. Many people use sports as a sanctuary from politics and I'd like to keep it that way.
 
I don't find sports talk to be much more than a marketing device, especially on ESPN Radio. It's all set up to drive you to another outlet or push something else on you. No matter how much I know about the "cover 2" or the latest news on Tom Brady's hernia or the ESPYs or the line on the Sharks vs. Socs, it's all at its basic level just blather that doesn't mean anything in my daily life. If it was about something before a game that led up to a game, then after the game, or maybe the season, it's all irrelevant again. Nothing personal, some people take it more seriously and have more invested.

So I don't mind hosts sometimes talking about other things that go on in a regular guy's life. So...political talk isn't going to come up that much. Not a lot of bragging about who you hobnobbed with or who you played golf with or who's on your Rolodex. It's all about "relevance" I guess I'd say. Relationships. Ways to get done all of what you have to get done (not in a bragging way like Cowherd though ::) ). Local crime news, maybe some political stuff, but not party line-related. Maybe some "who's hotter Jenna Fischer or Megan McCormick (or some friendly, local variation)," but not too much.

It's easier for a local host to be "relevant" and tell us where we should go to eat or what else we should do or what local bands we should go see or what local teams we could support, because we can go there, so it works better when local hosts do "relevant." I think Lex & Terry or any other satellite-delivered show is going to have a hard time going too deep beyond generalities into "relevant." At least by my way of thinking. :)
 
The thing is, ESPN has been very political (and leftist at that) in their coverage of sports- on the radio or otherwise.

Tony Kornheiser would have on a Democratic strategist on his show- referring to him as the "smartest man in the world" or some such thing.

This is the network that gave Keith Olbermann his start. This is the network that railed against Don Imus all weekend until he was fired.

Take one step back and you can see how politically slanted ESPN coverage is.
 
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