Since Norsan would likely move La Rasa from 105.7 to 106.3, it would be nice if Norsan can return W289BS to Earth FM and "resume" broadcasting on 105.7 (where they first started) before moving to 103.3 more than 10 years ago
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Norsan Media Acquires Magic 106.3
- Thread starter lanceventa
- Start date
why would Norsan do that?
Last i checked, Norsan has NO english speaking stations.. spanish is what they do and what they will do here. They appear that sticks to what they know and super serve that audience.
And before you say.. well, Salem had Earth FM and in Honolulu they have country and classic hits, i get it.. but theres zero reason to think Norsan does anything other than spanish
Wanting Earth FM back vs whjat a company will do are two entirely seperate things.
If Earth FM is viable, more viable than what sopmeone else is already doing, someone would bring it back, and they havent yet.
some stations may be lower rated than earth was or making less money, but they serve a strategic part of someones puzzle, to protect a bigger station from a competitor.. or compliment another stations demographics.
i'd be curious if @DavidEduardo could tell us about what Earth FM was billing?
Wouldn't WMYI fill the A/C programming void that 106.3 will create?
I do miss Craig and Action cutting up in the afternoon. Made the drive home so much better.
I stand by what I said. There are 87,000 Hispanics in a market of over 1 million. But Audacy wanted to close quickly.
WMYI does not have a playlist similar to an AC. It plays a lot of classic rock and 90s alternative. There’s pop/rock in the playlist, but it’s not as close to AC as The Lake in Charlotte or Steve FM in Columbia. It’s a rock leaning adult hits station. Playlist.
Earth FM’s ship has sailed. It has as much likelihood of coming back as WANS 107.
Im talking about the 105.7 frequency, (W289BS) I wonder what will become of it. Though in a similar scenario, 98.3 and 104.9 are both still Fox Sports...I figure 105.7's programming will move to 106.3 making the smaller (extra) overlapping signal obviously redundant...
910/105.7 will probably flip to the Latina Tu Musica format, the second format Norsan runs:
Ya know, 2024 could be the first year the upstate doesn’t get 2+ months of Christmas music (other than WLFJ who switches later). The Lake in Charlotte does all Christmas but its playlist and direction is more friendly to all Christmas music than here in Greenville. They also probably wouldn’t want to cede ground to WROQ.
Magic says they’re still going to do it online, but who knows if Audacy will go through with that or not.
Magic says they’re still going to do it online, but who knows if Audacy will go through with that or not.
In 2002, Art Sutton's Georgia-Carolina Radiocasting Group sold 106.3 to Barnstable Broadcasting for $4 million. At the time, Sutton operated the station from Newberry, SC but obtained the CP where 106.3 transmitter is presently located. Barnstable built the signal and later sold it and the other stations they owned in the market to Entercom. Now in 2024, the signal sells for $700,000. Sutton paid $300,000 for 106.3 as a Class A in Newberry back in 1999. Georgia-Carolina according to FCC records has enjoyed a profitable return moving small town signals into the Greenville market. What is now 104.9 was originally the 96.7 moved from Greenwood and sold to what is now iHeart for $1.5 million. His company sold what was then 95.9 WLTE to Salem and was involved in the recent upgrade of WLTE to 95.5 by moving the 95.3 at Due West, SC to their Lavonia, GA market allowing WLTE to use 95.5 and the 102.9 translator now operating in Greenville was moved from the company's Seneca market. It appears their focus remains a group of small town stations clustered in the area where Georgia and the two Carolinas share borders. It appears that group was formed nearly 25 years ago so I suppose those stations must still do well enough they have stayed put. Interesting concept for a small town operator.
...and they also don't want a competing radio station to end up on that signal.
(They actually don't really need to close quickly. Look what iHeart does with their stations that are put in trust. Beasley does the same thing.)
That was a long time ago. The FCC has become more impatient about those things, and Audacy specifically said in this announcement that the purpose was to get out of bankruptcy quickly.
96.7 moved in to Greenville as a class A at 700 watts, too, it wasn’t nearly as good of a signal as it is now at 104.9 as a C3. iHeart was able to rearrange a handful of signals to increase it and move the old 104.9 in Asheville closer to the city at 105.1.
Greenville-Spartanburg has four C3 signals. 103.9, 104.9, 105.5, and 106.3. All of these signals have deficiencies due to the spread out nature of the market. 106.3 is the only signal that managed to get Greenville and Spartanburg inside the 60dbu but it is directional to the west due to 106.1 in GA. I wonder which are the most and least valuable? Even with asset depreciation I would think 106.3 could have gone for more than $700k. Audacy wants out of bankruptcy. IMO, 104.9 is a better signal than 106.3. I’m farther from it in Laurens County yet I get a clearer signal from 104.9, HD is kinda flaky though. 106.3 has a tendency to be a bit staticy in a few places, but still very listenable even to average ears. Their tower near Five Forks is similar in size to a toothpick!
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106.3 just played “FM (No Static At All)” by Steely Dan with only the Hawk and Tom message on the RDS shortly after 7pm. Here we go…
Update: Shorty is taking requests tonight, playlist is here https://www.audacy.com/stations/magic1063
Update: Shorty is taking requests tonight, playlist is here https://www.audacy.com/stations/magic1063
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This is suddenly turning into a deja vu kinda moment, literally renews fresh sad memories of last year, nearing the last moments of Earth FM, I'm kinda sad to see this station go as well.
How ironic that 2 recent popular (favorite) stations (Earth & Magic) are the latest to say goodbye, and yet some of the least favorite stations I would never listen to and would rather see gone, of course, somehow still exist. Doesnt seem right, maybe something new is about to manifest (Classic Hits? !!) Never thought I would see the day that the entire dial is unappealing (90s hits anywhere)? Even Classic Country is lacking here (something like Outlaw 105.5 Asheville).
Maybe turn 101.1 into Classic Hits (like KRTH or WCBS) and move the Classic Rock to 93.3.
Heck just eliminate already the Block, WYRD, and Fox Sports and Fan Upstate, what a waste of space, in my opinion. Magic did way better and may be worth more than all of those could ever dream to be...tho until "Audacity" demoted them from 98.9 to 106.3, like they wanted to see how much life they can drain from it, same can be said about how Salem Demoted Earth FM as well, and its potential, rather than preserve the brand to more-responsible/willing owners; valuable assets aren't treated as important, owned by someone who can't actually program something decent for too long, not far from beyond the walk and chew gum factory.
And 99.5 (W258CB) now as Hip Hop as well,
for that I will say: "Awesome was Awesome."
And as such, Magic somehow "Like Magic" just going away...treated as last priority by its last-brain celled (now former) owners.
So how about something we can leave on for many hours (like I was able to do with Earth FM & rarely Magic). I hope for something new (that's a void desperately awaiting to be filled finally) with something that isn't more of the same...
How ironic that 2 recent popular (favorite) stations (Earth & Magic) are the latest to say goodbye, and yet some of the least favorite stations I would never listen to and would rather see gone, of course, somehow still exist. Doesnt seem right, maybe something new is about to manifest (Classic Hits? !!) Never thought I would see the day that the entire dial is unappealing (90s hits anywhere)? Even Classic Country is lacking here (something like Outlaw 105.5 Asheville).
Maybe turn 101.1 into Classic Hits (like KRTH or WCBS) and move the Classic Rock to 93.3.
Heck just eliminate already the Block, WYRD, and Fox Sports and Fan Upstate, what a waste of space, in my opinion. Magic did way better and may be worth more than all of those could ever dream to be...tho until "Audacity" demoted them from 98.9 to 106.3, like they wanted to see how much life they can drain from it, same can be said about how Salem Demoted Earth FM as well, and its potential, rather than preserve the brand to more-responsible/willing owners; valuable assets aren't treated as important, owned by someone who can't actually program something decent for too long, not far from beyond the walk and chew gum factory.
And 99.5 (W258CB) now as Hip Hop as well,
for that I will say: "Awesome was Awesome."
And as such, Magic somehow "Like Magic" just going away...treated as last priority by its last-brain celled (now former) owners.
So how about something we can leave on for many hours (like I was able to do with Earth FM & rarely Magic). I hope for something new (that's a void desperately awaiting to be filled finally) with something that isn't more of the same...
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Nearly always there is an economic issue in this kind of format change. Either new ownership has skills in programming and selling a different format or, simply, the old format was not profitable and had to be changed.
92.5 WESC is considered classic country by industry standards. They won’t play any currents or anything recent, most of the playlist is 90s/00s gold with some pre-90s thrown in on occasion.
I do hope someone fills the AC void.
Try listening to KYET in Arizona or KGHF or KWLS in Wichita KS, its a way different aim & league than WESC ever could ever be, (WESC does well by protecting its sister stations WSSL & to some overlapping extent - WKSF).
But Classics By the likes of 1950s-1980s artists (Hank Williams/ George Jones/Johnny Cash/ Dolly Parton) and such like it... Like its already heard in 105.5 in Asheville (Also now 105.5 in Myrtle Beach), WDKW in Knoxville, and there's also a few other examples not far from this area (WBRF?)
Heck remember the Jelli Format? (Songs programmed by the listeners via votes - 96.7 KYLI in Las Vegas about 10 years ago, for example). If they don't wanna put any effort in, someone else sure would and should be able to try something "new" (meaning for this area - which can also mean something previously abundant here but now gone many years without)...
Of Course now that it doesn't matter, Magic 106.3 was sounding pretty good last night with their DJ Shorty "All Requests Live" Broadcast, should have done that more often....Sad Live and Local is the cure not the problem, yes it costs a but, but that is worth it, when done right, makes a listener loyal,, which is great for many station's long term success... Build a loyal audience (good for ads & ratings too) but that's only if they know how or care enough to wanna keep us tuned in, instead of lately, purposely "turned off" ...
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You're right. It aims at mostly men over the age of 65. An unsellable demo for a radio station today.
As you say, WESC protects WSSL but also still reaches a good ad base. The same combo is done by Cumulus in Dallas, Des Moines, and Nashville, as well as Steel City in Kansas City. Very effective for the format.
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