I guess they don't want to lose your love.
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Norsan Media Acquires Magic 106.3
- Thread starter lanceventa
- Start date
Interesting. It’s worth noting, I’ve gotten it on 4 radios with RDS and they have the RDS or TEXT indicator that indicates data is being sent to the radio (at least in my car). So it’s either somehow caching it everywhere (not sure enough about RDS) or something got done on one end that disabled it from updating other than cycling between the calls and song/artist.
Audacy Greenville is/was notorious for not feeding correct info on their RDS. At least that was my experience.
The HD side isn’t much better. When they activated WROQ’s HD subchannels, they put Poder on WROQ-HD3 and left the HD2 silent. They also removed the name and it just says “HD -HD1” on WROQ … and the sound on the HD has been screwed up since then.
At least the 95.1 and 101.5 listeners still have Magic 🤣
Cant believe Magic (somewhat) still continues for those in the Anderson & Clemson areas. Just automated with no commercials, but no DJs either.
The Magic has "worn" off...Muggles 🤣🤣
Still calling themselves "Magic 106.3" 😂
"Today's Hits & Yesterday's Favorites..."
Might as well revert to Magic 101.5/95.1, or this would be a great opportunity to Trade those signals with perhaps The Fan...
As to Be Updated (Not Outdated) 🤣
"Magic 97.1 / 97.7"
That would work since they used to be on 97.7 in Asheville 😅 Or They Could "Circle The Block" and try to Let The Magic "Grow" again (Not Groan). 🤪
Heard them on 101.5 recently,
and what a Top of the Hour ID
for their remnant operation:
"WYRD HD-2 Spartanburg
WFBC HD-4 Greenville
W268DL (101.5) Anderson
W236CD (95.1) Seneca"
The Magic has "worn" off...Muggles 🤣🤣
Still calling themselves "Magic 106.3" 😂
"Today's Hits & Yesterday's Favorites..."
Might as well revert to Magic 101.5/95.1, or this would be a great opportunity to Trade those signals with perhaps The Fan...
As to Be Updated (Not Outdated) 🤣
"Magic 97.1 / 97.7"
That would work since they used to be on 97.7 in Asheville 😅 Or They Could "Circle The Block" and try to Let The Magic "Grow" again (Not Groan). 🤪
Heard them on 101.5 recently,
and what a Top of the Hour ID
for their remnant operation:
"WYRD HD-2 Spartanburg
WFBC HD-4 Greenville
W268DL (101.5) Anderson
W236CD (95.1) Seneca"
Or they should at least drag the old Magic 98.9 imaging back out since it lives on 98.9-HD2.
Audacy leases those 95.1 and 101.5 translators so I guess maybe they’re stuck in a lease and just filling them with the Magic format since they only had them to improve 106.3’s reach. I agree that The Fan should be on those translators. 97.7 doesn’t have a good signal to the west, 95.1 could help that and there’s no coverage in Anderson. I’m not sure if there’s some kind of technicality preventing that? Seems like they’d just have to switch the primary station to WFBC-HD3 (The Fan) from WFBC-HD4.
I noticed 105.7 and 106.3 were playing different sounding stuff this past weekend. Are they still simulcasting and just on a delay? I notice 106.1 from Charlotte which is also La Raza must not be a full simulcast of 105.7/106.3 as it has different programming as well.
Audacy leases those 95.1 and 101.5 translators so I guess maybe they’re stuck in a lease and just filling them with the Magic format since they only had them to improve 106.3’s reach. I agree that The Fan should be on those translators. 97.7 doesn’t have a good signal to the west, 95.1 could help that and there’s no coverage in Anderson. I’m not sure if there’s some kind of technicality preventing that? Seems like they’d just have to switch the primary station to WFBC-HD3 (The Fan) from WFBC-HD4.
I noticed 105.7 and 106.3 were playing different sounding stuff this past weekend. Are they still simulcasting and just on a delay? I notice 106.1 from Charlotte which is also La Raza must not be a full simulcast of 105.7/106.3 as it has different programming as well.
The Brew also uses the same image voice as Steve FM in Columbia minus the Jack FM wannabe liners.
Yup, so does 102.5 The Lake although they didn’t at first. The upstate Lake doesn’t have the “personality” like the Charlotte station, most of the liners are just “the upstate’s ‘we play anything’ station”, etc in third person. The imaging for WLKO is done in first person.
You would think in Asheville it would be more rock-oriented. When Kiss was CHR it played a lot of rock.
I doubt I'll get to spend much time listening to the various stations, but I'm going to the mountains this week.
It's simpler to turn to WESC when I lose the WMNC signal around Marion, though I found I liked WBRM 1250. And The Bear on 1350 was okay last year. But from Ridgecrest to the west end of Asheville, the oldies station on 97.3 sounds good and I make a point of listening to that. And on the way home "Wait! Wait!" might be on NPR if I can listen.
Bad news _ as in, yet another Spanish station. I observed you didn't object to another religious outlet, so as the saying goes :
to each their own.
Also, I'm not familiar with the market but sounds as if the radio dial is over saturated with the format of hispanic programming; same could be said if 1 more country station was in said market,
after already having _ classic country,
country and western, country gold, nu country, and of course cowboy country.
It has been stated several times that "Hispanic" is not a format. It depends on how many different categories of people speaking Spanish live in the market. My guess is in the Greenville SC area it is mostly Mexicans who like Regional Mexican music.
But if all of the stations play that, then yes, it is a problem.
Apologize if that was disrespectful.
For a market with 80k and some change of Hispanic or Latino residents, we have 3 stations in a variation of the regional Mexican format. Considering there are markets with a much higher percentage of Hispanic or Latino individuals with fewer Spanish language stations, I don’t think 102.9, 1070/94.9, and 910/105.7/106.3 will all three make it. Of course 106.3 is the best signal on paper, but the 94.9 translator best covers the portion of the market the audience is most concentrated in.
I’m most curious to see if all three stations make it, or if Norsan is able to outmaneuver one of the others since they’re a larger operation.
I’m most curious to see if all three stations make it, or if Norsan is able to outmaneuver one of the others since they’re a larger operation.
Country is a format. "Spanish" is a language.
How many "English" stations is too many?
There are more possible formats in Spanish than there are in English, in fact. But only a few are viable in the U.S. in smaller markets.
"Nu country" and "cowboy country" are more positioning statements than actual formats. There are really only two widely viable country formats in the US, one based mostly on current and recurrent and recent gold and the other based on the era centered on Garth, Randy, The Judds, Clint, Toby, George, Alan and the likes.
It's not, but in some markets there are different Spanish language formats.
I wonder if Norsan will try to sell 910 and the attached 105.7 translator in Spartanburg? Their acquisition of 106.3 rendered both useless. I thought Norsan might try another one of their formats there (Latina?), but it's still La Raza (and they're actually advertising it as La Raza 105.7/106.3) over 2 and a half months in. It's not the best facility for a Spanish format to begin with, but it seems like something else might could add some value to La Raza.
These are the principal formats in Spanish that have some degree of success in different areas of the US:
- Regional Mexican is the country music of Mexico and parts of northern Central America.
It can be divided into several sub-sets, such as current based (the biggest one), gold (featuring more ranchera and nortñea), and rythmic (lots of cumbia dance music). - Rhythmic Hits is the CHR of Hispanics today. It's predominantly reggaetón (the cultural equivalent of hip hop) and rhythmic current hits with varying degrees of gold.
- Mexican adult hits is sort of like Jack, but based on traditional Regional Mexican that is not too up tempo, adult appeal ballads and light pop, a little tropical / cumbia and little banda at all. It can cover 3 to 4 decades.
- Caribbean rhythmic (often, inaccurately, called "tropical") which appeals to mostly Cubans, Puerto Ricans and Domicans as well as some Colombians and Venzuelans. It may include different blends of salsa, merengue, bachata and other rhythmic material from those same nations.
- Adult Contemporary (only works in a few markets like Miami and LA) which is current more adult / softer currents in the pop and ballad area and lots of gold, going back as much as 30 years..
- Nation-specific formats like Mega in New York which is targeted totally for Dominican immigrants and includes a spectrum of music that is liked by Dominicans in that metro. Another example is a Miami station that targets Cuban youth with "Cubatón" which is reggaetón by Cuban / Cuban American artists.
- True Adult Contemporary which is English language AC music, but with all announcers and ads in Spanish. This mirrors the very popular formats from Mexico to Argentina which are heavily used by middle and upper income classes in their home countries. There is some difference in the playlist if you look at the very successful Miami recent launch; that is because some English language AC music does not have Latin appeal due to style or lyrics. An old example: in my Top 40 days in Ecuador CCR was much more popular than the Beatles.
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