C
coz
Guest
Less and less people thinking about radio...
coz said:Less and less people thinking about radio...
probuttonpusher said:It's become mostly about the Rutland area on this board...
louiemanno said:I try very hard to stop thinking about radio (until recently getting up at 3:00 every morning to essentially prep for a non-existent show). I find myself checking the board at least once a day though, which may be impeding my personal reinvention process.
Anyway, it’s the holidays and many broadcasting brothers and sisters are out of work. And our old friend radio is on a sick bed... and none of that is any fun.
True Grit said:I realize I come off as cynical and/or negative, but given what's happened over the years, both to me personally and to the business in general, I'm incapable of wearing rose-colored glasses.
louiemanno said:True Grit said:I realize I come off as cynical and/or negative, but given what's happened over the years, both to me personally and to the business in general, I'm incapable of wearing rose-colored glasses.
True Grit:
Hey now! Don’t think you folks in New England own the performance rights to sardonic repartee... “Not for nothing” I’m an Italian American guy from Brooklyn New York and I to am, (implying you are) a black belt in sarcasm. Sarcasm can manifest in many forms; sometimes noticeably blatant… sometimes as subtle as gossamer. And to make yourself extra clear there’s always the “wink”icon.
All that being said I do harbor a perpetual daydream that radio will be strong and good again and the righteous will prevail.![]()
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Still cautiously optimistic,
Louie
Thom Rounds said:We (that is, radio in general) have been down this path before.
We've had periods of jukebox radio up and down the dial, with every station barely competing for a .1 share leg-up on the compeition. We've had periods of rapid ownership and numerous format changes per year, which only signal to the listener (and more importantly, potential customers) that "this station doesn't beleive in itself", and makes them reach for the tune knob.
What has always been the flagship of any resurgence has been a station that stood out, a station that exuded confidence, a station that didn't reek of fear that any given move they made might sink the ship.
The recurrent trend of radio management is penny-wise and pound-foolish. They can't (or don't try to) bring in the ad revenue, so they cut the head count. They start with the jocks, thinking that all the jock does is press the "play" button every 3.5 minutes. It's akin to buying a five-star restaurant and replacing the head chef with an robotic microwave, thinking that all the head chef does is heat the food.
When the money starts getting even thinner, it never occurs to them that it's because the product has gone to crap. They start letting sales people go, which means that not only is your product quality far inferior to what it was when you started, but now you've got fewer people to peddle what's left of the product. The money starts dwinding even quicker. They might as well go around to local businesses and say "here's 500 bucks, have a nice day".
Next thing you know, the station is up for sale, and the cycle starts all over again.
This is why the conglomerates got hit so hard. They were busting their asses the wrong way around, and still are. Anyone can sit at home with a free copy of Raduga and produce the exact same product these guys are trying to convince businesses to invest in. Businesses know that, so they aren't buying. You can't polish a turd.
You can run a great station that advertisers want to brand with on a handful of dimes, if you allocate those dimes the right way. Skimping on what makes the product saleable in the first place is the wrong way. If nothing in your product stands out from the competition, the listeners will not stop on your station, no matter how great you may have once been.
The fix will come when someone who understands these simple concepts gets put in charge of a station. You need to build a quality program first, the advertisers will soon show up. If you build it, they will come. It will cost you some money up front. If you aren't willing to make that investment, you shouldn't be in the business.
When that one station gets it right, others will start emulating what they do, and the business will turn around yet again.
I haven't given up on radio, just a few of the stations I used to work for. Someone will get it right if someone is willing to take a chance and let them.
Let's hope that's sooner than later.