Not A Good Week for Adult Standards in Buffalo....

[vetinradio]

First, CBS/Infinity pulls the plug on MOYL on WECK (IMHO, one of the
absolute DUMBEST program moves in recent memory in the market, but
that's been discussed elsewhere), and, this morning, instead of
Ralph Irene's "Swingin' Sunday Morning with Sinatra", KB listeners
were treated to Entercom's Quick Bottom Line Fix: Infomercials from
6-9 AM.
Jerry Meyers' "New Standard" show aired from 9-11 AM, but it helps
to have a couple sponsors in hand as Jerry wisely does.

Yes, yes, it has also been discussed elsewhere that the lion's share
of WECK's audience was 60+, but isn't it true that Buffalo has one
of the largest 60+ populations in the entire nation?? Why do you think
CBS/Infinity was able to bill a reported million a year at WECK?

As I see it, the big winner here should be Toronto's powerhouse AM 740.
CHWO has already shown up at the bottom of the Buffalo book, and, with
the MOYL demise on WECK, could really have an impressive Winter book
showing.

In fact, if I was AM 740, I'd promote in Buffalo, and, go as far as
open a sales office down here. Let's be honest: the audience,
and the dollars, are there for the taking.

 

[Radknowski]

>
> Yes, yes, it has also been discussed elsewhere that the
> lion's share of WECK's audience was 60+, but isn't it true that Buffalo
> has one of the largest 60+ populations in the entire nation?? Why do
> you think CBS/Infinity was able to bill a reported million a year at
> WECK?
>
> As I see it, the big winner here should be Toronto's
> powerhouse AM 740.CHWO has already shown up at the bottom of the Buffalo book,
> and, with the MOYL demise on WECK, could really have an impressive
> Winter book showing.
>
> In fact, if I was AM 740, I'd promote in Buffalo, and, go as
> far as open a sales office down here. Let's be honest: the
> audience,and the dollars, are there for the taking.
>

CHWO is a very unique and enjoyable station with a signal comes in on the fillings in my teeth!

60+ is a tough demo but WECK billing $1M a year proves that it can be done! Think KB bills $1M a year? My guess is that they don't even come close. You can also bet the suits at KB would love to have that $1M in their back pocket.

But... and there's always a but... the 60+ demo can't be sold by rookies and newbees. It has to be sold "direct," by professionals who know and respect the demo, the products, the buyers and the customers. Sorry. Can't be sold by a 25 year old whose list is full of bars and strip clubs.

Another station that might be wise to consider the MOYL format is WHLD 1270, right next door to WECK. It will be interesting to find out if Entercom or Citadel make a move on the MOYL format. That should tell us "experts" just exactly how valuable 60+ is to the other two major operators in this market.

$1M, ehh? That's not cab fare.

 

[LexLuthor]

> First, CBS/Infinity pulls the plug on MOYL on WECK (IMHO,
> one of the
> absolute DUMBEST program moves in recent memory in the
> market, but
> that's been discussed elsewhere), and, this morning, instead
> of
> Ralph Irene's "Swingin' Sunday Morning with Sinatra", KB
> listeners
> were treated to Entercom's Quick Bottom Line Fix:
> Infomercials from
> 6-9 AM.
> Jerry Meyers' "New Standard" show aired from 9-11 AM, but it
> helps
> to have a couple sponsors in hand as Jerry wisely does.
>
> Yes, yes, it has also been discussed elsewhere that the
> lion's share
> of WECK's audience was 60+, but isn't it true that Buffalo
> has one
> of the largest 60+ populations in the entire nation?? Why do
> you think
> CBS/Infinity was able to bill a reported million a year at
> WECK?
>
> As I see it, the big winner here should be Toronto's
> powerhouse AM 740.
> CHWO has already shown up at the bottom of the Buffalo book,
> and, with
> the MOYL demise on WECK, could really have an impressive
> Winter book
> showing.
>
> In fact, if I was AM 740, I'd promote in Buffalo, and, go as
> far as
> open a sales office down here. Let's be honest: the
> audience,
> and the dollars, are there for the taking.

I was surprised and saddened by Entercom's decision to dump the
Sunday morning Sinatra show. Ralph is the perfect host and his show
and Jerry's "New Standard" were required listening for me each week.
Perhaps Ralph should have purchased the time slot as Jerry did and
sell it to his own sponsors. Still E'com could have put the infomercials
on Sunday night when the skip may have helped them reach a larger audience.
They're using KB as a dumping ground again - specialty shows Sat and Sun,
UB football, basketball, Buffalo Bandits. Please Entercom - no Bisons baseball!

>

 

[dj_niceshot]

Words speak louder than actions...

Don't ya love Silver's comment ... as written in the BN.

Silver said the station had a "very old" audience.

Old is better than none...

 

[Yeziknoradio]

Re: Words speak louder than actions...

I seem to recall a discussion somewhere...4-6 months back where we discussed how a classic country station would be a good idea to help Infinity corner the market on country, but I forget how that thread went.<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>

 

[agreenbe]

Am 740 is a real powerhouse.....i do think it dumb of weck to switch formats....

> First, CBS/Infinity pulls the plug on MOYL on WECK (IMHO,
> one of the
> absolute DUMBEST program moves in recent memory in the
> market, but
> that's been discussed elsewhere), and, this morning, instead
> of
> Ralph Irene's "Swingin' Sunday Morning with Sinatra", KB
> listeners
> were treated to Entercom's Quick Bottom Line Fix:
> Infomercials from
> 6-9 AM.
> Jerry Meyers' "New Standard" show aired from 9-11 AM, but it
> helps
> to have a couple sponsors in hand as Jerry wisely does.
>
> Yes, yes, it has also been discussed elsewhere that the
> lion's share
> of WECK's audience was 60+, but isn't it true that Buffalo
> has one
> of the largest 60+ populations in the entire nation?? Why do
> you think
> CBS/Infinity was able to bill a reported million a year at
> WECK?
>
> As I see it, the big winner here should be Toronto's
> powerhouse AM 740.
> CHWO has already shown up at the bottom of the Buffalo book,
> and, with
> the MOYL demise on WECK, could really have an impressive
> Winter book
> showing.
>
> In fact, if I was AM 740, I'd promote in Buffalo, and, go as
> far as
> open a sales office down here. Let's be honest: the
> audience,
> and the dollars, are there for the taking.
>

 

[topsound]

> $1M, ehh? That's not cab fare.
>

I doubt that anyone listems to informercials that closely, but could it be that the 6-9 am block on KB Sunday was made up of shows that were kicked off WECK by the format change? WECK has been very informercial-heavy in the last couple years.