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Not a ringing endorsement, but not a put down either

D

dbdigital

Guest
In Sunday's OC Register, radio columnist Gary Lycan interviewed Michael Martin, V.P. of programming for Clear Channel's 8 station "cluster" in Los Angeles. When asked about HD Radio, Martin said this:

"It's amazing technology but I am not willing to give up my stereo equipment that I am very proud of until it wears out. Then I will buy an HD Radio."

So here we have CC muckety-muck who admits that he is not willing to rush out and buy an HD Radio. And I think his sentiments fairly echos that of the average consumer: "The radio equipment I have works fine, so why change it. When it breaks, then I'll buy an HD Radio (or more accurately I'll buy a piece of equipment that has HD Radio in it)."

Question is: when it comes time for consumers and Mr. Martin to replace their stereo equipment, will HD-Radio be in the new units they buy and be affordable?

db
 
dbdigital said:
In Sunday's OC Register, radio columnist Gary Lycan interviewed Michael Martin, V.P. of programming for Clear Channel's 8 station "cluster" in Los Angeles. When asked about HD Radio, Martin said this:

"It's amazing technology but I am not willing to give up my stereo equipment that I am very proud of until it wears out. Then I will buy an HD Radio."

So here we have CC muckety-muck who admits that he is not willing to rush out and buy an HD Radio. And I think his sentiments fairly echos that of the average consumer: "The radio equipment I have works fine, so why change it. When it breaks, then I'll buy an HD Radio (or more accurately I'll buy a piece of equipment that has HD Radio in it)."
Click to expand...

I really wouldn't expect a different take from Martin. Virtually all of the CC HD2s are programmed out of market, and from what I've heard, the main channels aren't doing anything meaningful to promote them. Martin is responsible for creating ratings on their analog channels in LA, not the HD2s - yet anyway. Why would he say anything endorsing them in the paper?

I've heard CC will start selling ads on their HD2 channels sometime in 2008 and will have to meet revenue goals with them just like on their analog stations. It will be interesting to see how attitudes change when GMs start pressuring programming to create a sellable product.

dbdigital said:
Question is: when it comes time for consumers and Mr. Martin to replace their stereo equipment, will HD-Radio be in the new units they buy and be affordable?

db
Click to expand...

Yup. It's already happening.
 
You're darned right it's "already happening". More and more consumer products have HD "in there", at no apparent increase in price.
 
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