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Not even a dollar a holler
- Thread starter Arbitorn
- Start date
> Latest word on 1160 is that they're running spots for free
> for a while, then calling on the account to see if they'd be
> interested in paying for some more. It's the first time I've
> heard of this approach.
>
> I'd rather hear another great oldie if no one is paying for
> the commercial.
>
That's a pretty creative sales technique to prove the unproven to a client or potential client. Kinda like enjoying the first three issues of Sports Illustrated for free...
> for a while, then calling on the account to see if they'd be
> interested in paying for some more. It's the first time I've
> heard of this approach.
>
> I'd rather hear another great oldie if no one is paying for
> the commercial.
>
That's a pretty creative sales technique to prove the unproven to a client or potential client. Kinda like enjoying the first three issues of Sports Illustrated for free...
> Acutally, in this day and age of proving that an AM audience can sustain an AM music station, this is a revolutionary idea, if not overdone... It also, shows that personalities selling ads on the street can overcome bad diary numbers! Mom and Pops will have a radio outlet to their services that they can't afford on those stations reaching younger adult demos... Loyalty factor to sponsors is much stronger in the upper demos... They remember those merchants who support their lifestyle choices and participate with their personal stations... Man, do the Beatles sound great at this moment on the stream.... "I'll Cry Instead"....From the American Capitol release "Something New".......Great jingles, by the way... Any way they can steal those WSAI calls, I'd go for it over the short-lived WDJO Top 40 days...BUT...Great to hear this along with Real Oldies (over the net) from Chicago....
Best to them from the kid who was in diapers listening to these great tunes, growing up with an eight transistors in my ears.....
Best to them from the kid who was in diapers listening to these great tunes, growing up with an eight transistors in my ears.....
R
rodgerkay1
Guest
> Latest word on 1160 is that they're running spots for free
> for a while, then calling on the account to see if they'd be
> interested in paying for some more. It's the first time I've
> heard of this approach.
>
> I'd rather hear another great oldie if no one is paying for
> the commercial.
>
What a clever sales idea, sounds like something from people who never had an opportunity to sell that way, when they worked for Wall Street owned stations.
Brian Kaufman and Mike Gavin are going for the advertisers that most big stations would not call on for advertising,from what ads I am hearing they will do well.
I think running classic commercials mixed in on weekends, adds another cleaver approach to keeping listeners tuned in. Good Luck to all the WDJO GOOD GUYS, you are earning my respect as class operators.We really enjoy your station.
> for a while, then calling on the account to see if they'd be
> interested in paying for some more. It's the first time I've
> heard of this approach.
>
> I'd rather hear another great oldie if no one is paying for
> the commercial.
>
What a clever sales idea, sounds like something from people who never had an opportunity to sell that way, when they worked for Wall Street owned stations.
Brian Kaufman and Mike Gavin are going for the advertisers that most big stations would not call on for advertising,from what ads I am hearing they will do well.
I think running classic commercials mixed in on weekends, adds another cleaver approach to keeping listeners tuned in. Good Luck to all the WDJO GOOD GUYS, you are earning my respect as class operators.We really enjoy your station.
This technique has been used in smaller markets for many years.
We would issue a certificate for x dollars of free advertising. This gives the client time to get comfortable with the Account Executive and the whole sale, production, flight process.
The success rate for this approach is usually better than 50 percent.
Mark Bohach
> > Latest word on 1160 is that they're running spots for free
>
> > for a while, then calling on the account to see if they'd
> be
> > interested in paying for some more. It's the first time
> I've
> > heard of this approach.
> >
> > I'd rather hear another great oldie if no one is paying
> for
> > the commercial.
> >
>
> That's a pretty creative sales technique to prove the
> unproven to a client or potential client. Kinda like
> enjoying the first three issues of Sports Illustrated for
> free...
>
We would issue a certificate for x dollars of free advertising. This gives the client time to get comfortable with the Account Executive and the whole sale, production, flight process.
The success rate for this approach is usually better than 50 percent.
Mark Bohach
> > Latest word on 1160 is that they're running spots for free
>
> > for a while, then calling on the account to see if they'd
> be
> > interested in paying for some more. It's the first time
> I've
> > heard of this approach.
> >
> > I'd rather hear another great oldie if no one is paying
> for
> > the commercial.
> >
>
> That's a pretty creative sales technique to prove the
> unproven to a client or potential client. Kinda like
> enjoying the first three issues of Sports Illustrated for
> free...
>
> This technique has been used in smaller markets for many
> years.
> We would issue a certificate for x dollars of free
> advertising. This gives the client time to get comfortable
> with the Account Executive and the whole sale, production,
> flight process.
>
> The success rate for this approach is usually better than 50
> percent.
>
> Mark Bohach
>
>
> > > Latest word on 1160 is that they're running spots for
> free
> >
> > > for a while, then calling on the account to see if
> they'd
> > be
> > > interested in paying for some more. It's the first time
> > I've
> > > heard of this approach.
> > >
> > > I'd rather hear another great oldie if no one is paying
> > for
> > > the commercial.
> > >
> >
> > That's a pretty creative sales technique to prove the
> > unproven to a client or potential client. Kinda like
> > enjoying the first three issues of Sports Illustrated for
> > free...
> >
>
...to paraphrase from on old TV commercial from back in the day(for AMC competing up against the big three automakers)....
"If you had to compete against Clear Channel,CBS/Infinity and Radio One...what would YOU do???"
I root for the underdogs Dusty and Brian(dba:Alchemy)along with Eli and Bob at Urban Light up the street at John Legend's hometown...surely they are doing somthing similar there as well...they're keeping the faith...in more ways than one.
"There's no need to fear...the underdogs are here!"
> years.
> We would issue a certificate for x dollars of free
> advertising. This gives the client time to get comfortable
> with the Account Executive and the whole sale, production,
> flight process.
>
> The success rate for this approach is usually better than 50
> percent.
>
> Mark Bohach
>
>
> > > Latest word on 1160 is that they're running spots for
> free
> >
> > > for a while, then calling on the account to see if
> they'd
> > be
> > > interested in paying for some more. It's the first time
> > I've
> > > heard of this approach.
> > >
> > > I'd rather hear another great oldie if no one is paying
> > for
> > > the commercial.
> > >
> >
> > That's a pretty creative sales technique to prove the
> > unproven to a client or potential client. Kinda like
> > enjoying the first three issues of Sports Illustrated for
> > free...
> >
>
...to paraphrase from on old TV commercial from back in the day(for AMC competing up against the big three automakers)....
"If you had to compete against Clear Channel,CBS/Infinity and Radio One...what would YOU do???"
I root for the underdogs Dusty and Brian(dba:Alchemy)along with Eli and Bob at Urban Light up the street at John Legend's hometown...surely they are doing somthing similar there as well...they're keeping the faith...in more ways than one.
"There's no need to fear...the underdogs are here!"
Amen to the underdogs! Not only does this technique prove the viability of the station to the client, it is an HONORABLE way to do business. Sure I'd like another song per hour...but you still have to pay the bills.
> > This technique has been used in smaller markets for many
> > years.
> > We would issue a certificate for x dollars of free
> > advertising. This gives the client time to get comfortable
>
> > with the Account Executive and the whole sale, production,
>
> > flight process.
> >
> > The success rate for this approach is usually better than
> 50
> > percent.
> >
> > Mark Bohach
> >
> >
> > > > Latest word on 1160 is that they're running spots for
> > free
> > >
> > > > for a while, then calling on the account to see if
> > they'd
> > > be
> > > > interested in paying for some more. It's the first
> time
> > > I've
> > > > heard of this approach.
> > > >
> > > > I'd rather hear another great oldie if no one is
> paying
> > > for
> > > > the commercial.
> > > >
> > >
> > > That's a pretty creative sales technique to prove the
> > > unproven to a client or potential client. Kinda like
> > > enjoying the first three issues of Sports Illustrated
> for
> > > free...
> > >
> >
> ...to paraphrase from on old TV commercial from back in the
> day(for AMC competing up against the big three
> automakers)....
> "If you had to compete against Clear Channel,CBS/Infinity
> and Radio One...what would YOU do???"
>
> I root for the underdogs Dusty and Brian(dba:Alchemy)along
> with Eli and Bob at Urban Light up the street at John
> Legend's hometown...surely they are doing somthing similar
> there as well...they're keeping the faith...in more ways
> than one.
>
> "There's no need to fear...the underdogs are here!"
>
> > This technique has been used in smaller markets for many
> > years.
> > We would issue a certificate for x dollars of free
> > advertising. This gives the client time to get comfortable
>
> > with the Account Executive and the whole sale, production,
>
> > flight process.
> >
> > The success rate for this approach is usually better than
> 50
> > percent.
> >
> > Mark Bohach
> >
> >
> > > > Latest word on 1160 is that they're running spots for
> > free
> > >
> > > > for a while, then calling on the account to see if
> > they'd
> > > be
> > > > interested in paying for some more. It's the first
> time
> > > I've
> > > > heard of this approach.
> > > >
> > > > I'd rather hear another great oldie if no one is
> paying
> > > for
> > > > the commercial.
> > > >
> > >
> > > That's a pretty creative sales technique to prove the
> > > unproven to a client or potential client. Kinda like
> > > enjoying the first three issues of Sports Illustrated
> for
> > > free...
> > >
> >
> ...to paraphrase from on old TV commercial from back in the
> day(for AMC competing up against the big three
> automakers)....
> "If you had to compete against Clear Channel,CBS/Infinity
> and Radio One...what would YOU do???"
>
> I root for the underdogs Dusty and Brian(dba:Alchemy)along
> with Eli and Bob at Urban Light up the street at John
> Legend's hometown...surely they are doing somthing similar
> there as well...they're keeping the faith...in more ways
> than one.
>
> "There's no need to fear...the underdogs are here!"
>
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