Professor,
I for one, have been reading your posts about Vermont radio with interest these past few weeks. Getting past my own personal angst, I would agree that many are accurate from a purely " by the book " line of reasoning. However, please remember many of us in programming also deal with sales, and have a more localized understanding of the triple bottom line than might someone signal hopping during a weekend ski trip.
Are you making the boss happy ?? In my 34 years of kicking around in local radio, I've worked for an assortment of oddballs,to say the least. What might make good radio sense could easily send one of those wingnuts over the edge, and yours truly scurrying to fill the overnight shift stocking shelves at Wal-Mart.
Are the advertisers happy, and are you making money? If not, neither you or your bosses will be around long, except if the afore mentioned employer is independantly wealthy. I remember a local news story about police searching for an "Italian looking man" which caused a big advertiser to pull his ads for several years.
Are you "serving the community"? For example, our radio station still does lost dog and cat reports. Sure, it's hokey as all git out, but the listeners thrive on it. and they remember your station kindly for years afterward.
In short, professor, thanks for the advice, but don't be offended if we don't take it.
I for one, have been reading your posts about Vermont radio with interest these past few weeks. Getting past my own personal angst, I would agree that many are accurate from a purely " by the book " line of reasoning. However, please remember many of us in programming also deal with sales, and have a more localized understanding of the triple bottom line than might someone signal hopping during a weekend ski trip.
Are you making the boss happy ?? In my 34 years of kicking around in local radio, I've worked for an assortment of oddballs,to say the least. What might make good radio sense could easily send one of those wingnuts over the edge, and yours truly scurrying to fill the overnight shift stocking shelves at Wal-Mart.
Are the advertisers happy, and are you making money? If not, neither you or your bosses will be around long, except if the afore mentioned employer is independantly wealthy. I remember a local news story about police searching for an "Italian looking man" which caused a big advertiser to pull his ads for several years.
Are you "serving the community"? For example, our radio station still does lost dog and cat reports. Sure, it's hokey as all git out, but the listeners thrive on it. and they remember your station kindly for years afterward.
In short, professor, thanks for the advice, but don't be offended if we don't take it.