Nov 2010 PPM's

[xmusicmatt]

Nov 2010 PPM's have been posted..

It's interesting to see a certain sports station slip a little .. could it be because the Buckeyes season was almost over?

Another station which has a partial identity crisis (CD101 @ 102.5) seems to have half of their listeners still stuck over at 101.1

Interesting to see WTDA's numbers cont to rise with the PPM ... I think it's the highest ive seen 103.9 in awhile.

 

[Nu_Roo_2]

Gen-X back to 4.0, better than the superior-signal on the Brew and also better than the WAY-superior signal on WLZT.

Yes, I know I've said it multiple times, but the Nov PPM's drive it home:

CC is just plain out to lunch and suffering from AAD (Asset Allocation Disorder) if they don't hurry up and replace the me-too AC on 93.3 with Gen-X.  Strike while the iron's still hot, for crying out loud.  And they are double-whacko if they think 93.3 suffers signal deficiencies akin to 106.7's; unfortunately there's evidence that this major misperception may very well be the case, especially at the corporate level.

Lordy, I hope the possibility of Delilah moving to 93.3 isn't yet another reason for CC to delude themselves into thinking there's good reason to further delay the logical Gen-X-to 93.3 move. CC/Columbus has made loads of smart moves lately, but when it comes to 93.3 it's as if they're under a spell that causes them to eschew clear (channel) thinking.

 

[wilson1000]

These stations need to divulge from CC. Give em to a mom and pop who cares!

 

[alans613]

Gen-X back to 4.0, better than the superior-signal on the Brew and also better than the WAY-superior signal on WLZT.

Yes, I know I've said it multiple times, but the Nov PPM's drive it home:

CC is just plain out to lunch and suffering from AAD (Asset Allocation Disorder) if they don't hurry up and replace the me-too AC on 93.3 with Gen-X. Strike while the iron's still hot, for crying out loud. And they are double-whacko if they think 93.3 suffers signal deficiencies akin to 106.7's; unfortunately there's evidence that this major misperception may very well be the case, especially at the corporate level.

Lordy, I hope the possibility of Delilah moving to 93.3 isn't yet another reason for CC to delude themselves into thinking there's good reason to further delay the logical Gen-X-to 93.3 move. CC/Columbus has made loads of smart moves lately, but when it comes to 93.3 it's as if they're under a spell that causes them to eschew clear (channel) thinking.

Gen-X should make the move to 93.3 IMMEDIATELY, no questions asked. If they want to keep an AC in the building to be a thorn in Sunny's side move them to 106.7.

 

[dawg4life]

Thank you CC for proving us right. We've been starving for a radio station in Columbus like a Gen X for years and now look how successful it has become. Granted, I think Gen X is far from perfect and the playlist is way too tight but it still proves that all of us "non-radio people" actually know what the hell we're talking about.

I say keep it on 106.7 so hopefully some other station flips to a Gen X type format and blows CC out of the water.

Go Browns!

 

[bwilliam614]

I still say Classic Hits would be best for 93.3. City grade classic hits stations always have incredible ratings and cume, but if they aren't going to do that then Gen X would be the next best thing. Anything would be better than Sunny 93.3. I mean Sunny95 has been doing twice the ratings for about 5 years now. It's getting to be re-g*damn-diculous lol. Or they could just simulcast sunny95 and siphon the ratings from them that way. It'd be a lot cheaper hahaha

 

[Nu_Roo_2]

Looks like there's a lot of consensus thus far -- and a lot of excellent observations -- about why CC needs to move Gen-X to the superior signal at 93.3 that's been wasted on me-too AC for many years now.

While I'm guessing the classic hits idea would have received less agreement from the same set of posters, I still strongly agree with bwilliam614 on that alternate route for 93.3. But at least with Gen-X there's some hard data here that screams a strong message for CC cluster-optimization -- one that would be absolutely foolish to write off or spin-doctor away for Delilah or whatever today's "we'll make it work!"/ "it does serve a purpose!" rationalization du jour is for 93.3.

 

[xmusicmatt]

Looks like there's a lot of consensus thus far -- and a lot of excellent observations -- about why CC needs to move Gen-X to the superior signal at 93.3 that's been wasted on me-too AC for many years now.

Hey I got a better idea... Since Clear Channel is all about "AC" for 93.3 FM.. How about Christian AC WCVO does a higher share than WLZT... with a full market signal just think It would even work with WLZT's yearly Christmas tradition.

**I know it will never happen

 

[talkers]

I really like GenX radio and their music has gotten much better since it first started. I have no problem whatsoever picking them up where ever I am in the Columbus area. I get them well past London going west on I-70 and can get them to almost Jeffernsonville on I-71. Moving them from 106.7 to 93.3 will not make a rating difference since they have practically the same coverage area, just one station is on the south side, and the other one on the northeast side of Columbus. Both have full market coverage!

 

[Nu_Roo_2]

I really like GenX radio and their music has gotten much better since it first started. I have no problem whatsoever picking them up where ever I am in the Columbus area. I get them well past London going west on I-70 and can get them to almost Jeffernsonville on I-71. Moving them from 106.7 to 93.3 will not make a rating difference since they have practically the same coverage area, just one station is on the south side, and the other one on the northeast side of Columbus. Both have full market coverage!

I can likewise pick up Gen-X with no problems west and southwest of Columbus, but have plenty of problems in-car north of downtown most days, sometimes all the way up to 161.  It's due to the Dispatch tower.  It's worse on some days than others, presumably due to atmospherics.  There's a lot more population there than in areas such as London/Jeffersonville, and I obviously can't be the only one that encounters these issues.  At the same time, I never encounter such issues with 93.3.

93.3's signal would be an absolutely decisive upgrade for Gen-X.  No question.

 

[Nu_Roo_2]

I was a little rushed when I wrote that last post and want to elaborate/clarify a few points.

First, I definitely agree with talkers that Gen-X has become even better-programmed for this area in the last couple months.  They deserve a lot of credit for that.

Secondly, while it's clear that 106.7's signal is distinctly inferior to 93.3's -- especially in some important high-population areas -- I'm not claiming 106.7's signal is a "disaster."  But it is subject to very-real issues that would be annoying enough to cause some listeners to flip to another station, especially listeners who aren't P1's.  It's particularly concerning that 93.3's signal is actually a lot more predictable and dependable than 106.7's even in northern Franklin/southern Delaware counties-- even though 106.7 is licensed to Dublin  .

And the fact that Gen-X pulls the share it does with significantly less cume than WLZT (which is to say that Gen-X has great Time-Spent-Listening), vividly demonstrates what a killer performance Gen-X could turn it if it could combine that TSL with the greater cume-potential afforded by 93.3's signal.  These considerations all drive home how CC is missing out on a B-I-G opportunity in this market by remaining doggedly and inexplicably (or irrationally) married to the notion of me-too AC on 93.3

 

[talkers]

CC is not going to move GenX from 106.7 to 93.3 because they just launched it a few months ago, and they aren't going to turn around and move it to another frequency that fast. They'll lose listeners in the transition. If they are so concerned about 93.3 they would have dropped it when they started GenX. Maybe they have something in mind for 93.3 after Christmas? Right after christmas is perfect since they've been playing Christmas music and not AC.

 

[gabigley1]

If they are so concerned about 93.3 they would have dropped it when they started GenX. Maybe they have something in mind for 93.3 after Christmas? Right after christmas is perfect since they've been playing Christmas music and not AC.

Agreed 100%. A few of us have predicted the 93.3 frequency will eventually simulcast WTVN-AM.
Maybe this will happen in January of 2011?

 

[Nu_Roo_2]

CC is not going to move GenX from 106.7 to 93.3 because they just launched it a few months ago, and they aren't going to turn around and move it to another frequency that fast. They'll lose listeners in the transition. If they are so concerned about 93.3 they would have dropped it when they started GenX.

There's plenty of precedent for doing this kind of early switcheroo -- successfully -- in other markets.  And there could always be a transition where they simlcast, although that probably wouldn't be necessary.

Maybe they have something in mind for 93.3 after Christmas? Right after christmas is perfect since they've been playing Christmas music and not AC.

Possible.  I'm guessing it's Delilah.  Or, maybe you're thinking of talk like gabigley.  Regardless it would be foolhardy not to take advantage of the opportunity to quickly and easily transition Gen-X into a top-tier performer -- especially in key demos -- on 93.3.

 

[Nu_Roo_2]

And even more to the point:

106.7: ERP 7,300 Watts; antenna 591 feet above ground level; suffers interference from Dispatch tower.
93.3: ERP 32,000 Watts, antenna 617 feet above ground level.; no interference from Dispatch tower

That's a MAJOR difference in quality of market coverage, including in heavily-populated areas. These signals are hardly comparable.

 

[talkers]

And even more to the point:

106.7: ERP 7,300 Watts; antenna 591 feet above ground level; suffers interference from Dispatch tower.
93.3: ERP 32,000 Watts, antenna 617 feet above ground level.; no interference from Dispatch tower

That's a MAJOR difference in quality of market coverage, including in heavily-populated areas. These signals are hardly comparable.

What Interference? I have never had a problem getting 106.7 around the Channel 10 towers...and I drive right by them along Dublin Rd!

 

[Allfirdup]

And even more to the point:

106.7: ERP 7,300 Watts; antenna 591 feet above ground level; suffers interference from Dispatch tower.
93.3: ERP 32,000 Watts, antenna 617 feet above ground level.; no interference from Dispatch tower

That's a MAJOR difference in quality of market coverage, including in heavily-populated areas. These signals are hardly comparable.

What Interference? I have never had a problem getting 106.7 around the Channel 10 towers...and I drive right by them along Dublin Rd!

I agree i have never had an issue with 106.7 through there, and i drive 670 across the city often. 102.5 gets a little breakup near the base of the towers on 670. even 103.5 is a better signal than people here make it seem. yes right near the tower that signal has issues too, but every city has issues like that, just drive down 71 through Cincinnati near the channel 12 tower and see what happens.

one other thing to remember this market is bigger than just columbus, it includes Newark, Lancaster, Delaware, Plain City, London, Grove City, and im sure i have missed others. so if you miss some listeners in the middle of the city and you pick up listeners in the surrounding areas. you still have your share of the 1.4 mil possible listeners in the Columbus Metro Market.

I Believe that is the thinking behind the new plan for 101.7, it will still be able to cover its current market in addition to adding alot of new listeners in the Columbus market, and im sure it will sound awful near the 10tv tower. But, you dont have to be number one, you just have to be able to sell time in the areas you station is covering, and the target listener you are after. Look at WWCD, they have been successful as a stand alone station, and never do better than a 2 share on a great day.

 

[Nu_Roo_2]

And even more to the point:

106.7:  ERP 7,300 Watts; antenna 591 feet above ground level; suffers interference from Dispatch tower.
93.3:    ERP 32,000 Watts, antenna 617 feet above ground level.; no interference from Dispatch tower

That's a MAJOR difference in quality of market coverage, including in heavily-populated areas.  These signals are hardly comparable.

What Interference? I have never had a problem getting 106.7 around the Channel 10 towers...and I drive right by them along Dublin Rd!

Not surprised.  I don't have any interference on 106.7 when driving right by the Channel 10 towers on Dublin Rd, either.  It's not that simple (and I'm sure an engineering-type could explain why).  Instead, the issue tends to occur as I'm, say, driving up High Street, from approx the Short North to Morse Rd.  Some days even 103.9 performs better on this stretch.

And as I said it is the type of signal degradation which doesn't "obliterate" the signal but which can definitely be enough of an audio annoyance (artifacts, stereo dropout) to encourage flipping the station -- or even preclude trial by crucial potential new cume.  Conversely, I have NEVER, EVER had the SLIGHTEST problem with 93.3 in that stretch.  And given the  ERP's, that sure shouldn't be a surprise!

Besides, everyone's radio is different.  You can't project one or two or three peoples' "no problems" reports to the entire population.  You can't jump to the conclusion that they all have an equally well-engineered radios.  And of course atmospheric conditions can cause the effects to vary some by day.  But I know my car radio is pretty decent, even if not the very best.  And you can bet that if I'm having a problem with 106.7 on North High, there are certainly some other people (NOT necessarily "everyone") who is experiencing the same.

Another example:  For a few days I was stuck at a hotel in Crosswoods, along 270 between Dublin and Worthington.  I was in a third floor room on the west side of the hotel.  I really had to finagle with the antenna to get clear reception on 106.7, even though its transmitter isn't far away.  But no matter how the antenna was positioned, 93.3 came booming in loud and clear.  Even more dependably than some of Columbus' original full-power FM's!  Again, I can't be the only one having that kind of experience, even if it doesn't happen to everyone.

93.3's signal is just so much stronger and better able to overcome interference than 106.7's.  No question whatsoever.

And again
(1) Look at the ERP's!  106.7 is barely better than a Class A; and
(2) 106.7's cume should be higher given the type of station it is!  Effective cume attraction (of desirable demos) is perhaps the key reason Gen-X is considered a PPM-friendly format!  Yet, while 106.7's time spent listening is great, their cume is significantly below 93.3's, probably because of 93.3's far superior signal!

And to Allfirdup:  Without responding to your post point-by-point (some of which I've responded above, and much of which I agree with), I notice you do NOT seem to be disputing the fact that 93.3 has far superior coverage and interference-resistance than 106.7.  It's a simple fact that Gen-X, which already has great Time Spent Listening, would be thrust into the top-tier if it could have the greater cume potential afforded by 93.3.  It's an easy "GIMME," and one which CC is foolhardy if it passes up.