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Nov-Dec-Jan 2008 Trends Out Today

Z

Ziggy1987

Guest
6a-10a (P18-34)
1. WHRK-FM
2. WHBQ-FM
3. WRBO-FM
4. WHAL-FM
5. KJMS-FM

6a-10a (P25-54)
1. WRBO-FM
2. WHAL-FM
3. KJMS-FM
4. WXMX-FM
5. WRVW-FM
 
Gee...would it be fair to say there is an Urban lean to the trends in the Memphis market?

And...can one assume that WRVW is a typo which means WRVR and not that some station in Lebanon, TN is really scoring well in Memphis?

Who did they survey?

30 Urban folks, 1 redneck, and a professional?

???
 
Meepster said:
Gee...would it be fair to say there is an Urban lean to the trends in the Memphis market?

And...can one assume that WRVW is a typo which means WRVR and not that some station in Lebanon, TN is really scoring well in Memphis?

Who did they survey?

30 Urban folks, 1 redneck, and a professional?

???
Click to expand...
I was wondering that myself, since I live just west of Nashville, but check into the Memphis boards quite frequently, too. Don't you already have a 107.5 in Memphis? If so, then that might interfere with your listening to "our" 107.5. Not that you are really missing anything! ::) About the only thing WRVW and WRVR have in common is that both are called "the River." And both broadcast from studios that are nowhere near a river!

But that's still better than a station in Mayfield, Kentucky, that used to go by the call letters WIVR, and called itself "the wivver"! Elmer Fudd's favorite station, I suppose! ;D
 
"the wivver"! Elmer Fudd's favorite station, I suppose!

Now THAT'Smy kind of humor!
 
littlebigradio said:
"the wivver"! Elmer Fudd's favorite station, I suppose!

Now THAT'Smy kind of humor!
Click to expand...

Be vewy, vewy qwiet - I'm hunting waitings!! hahahahah

But seriously, the urban lean should not be a new thing to anyone who's checked the Memphis raiting's in the past ... oh 7-10 years.
 
"But seriously, the urban lean should not be a new thing to anyone who's checked the Memphis raiting's in the past ... oh 7-10 years."

Zeke is right. After all, if you haven't been to Memphis lately, the city is probably 60% African American, one of the major crime centers in the country, IE The Lester massacre, terrible education issues, etc. etc. But they have good bbq!

What is suprising is that Arbitron can get enough African Americans to fill out diaries. Oh Wait, D.S.T. They pay them more to fill out diaries. Differential Survey Treatment.

I think Memphis probably invented the term "white flight".
 
The Memphis market has always been anywhere from 40 to 45% African American. In recent years sometimes 5 out of the top 6 stations will all be urban oriented. That wasn't true 35 years ago even though the demographics of the whole Arbitron market really hasn't changed much.

My guess is that Arbitron now better samples the black community or perhaps there is just not much cross over listnership with the black audience. 35 years ago, WHBQ, WMPS and FM 100 had significant black listenership but in those days the only urban oriented stations were WDIA and WLOK. The black audience has many more choices today and I would bet WHBQ-FM or WKIM or today's FM 100 listeners are almost entirely white.
 
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