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Nova M/On Second Thought failure and the return of Progressive Radio in Phoenix

I have been reading posts on this website, and others and have come to the determination on why and how Nova M/On Second Thought failed. I believe that the Drobneys failed was due to doing too much, not focusing at all on local issues, instead favoring solely national goings on. They tried to build a network on the cheap, lost focus and did not have the ability to keep the whole thing together. By reading info on their business model, the whole thing was designed to fail. I dont think that it was intentional, but I do think it was a design flaw that may not have been caught. The On Second Thought Failure was unfortunately due to the latter and it is unfortunate that On Second Thought could not progress.

With that said, I have contemplating on starting a new Progressive talk station here in Phoenix and maybe a network. The problem is generating the capital necessary to undertake such an undertaking. I believe that the progressive format could be successful. The focus should primarily on local issues such as Arpaio and his raids, The Arizona Legislature, and other local or state issues. We have a whole rest of the state that is severely under represented because the issues being discussed only affect Maricopa County, and Pima County and thus dont touch those other counties. Now with the failure of NovaM et al they did not have the mix of local and national issues that would have made it successful. Look at KTAR and KFYI the conservatives are attacking both local and national issues. That was lacking with NovaM/KPHX because the entire time they were broadcasting they were talking about Congress, the Presidency and the National Courts. To Jane and John Public, who gives a damn about what is going on in Washington, how about here in Phoenix, or Tucson or Casa Grande, or Flagstaff.....that was not discussed. That is why I believe that Progressive talk failed here in Arizona.

Now how do we fix this, as I stated above the I want to start my own station, I am even willing to go into a partnership with an owner of a station such as KNUV or KPHX or some other receptive station to get this format going again. I am in favor of a network too, it is that with the affiliates, we again need to have a good mix of national and local issues to make this Progressive format work. We need to have affiliates that talk about Los Angeles Issue, or New York Issue, or San Antonio issues..etc. This on side game of only discussing national policy was doomed to fail and as such that is what happened. The Progressive format was a one trick pony with Nova M. It is incumbent upon people like me who believe that this format can work to get together and turn this one trick pony into a star.

If anyone is interested in my proposal please let me know. We cannot let progressive talk die.

Robert H. McDonald Jr.
myspace.com/stoppoliceabuse
myspace.com/robertsradioshow
 
My first thought (no, not "second thought") is that you're a bit naive about radio programming, and how radio stations garner local audiences. "Activism talk radio" rarely garners any listeners.

This isn't to say that local issues are not important, or shouldn't be the core of a radio station's programming. You need to focus on how to engage listeners AND entertain them in commercial talk radio. Up at the top end of the FM dial, it's a different story.

That all being said, maybe do some leg work and find a contact for New Radio Ventures, the owner of KNUV. I don't have that number - you can likely find it in the station's FCC paperwork, easily accessible online.

They are looking for a buyer, but presumably will rent out the signal if they don't find an LMA/potential buyer. There's apparently Spanish-language news/talk programming on 1190 now, but as I posted in the other thread, I don't know if that's a lease/LMA/other such agreement.

If KNUV doesn't pan out, there are a bunch of other stations in the Phoenix market happy to take your money. Of course, many of 'em may already be spoken for in LMA or rental situations. The others here on this board could give you likely suspects. I don't live in the market, and my only connection with Phoenix was that a dear friend of mine lived there until she moved up to the Pacific Northwest.

Oh, and if you pursue that, you'll need money. You don't seem to have that right now.
 
I dont think that I am naive about programming. I have over seventeen years of experiance in this business and do feel that the path that the Drobnys took was the wrong way. I do not believe that Nova M was focused to be successful and that is why it failed.

Now as for the start up of a new radio company, yea I have a great idea, but no cash. I think that my idea for a progressive format would work. But the hard part is getting capital, especially in this market.
 
cacrobert said:
I dont think that I am naive about programming. I have over seventeen years of experiance in this business and do feel that the path that the Drobnys took was the wrong way. I do not believe that Nova M was focused to be successful and that is why it failed.

Now as for the start up of a new radio company, yea I have a great idea, but no cash. I think that my idea for a progressive format would work. But the hard part is getting capital, especially in this market.

Couple of quick thoughts.

You mentioned KTAR & KFYI in your initial posting above. Recognize that one of those stations (KTAR) does 14 hours a day of local programming, while the other one (KFYI) does 8 hours a day of local programming. And though KTAR-FM has made great strides, it still trails KFYI--the one doing half as much local programming. So "local" isn't a magic wand.

One of the strategic mistakes Nova M seems to have made was relying on programming people to fill general management roles--essentially assuming that (what they considered to be) great programming was all that was required. Be careful. We all think that our own programming ideas are great.

The radio world is littered with guys who think they have great programming ideas but no money. Figure out the money part first. Then look for a property-or-properties to buy (not lease). Then identify the best programming opportunity for the specific signal(s) as they relate to the specific market.

Or win the lottery & do whatever you want. Or marry rich & do whatever you want. Or inherit billions & do whatever you want. All three of those ideas are very workable. It happens all the time in radio!
 
Robert, one problem here may be my fault. I focused in on the URLs in your signature, and one is a MySpace site called "stoppoliceabuse". That probably gave me the idea that you were more interested in activism than anything.

You're right, the market stinks. Maybe some of these lesser stations are willing to consider "rock bottom rates" while waiting out a buyer.

This does have a lot to do with money, and even supposedly moneyed people like the Drobnys fell flat on their face with Nova M.
 
Its official...I have started KM Broadcasting and Aztec One Radio Network. My aim is bring progressive talk radio back to the Phoenix Area. I am still looking for a flag ship station, I have good leads but at this point I cannot find the owners of KNUV and the owner of KPHX is interested but cannot go with the format due to contractual issues with that music format. I am looking at KCKY as a possibility...

Anyone with any ideas let me know.

Robert H. McDonald Jr.
President and Owner
KM Broadcasting and Aztec One Radio Network
 
cacrobert said:
Its official...I have started KM Broadcasting and Aztec One Radio Network. My aim is bring progressive talk radio back to the Phoenix Area. I am still looking for a flag ship station, I have good leads but at this point I cannot find the owners of KNUV...

Neither can anyone else. ;D

...and the owner of KPHX is interested but cannot go with the format due to contractual issues with that music format.

You'd have the same problem as Nova-M. Poor signal at the wrong end of the dial.

I am looking at KCKY as a possibility...

Since they are owned by and simulcast KASA, I'd be surprised if they were to sell. Of course, anything can be had for the right price. But the other problem is that they don't put a good signal into most of the Phoenix metro.

Good luck in your search but I think you'd be better off trying to buy one of the rimshot FMs or maybe contact the owner of KBSZ, which is moving to Apache Junction from Wickenburg. If your signal can reach Tempe and Scottsdale, you might do OK. Otherwise, it'll be tough.

I don't know if they'd do it given your proposed format, but you might also contact Bonneville (you're new here so I'll spare you our favorite acronym for them) about buying or leasing KMVP 860. IIRC, their deal to sell the station fell through a few months ago.
 
first you will need a good signal. forget KPHX and KCKY. study the KPOJ or KPTK success stories. Talk to Thomm Hartmann about how to do it right. the ONLY time progressive radio succeeds is when it is on an equal footing with reich wing stations. That means covering the whole city. Not part of it. Not a third of it. ALL of it. Day and night. KPHX languished at the bottom of the ratings pile for two years and then when the format moved to 1190, the ratings tripled in one book. Ask yourself why.

Similarly when the format was on 1010, the ratings were passable considering the station did not promote itself.

Speaking of promotions, if you are going to compete with other talk stations you will have to image the station in the community. Relying on word of mouth is like "bake sale radio," (credit for that goes to Ed Schultz).

Don't over rely on local talent. Don't even consider enlisting any of the Nova M/On After Thought retreads. A good syndicated host is better than a mediocre (or just plain crappy) local host.

Enlist people who can find their way around a studio instead of loading up the staff with people interested in special pet projects. Every one who works for the station (it also helps if they get paid) should work foremost for growing the station; not helping the homeless or marching in front of John Kyl's office (there are plenty of non-radio people who can do that).

Good luck finding a decent AM station in Phoenix. We are blessed with a plethora of third tier losers that rival Popeil’s Mr. Microphone for city wide coverage.

good luck
 
Bill Drake said:
Good luck finding a decent AM station in Phoenix. We are blessed with a plethora of third tier losers that rival Popeil’s Mr. Microphone for city wide coverage.

Only two Ancient Modulation stations cover all of the metro at night: KFWhyEye and KT'R Sports Parkinglot 6~Twenty. Have you approached The Men In Secret Underwear about 8~Sixty? They'd like to unload that turkey to someone who could actually close the deal. The Nurse and I see a big problem with progressive radio doing anything in the ratings: Dubya aint in power anymo.
 
"Progressive Talk" in Phoenix is a proven failure, although that depends upon what your standard for "success" really is. Looking back through the Arbitron history, I discovered that a progressive talk station (whether it was 1010, 1190, 1480, etc) garnered a whopping 1.3 at it's best (12+), somewhere around 25th place. Most of the time, "progressive talk" sits in " -- " range or the mid to upper 0.x range.

Your focus on more local issues would require local hosts to cover them. People aren't all that interested in tuning in to no-names to hear about tax reform issues in Apache County. Activism/local style radio of this nature was tried in the 80s and 90s and never turned out well. Unless you have developed some type of secret formula ofwhich I am unaware, you are only setting yourself up to fail.

Nova-M/Air America was a doomed ship from the start. It purported to be the "liberal and intellectual answer" to "right wing hate radio" and yet it did the same type of polarizing talk that Rush, Sean, et al did. Of course the primary difference in the two is that basically no one had ever heard of most of the people on Air-America/Nova-M. Off the air, the financial decisions and unscrupulous actions were more than enough to make it a nonviable entity from a business standpoint as well.

Is there an audience for "progressive talk"? Sure, but it's a small one and probably too small to get really big name advertisers to jump on board--especially in the current economic climate. It would be nearly impossible to get someone to invest in a project that has thrice failed.

I guess the biggest question Robert is: What would you constitute a success? (aside from the obvious turning a profit). Who would you hire? How would you promote? What types of hosts would you have? Which nationally syndicated programming would you get? How would you make it a success? How would you convince advertisers/investors to come on board? How much time would you need to build an audience?

While I'm sure you're smarter than the previous ownership, it takes a lot more than brains alone to resurrect this ship.
 
KFNX is soliciting locally produced talk shows. You could test the water here without a big bankroll at risk.
 
...the telephone numbers listed on the website appear to be out of order...


I think the bigger challenge will be getting someone to cough up serious dough when the fax # is from western Massachusetts, the phone number is from Buckeye and the mailing address is in Coolidge. It just screams scam before it even gets started. And the spelling on the website rivals the letter that promises how you are about to be made a millionaire if only you'll help by sending a couple of grand to your new friend in Nigeria.
 
The phone number issue has been resolved. When I was designing my website, I transposed some numbers and listed the wrong one. Now as for the issue that is floating about in regards to the phone number being from Buckeye, I am using Skype VOIP and that is the number that is assigned to me for my account. The fax number being a 413 area code, is because I am using E-Fax.com and that is the free number that was given to me. I am starting this company with very little capital that I can raise by working a regular job and I cannot afford to have local numbers for a fax line. So I will use those items that are free online as a stop gap measure until I can afford to have a local number. My company is based out of Coolidge, Arizona and this city is within the Phoenix Metro Area.

I just cant believe that a person is trying to accuse me of being a fraud, when I am trying to do something special when they do not have the balls to try themselves. I guess that is what happens when conservatives cant deal with someone, especially a non white minority tries to make something happen.
 
Robert:

Just some free advice on your website...

If your server has a sql database, re-do your site on an open source CMS, like Textpattern or Drupal (both are free). Spend a little money to have someone set-up a professional-looking site.

I wish I had the time to help you--I would do some free web work for you. Sadly, I'm all tapped out timewise.
 
There is a radio network called Pulse 87 that uses low power TV stations on channel 6 analog to be on 87.7 FM so i was thinking you should do the same as K25DM has a construction permit to move to channel 6 analog.
 
cacrobert said:
I just cant believe that a person is trying to accuse me of being a fraud, when I am trying to do something special when they do not have the balls to try themselves. I guess that is what happens when conservatives cant deal with someone, especially a non white minority tries to make something happen.

Robert, Robert...

Right now, all you have is a free website that needs some polishing up, and some messages on a message board, along with free phone and fax numbers.

As for me, I'm not calling you a fraud. You're a guy with a Big Idea, and for all I know, you have the ability to pull it off.

Assuming you do more than this, please keep us up to date.
 
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