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November 2011 Ratings for New York

With WWFS staying 4th in cume, and WXRK sixth, the New York dial is running out of candidates for FMs to fix with news or talk.

So what kind of format(s) -- and what specific stations -- have benefitted from the 6+ reporting? I don't mean the overall PPM concept, but it's built-in 6+ for the beauty pageant?

And have such results been by the credit of own performance, the falloff of others' showings, or both?
 
'That station from Trenton' supposedly was an early reference point for successful news-talk on FM in NYC .... right next to WEMP on the dial, crafted by some of the same guidance associated with WEMP, laden with traffic emphasis. For it to have shown ahead of it's laboratory-grown younger nephew three times in a row says something. Not sure what, though.

The news fare from the semi-Occupied WBBR whipped them, even.

WEMP has had a late-summer season and a fall season's worth of news through which to get noticed as unique. Their last chance might be the winter envoirnment. If they don't bust out now .... and if WINS or WCBS look to go harvest some younger-demo crop on FM next year .... or if a sports-talker not called WEMP pops up : 101.9 is a jinxed loss once more. In fact, a news, talk or sports move to FM might not even be necessary to relegate WEMP to oblivion.

The ratings for Merlin cousin WWWN in Chicago rocketed to a 0.3 this time. They're going to have to hope for some winter lottery sleigh to land in their suites, too.
 
Steve hit a point here that I think is worth noting: I really don't know what the wisdom was putting EMP's format on that frequency, considering NJ101.5's proximityy. We're past the days of slide-rule tuners, though, and a PPM should know which station is which, but still - if I had a frequency to program next to a well-branded Top 40 station, the last format I'd choose is Top 40.
 
WEMP really has little hope making headway as a third (or arguably fourth, if you include WBBR's Wall Street-skewing approach) all newser...especially when you consider how good the top two in the format are. If you're convinced that spoken-word programming is the way to go, the one real unfilled niche among commercial stations is a 24/7 high energy personality-driven LOCAL talker, skewing younger and doing the kind of talk that syndication-heavy and older-skewing stations like WOR and especially WABC aren't doing.


How long do you think it will be before they do that, given that WEMP consultant Walt Sabo has already proven how successful such an approach can be with Jersey 101.5? Maybe by this time next year, if not sooner?
 
Well CBS should consider WINS 1010 or WCBS 880 to go FM at some point if they are really interested in taking down WEMP.
 
I don't know, recto... Merlin's doing too good of a job shooting themselves in the foot for CBS to worry about vanquishing them at this point.
 
DToTheJ said:
I don't know, recto... Merlin's doing too good of a job shooting themselves in the foot for CBS to worry about vanquishing them at this point.
Click to expand...

Lets not dismiss any possiblities at this point. I am open to the idea of KCBS 106.9/740 San Francisco going talk if KGO does get an FM outlet in San Francisco and really beat up KCBS in the All-News market.
 
Bob1370 said:
WEMP really has little hope making headway as a third (or arguably fourth, if you include WBBR's Wall Street-skewing approach) all newser...especially when you consider how good the top two in the format are.
Click to expand...

Well, both of those two stations are AM. Today it's reported that the well respected Mr. Field of Entercom said to investors that with AM on its way out and with 70% of the population never using it, programming will need to move to FM.
 
Going back for a second, David :

You give the figure at 70%. Was there a figure given for the population percentage of people not using AM radio in, say, ten years ago?
Logically, the percentage then would have been friendlier to AM. Do you know by how much?

I mention 'ten years ago' because that sounds like a good point at which many people (even in radio) went 'on-line' for good. That social shift in itself, which consumed public listener time, leisure pursuits and attention, had to've been a potentially alarming leak for a lot of businesses. Or at least one that focused management attention. So I place my question of that era.
 
Bob1370 said:
WEMP really has little hope making headway as a third (or arguably fourth, if you include WBBR's Wall Street-skewing approach) all newser...especially when you consider how good the top two in the format are. If you're convinced that spoken-word programming is the way to go, the one real unfilled niche among commercial stations is a 24/7 high energy personality-driven LOCAL talker, skewing younger and doing the kind of talk that syndication-heavy and older-skewing stations like WOR and especially WABC aren't doing.


How long do you think it will be before they do that, given that WEMP consultant Walt Sabo has already proven how successful such an approach can be with Jersey 101.5? Maybe by this time next year, if not sooner?
Click to expand...

I actually thought WEMP would be that 24/7 personality driven LOCAL talk station. IIRC, advertisers were led to believe it would be a news-based talk station. Randy really sold the advertisers snake oil! :)
 
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