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November 2013 PPM

B

Boss Radio

Big book for CC. WDVE rebounds and jumps back to No. 1. Kiss also bounces back, even FM 104 is up. 3WS solid, poised for annual Christmas win? KDKA-AM up a bit. Big news is the huge post-Pirates nosedive for The Fan. Their share is less than half what it was last month. The X gets a lift from the Pens.
 
These 6+ numbers really don't mean that much, right? That's a real question. I've always thought the numbers for the individual time slots for the target demographic were important in the sense that selling ad time is based on that. And $$$ is what it's all about. Us mere mortals don't get to see those numbers. I've never worked in radio or tv, but had some good friends in the business a while ago that go me interested in the business aspects.

Tom
 
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