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November 2013 PPM's for Philadelphia

J

Jul

Guest
KYW goes to 3rd, cume went up 41,800, WOGL number 2, WIP-FM 4th, B-101 still number 1 As for news/talk WHYY is still number 1, WPHT down to a 1.4. Cume went down 40,700 for 1210. I think that 1210 should think about dropping this talk format for something else, like sports. Q-102 number 1 CHR, Wired is number 2. http://ratings.****************/cgi-bin/rol.exe/arb007 Thoughts on the numbers and the cume for the stations in November?
 
Seems like the operative word is consistency. Save for the predictable sports life thanks to the Eagles, everyone else looks to be hovering within consistent norms. That begs the question: is there even an opportunity at present for someone to shake things up and actually be successful at it? Right now, I don't know that there is.
 
It would seem that Philly is a Sports/Talk market rather than a News/Talk market. If you combine the shares of WIP-AM/FM and WPEN you get a 9.2 share. If you combine the shares of WHYY-FM, WPHT, and WNTP [which didn't even show up in the ratings] you get a 3.7 share, with WHYY-FM taking the bigger piece of that pie. WPHT's share is even smaller than Classical Music/Jazz WRTI's share. So more people listen to Classical Music and Jazz in Philly than News/Talk on WPHT. I think that says it all.

Political right wing talk is NOT a popular format in the Philly market. That doesn't mean there are not any conservatives in the Philly market, but apparently they listen to rim shot stations that air the bloviators from the right or they work in jobs where the radio isn't available or an option, etc. Maybe they're tired of hearing the same ole same ole day in and day out like a broken record and even though they agree with Rush/Beck/Hannity/Morris/ Giordano, etc, have decided that Sports/Talk is more interesting [Philly is nothing IF not a serious sports town - a choice of discussing the Eagles/ Flyers/Sixers/Phillies or Obama, Biden, and Hillary..........not a difficult choice in my opinion]. Bottom line is they definitely are not listening to either of the two Philly right wing talk stations, be they live and local or national from the bird.
 
Mike,
You've nailed it. Not sure what-if indeed any-audience there is for 1180's programming. Not only is there the preference for sports talk, which Randy the hangman seems to hate, but it also shows the market's tilt to lighter talk fare than the Rush/Hannity yowlathons.
 
MikefromDelaware said:
It would seem that Philly is a Sports/Talk market rather than a News/Talk market. If you combine the shares of WIP-AM/FM and WPEN you get a 9.2 share. If you combine the shares of WHYY-FM, WPHT, and WNTP [which didn't even show up in the ratings] you get a 3.7 share, with WHYY-FM taking the bigger piece of that pie. WPHT's share is even smaller than Classical Music/Jazz WRTI's share. So more people listen to Classical Music and Jazz in Philly than News/Talk on WPHT. I think that says it all.

Political right wing talk is NOT a popular format in the Philly market. That doesn't mean there are not any conservatives in the Philly market, but apparently they listen to rim shot stations that air the bloviators from the right or they work in jobs where the radio isn't available or an option, etc. Maybe they're tired of hearing the same ole same ole day in and day out like a broken record and even though they agree with Rush/Beck/Hannity/Morris/ Giordano, etc, have decided that Sports/Talk is more interesting [Philly is nothing IF not a serious sports town - a choice of discussing the Eagles/ Flyers/Sixers/Phillies or Obama, Biden, and Hillary..........not a difficult choice in my opinion]. Bottom line is they definitely are not listening to either of the two Philly right wing talk stations, be they live and local or national from the bird.
Click to expand...
well said. no doubt that sports is more popular than the right wing talk that 1210 and 990 has.
 
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Apparently, Julius and MikeFromDelaware are working off their big turkey dinner by jumping to conclusions. Others are ignoring the obvious or engaging in wishful thinking.

What's wrong with this picture?
The ratings do not include 106.9, which was still a talk station for more than three weeks of the rating period. It appears that since Merlin was going out of business in Philly, they didn't bother to buy the latest book and therefore are not listed. It's likely to take a little while for the Dittoheads to find their way back to 1210 and for the numbers to settle down.

Not that the 6+ numbers mean anything.
 
I doubt Rush & Hannity willl help the WPHT ratings much. And-----anyone know
what share & cume WNTP has now? Even lower than WPHT I imagine.
 
It's not often that I agree with FredLeonard, but here he speaks the truth, and I'll reiterate those truths here for those who'd like to learn.

The radio station that most hurt WPHT in recent months was WWIQ. They were in the process of folding up shop during this ratings month, and were likely non-subscribers to Arbitron, effectively eliminating them from the book. But - they were still on the air, and still running the national powerhouse talk shows for Beck, Limbaugh, and Hannity. Their listeners of course remained, yet are not reflected in these November PPM ratings.

Meanwhile, this ratings data, as all monthlies are, represent the 6+ beauty contest of all listeners 7 days a week, 18 hours a day, which generally translates to nothing worthwhile, except for bragging rights at the top.

Furthermore, the two national programs that have moved over to WPHT are facing the reverse-whammy of going from an FM to an AM. Let's face it, it's a well-known axiom in radio that the "masses are a$$es" and there are probably those that have yet to stumble on the fact that they can find their favored shows by pushing the "band" button on their car radios.

Finally, this happened at a time when WPHT is without any influence from their Phillies broadcasts, and will remain true for the next few months. Don't expect magic and wild swings in ratings for WPHT until things settle in. I assure you, CBS isn't casting any eyes in that direction just yet, and won't be for quite awhile. And when they do, they won't be looking at 6+ numbers.
 
wprt949 said:
why would CBS need a third sports station here Explain it please
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They have a national sports network. They want to be able to say that it clears full-time in a Top 10 market, and it lets them fill the station's entire schedule without any cash flowing out of the company.
 
BigJimmy said:
can anyone say what ratings WNTP has had lately?

likely even worse than WPHT.
Click to expand...

They don't subscribe. That pretty much says it all.

Interesting that it seems that a lot more stations aren't subscribing lately.
 
FredLeonard said:
Apparently, Julius and MikeFromDelaware are working off their big turkey dinner by jumping to conclusions. Others are ignoring the obvious or engaging in wishful thinking.

What's wrong with this picture?
The ratings do not include 106.9, which was still a talk station for more than three weeks of the rating period. It appears that since Merlin was going out of business in Philly, they didn't bother to buy the latest book and therefore are not listed. It's likely to take a little while for the Dittoheads to find their way back to 1210 and for the numbers to settle down.

Not that the 6+ numbers mean anything.
Click to expand...

Well not exactly, I managed to miss the WWIQ number, so went back and added it to WNTP, WPHT, and WHYY and you get a total 7.8, still below the 9.2 that WIP A/F and WPEN generated. So a much closer gap, but still showing a preference for Sport/Talk over News/Talk. Yes I know the 6+ numbers are generally for bragging rights, but they're the only numbers we have here to make a comparison, so it is what it is unless someone with access to the real numbers wants to offer better info.

Prior to 106.9 WWIQ changing from WKDN Family Radio, WPHT didn't pull in any thing close to a 7.8, or even the 4+ number WWIQ pulled, in 6+ numbers, so that implies that many younger right wingers won't listen to their "bloviating hero's" on AM, or were listening to rim shot stations, etc. So as 1210 didn't have such numbers prior to WWIQ's arrival in Philly, 1210 probably isn't going to end up with such numbers now that WWIQ is history and now is K-Love Radio.
 
Mr FromDelaware: (1) Comparing conservative political talk and sports talk is an apples and oranges discussion. (2) Overall figures for formats are published and available and very few "younger right wingers" listen to right wing talk. (3) On average, conservative talk stations overall tend to get about five per cent of the national audience. So yes, Philly is a below-average talk market. (4) So, for that matter, is Wilmington, where bloviating heroes generally do not break five per cent. (5) Talk radio numbers have been slipping for years and the Northeast region has never been strong for right-wing political talk.
 
FredLeonard said:
They don't subscribe. That pretty much says it all.

Interesting that it seems that a lot more stations aren't subscribing lately.
Click to expand...

I don't think there are fewer stations subscribing; the difference is that Arbitron used to release the 12+ or 6+ numbers for all stations, but now Arbitron / Nielsen only gives to the press the numbers for subscribers.
 
BigJimmy said:
So----stations that don't subscribe to Neilsen don't care about ratings ?
Click to expand...

Many stations that don't get big ratings or can't get them due to signal or format choice don't need ratings as they don't compete for transactional business.
 
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