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November 2022 Trends 12+
- Thread starter Great
- Start date
WLCL is now broadcasting U of L sports so that probably explains the increase. Don't know why anyone would listen to men's basketball though. (0-9) LOL!
Nope. Still the same.
That's a great question what has happened to wqnu? Maybe they should have stayed oldies back in 07? They were doin good for awhile. Hmmm
93.1 wtfx the other hip hop station ain't doin well at all. I say abandon hip hop iheart in Louisville and leave it to wgzb. Those numbers are pathetic.
I wonder if heritage helps. Djx beating 98.9 Gzb destroying 93.1 and Wamz doing much better than wqnu. So maybe sometimes heritage helps.
93.1 wtfx the other hip hop station ain't doin well at all. I say abandon hip hop iheart in Louisville and leave it to wgzb. Those numbers are pathetic.
I wonder if heritage helps. Djx beating 98.9 Gzb destroying 93.1 and Wamz doing much better than wqnu. So maybe sometimes heritage helps.
WTFX is #4 in 12-17, #4 in 18-24, #5 in 18-34 and also in 18-49 men. It's a very decent complement for the cluster, despite its 70 dbu only covering about 28% of the market population
Thanks David.
I just wish that call letters still meant something. WTFX for an urban station. Come on! WTFX should be used somewhere there is a "Fox" station. Another one is WNRW 98.9. That was fine when they were "Radio Now" but now they are "KISS FM" And don't forget WSFR 107.7. Fine when they started as 'Super Star 107.7" but now are "The Eagle". And just thought of 102.3 WXMA. OK call letters for "The Max" but "JACK FM" and now "The Rose" not at all.
I love your posts, but call letters are worthless in 2022
Well in Los Angeles the defunct star 98.7 which is now alt 98.7 and still by go the call letters Kysr. Guess it's just not important to the suits.
It's not important to listeners, either. Interestingly, in nearly all the rest of the world, stations don't use their call letters on the air.
In on country where I owned stations, we were not allowed to identify by call letters on the air; we had to use a registered station name.
One rating company that operated in a number of nations asked people to name all the local stations they could. In the US, the average was 4. In a Latin American nation that did not use call letters, the average was 9. If you are a station owner, which option would you pick?
(Insert obligatory reminder that 12+ ratings don't tell you anything here)
It's the breakdowns that tell the story. Every station has a target, and those numbers tell you whether or not they're doing something right. The demos are also the only numbers that advertisers care about. They don't even look at 12+.
It's the breakdowns that tell the story. Every station has a target, and those numbers tell you whether or not they're doing something right. The demos are also the only numbers that advertisers care about. They don't even look at 12+.
Continuous measurement diary markets like Louisville release, each month, a three month rolling average consisting of the just-ended month and the prior two. The books are named after the final month.
And note that the months are not calendar months, but 13 4-month periods, one of which (about the second week of December to the first week of January) are not measured. so the dates for the later "months" of the year don't match much of the calendar month.
That said, the figures I gave... so as not to release protected data... are three book rolling averages not including Oct-Nov-Dec.
Perhaps Alt 105.1 bundles well with the rest of the Louisville alpha media cluster? There still around for a reason. Numbers seem to stay the same for the most part no matter what format is on 105.1
Qnu has never connected in Louisville. No star power local talent that's extremely important to the country listener plus they are chasing a young audience. They don't play any or enough George Straight, Garth, and other powerhouse country stars. The country format has the luxury, that if done right, can uniquely be number one in most all demos both male and female. It's already been done here during the Coyote years of WAMZ. Qnu is fatiguing to the country audience always sounding like it's in a hurry with smashed obnoxious audio driving tsl down. Country was never designed to be a CHR high cume format. It wins with TSL. Coyote was insanely successful here because he essentially programmed an ac station disguised as a country station.
I cannot recall any prior format that's performed quite as poorly. True, the station has often been at the back of the pack.
They should adopt a format that more closely resembles WBUZ in Nashville, which in recent months has turned into a darn good Active Rock outlet (after previously sitting on the fence between active rock and alternative). In recent days, it appears 105.1 is becoming a bit more receptive toward harder edged rock despite still preferring poppy-sounding alternative. The "Alt" brand probably is perceived negatively and arguably should be dumped.
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