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November 2023 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
Covering the survey period from Thu. 10/12/2023 thru Wed. 11/8/2023, age 6+ overall:
Alternate view:
radioinsight.com
Alternate view: https://www.urbaninsite.com/wp-content/uploads/2023/11/SAN-FRANCISCO.htm
Top 5+ demo rankings analysis from Research Director Inc. - scroll down to see San Francisco:
researchdirectorinc.com
25-54: 1. KOIT 2. KMVQ 3. KQED (up from #6) 4T. KMEL 4T. KITS (up from #8) 6. KRZZ 7. KISQ (down from #3)
18-34: 1. KOIT 2. KITS 3. KMEL 4. KMVQ 5T. KYLD (up from #8) 5T. KLLC (up from #10) 10T. KISQ (down from #4) 10T. KOSF
18-49: 1. KOIT 2. KMVQ 3. KITS 4T. KMEL 4T. KQED (up from #8) 6. KRZZ
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San Jose ratings, age 6+ - alternate view - not updated to Nov '23 as of this posting:
radioinsight.com
Alternate view:
San Francisco
Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com
Top 5+ demo rankings analysis from Research Director Inc. - scroll down to see San Francisco:
RADIO RATINGS ROUNDUP, NOVEMBER 2023, PART I | Research Director, Inc.
As you slowly recover from your self-induced food coma, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close proximity with the alchemists o
25-54: 1. KOIT 2. KMVQ 3. KQED (up from #6) 4T. KMEL 4T. KITS (up from #8) 6. KRZZ 7. KISQ (down from #3)
18-34: 1. KOIT 2. KITS 3. KMEL 4. KMVQ 5T. KYLD (up from #8) 5T. KLLC (up from #10) 10T. KISQ (down from #4) 10T. KOSF
18-49: 1. KOIT 2. KMVQ 3. KITS 4T. KMEL 4T. KQED (up from #8) 6. KRZZ
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San Jose ratings, age 6+ - alternate view - not updated to Nov '23 as of this posting:
San Jose
Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...
radioinsight.com
Last edited:
Street Novelist
Banned
What the hell is going on with WiLD 94.9?
I don't know right now! I worked for WiLD from January 1994 until August 2008. I was a member of the Doghouse morning show for 9 of these years and also hosted a weekend radio show called "The Loungin With Hammerin Hank Show"
Here's what we can see: There isn't much difference between the music played on KYLD and KMVQ, yet the latter gets better AQH ratings. The KYLD cume is much higher than other stations in its AQH. So fewer people listen for a longer time when compared to KMVQ. The question is less about the station than its listeners. This appears to be a behavior difference, not a programming difference.
What's going on at Univision Radio SF. Both powerhouses KBRG and KSOl used to dominate the Hispanic market and even got top 5 in General market. Now (since two to three years back ), their numbers keep going down. It seems like ratings are no longer a priority for them. You can blame the PPM Hispanic market for not having enough meters but their main competitor KRZZ keeps growing.
KVVF (the regeaton station ) is the only one getting some decent 18-34 (actually KVVF is the only Spanish station going after that demo so go figure) but for Hispanic buyers 18-49 and 25-54 is where the money is.
KVVF (the regeaton station ) is the only one getting some decent 18-34 (actually KVVF is the only Spanish station going after that demo so go figure) but for Hispanic buyers 18-49 and 25-54 is where the money is.
Is there any progress to simply use the SF book for the Spanish-language stations totaled with the San Jose ratings? Instead of having these numbers separate under two markets.
Hate to say it, but I wonder if JV’s passing may have had something to do with it.
Last edited:
Street Novelist
Banned
I've been thinking the same thing; just didn't want to say it. Their morning show was the best.
SF book includes San Jose numbers as well. Agencies used to pay attention to Santa Clara/San Jose book but not anymore. Unless you are an advertiser with San Jose locations only.
San Jose is inside the San Francisco book. The "embedded market" breakout is just a formal presentation of what stations can extract on their own, and it was created to give the local stations with limited coverage a sales tool. Today, nearly all the San Jose-only signals are ethnic or foreign language and don't need or care for the book.
Agencies with clients in the San Jose only area can do a break on the SF book. Local accounts in that kind of market don't look at ratings anyway. d
San Jose numbers are extracted from the full SF book. It's called an "embedded market" and is simply a tabulation of just one county's PPMs. There used to be a Santa Rosa embedded market book, too, but stations there stopped subscribing... but Santa Rosa all the way to Gilroy is all the one San Francisco market.
25-54 is NOT where the Hispanic dollars are. It is all 18-49 or 25-49 or even 25-44.
Uhh, KEZR/106.5 (Hot AC)? KBAY/94.5 (Country)? KKFX/98.5 (Classic Rock)? Even EMF's stations at 95.3 and 97.7 don't fall into your very narrow definition.
He said San Jose only. The first 3 of those stations reach much of that bay area. Especially KBAY. (92.1/94.5)
I said "nearly all" and was very specific to the San José market. Without translators, 23 AM and FM stations are licensed to the embedded market. You mention a total of 3, meaning 21 are not ratings driven. That's "nearly all".
EMF seldom buys the book, and when it does it appears that they only do it for an evaluation period.
KITS / Live 105 trending up, up up.
KMQV / 99.7 Now trending dramatically up, up, up, up, up (from 3.2 in July to 6.2)
KISQ / The Breeze trending down, down, down, down, down, down
KMQV / 99.7 Now trending dramatically up, up, up, up, up (from 3.2 in July to 6.2)
KISQ / The Breeze trending down, down, down, down, down, down
And at the worst possible time, since KOIT will truly dominate with all-Xmas.
I really have to wonder - what % of KNBR listeners use the FM over the flamethrower AM? Why doesn’t Cumulus take advantage of the fact that KNBR has a solid AM legacy signal? I still hear people telling me to listen to the game and giving me their AM signal far more then the FM signal.
Cumulus could try any other format on 104.5, surely it would be better for their billing as a whole.
Cumulus could try any other format on 104.5, surely it would be better for their billing as a whole.
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