November 2024 Ratings

[genius]

The latest 12+ ratings for November 2024 for Greenville/Spartanburg:

Greenville/Spartanburg

Nielsen Audio Monthly Ratings Greenville/Spartanburg (Market #53) Population: 1,143,400 Hispanic Population: 105,200 - Black Population: 190,200 Average Quarter Hour Share

radioinsight.com

Not much change from the previous month, with some up and downs but nothing substantial.

One thing to note is the glut of signals in the Market that no one is apparently listening to. Yikes. The year hasn’t been too kind to them, especially X98 which is unfortunate

 

[101tm]

X’s numbers got whacked down a bit when that translator in Greenwood signed on. It’s talk and in mono and reaches north enough to degrade the signal just below Simpsonville. It was still cutting in and out on 25 in Ware Place last week.

99.5 went out with probably the highest ratings Streetz ever saw. It seems like it might have finally been catching on when Summit pulled the plug. The Block continues what seems to be a terminal decline.

Lots of non-comm stations not listed nobody is listening to as well, before they stopped subscribing 94.5, 95.5, and 103.3 had basically no listeners, especially 94.5. 104.9 got its annual football bounce but is still a dumpster fire. 106.3 is a joke, but their showing is what I expected. Are Poder and La Jefa more popular?

 

[charlestondxman]

Charleston. Tough to get any traction for stations when Z93 and Star take up so much of the audience

https://ratings.****************/content/arb231

 

[101tm]

Charleston. Tough to get any traction for stations when Z93 and Star take up so much of the audience

https://ratings.****************/content/arb231

Radio-Online links are blocked here now so you have to use RadioInsight: Charleston SC

All of the rock stations are struggling. Q is still in the 2’s, 98Rock rebounded but has seen some brutal months. 105.5 is back down from what were abnormally high numbers. News/talk doesn’t appear to be much of a format in Charleston like it is in Columbia and Greenville.

 

[genius]

Columbia’s ratings are also out, and everyone is pretty up and/or stable:

Columbia SC

radioinsight.com

The most striking thing here is I think this is probably WARQ’s highest rating in a good 3, maybe 4 years. It’s been hovering in the 1’s and ever lower for a long time now.

 

[101tm]

Columbia’s ratings are also out, and everyone is pretty up and/or stable:

Columbia SC

radioinsight.com

The most striking thing here is I think this is probably WARQ’s highest rating in a good 3, maybe 4 years. It’s been hovering in the 1’s and ever lower for a long time now.

WARQ is now barely a point below WTCB! The class A 98.5 in Lexington is no longer ahead, but tied with the class C metro Columbia blowtorch that is 106.7, and class A Kiss 103.1 is massively ahead.

If the numbers for the news talk stations are peaking since these numbers were during the election and right after, they all have tough times ahead. I don’t know about the others, but I never heard many political ads during election season when I’d tune in to WYRD. Just Tara’s wealth management cronies and gold brokers.