November Arbs: News On FM Working?

[BossRadioDJ]

If your call letters are KQED-FM, news (and talk) on FM is definitely successful. Watch somebody try to copycat them by simulcasting on FM. (Oh, wait a second...)

These are 6+ numbers, though. And we all know that the advertisers don't give a rodent's tuches for what a six-year-old is tuning in to. Or a 56-year-old, for that matter.

San Francisco, CA (#4)
Monthly PPM 6+ Oct 08 Nov 08
KGO-AM N/T 6.5 6.3
KOIT-FM AC 6.3 6.0
KQED-FM N/T 4.8 5.4
KCBS-AM News 5.4 5.1
KMEL-FM Top 40/R 3.9 4.2

San Jose, CA (#35)
Monthly PPM 6+ Oct 08 Nov 08
KGO-AM N/T 6.5 7.7
KBAY-FM AC 6.5 6.9
KQED-FM N/T 6.0 6.4
KEZR-FM Hot AC 4.6 4.9
KOIT-FM AC 5.3 4.9

 

[radcat]

Looks like KQED benefited from their election coverage. November book actually started mid-October, just before the election.

 

[djj]

KQED benefited BIG time!! We'll see if it can keep up the trend, which I have
no doubts it will...

Meantime, the SFO Arbitron PPM still shows KFRC in 33rd place:

KFRC-FM News CBS Radio
Spring '08: 1.2
July '08: 1.3
August '08: 1.0
September '08: 1.0
October '08: 1.0
November '08: 0.9

But I will say we should give 106.9 KC time to acclimate to a new format
(once again)...
--jay

 

[davideduardo]

KQED benefited BIG time!! We'll see if it can keep up the trend, which I have
no doubts it will...

Meantime, the SFO Arbitron PPM still shows KFRC in 33rd place:

KFRC-FM News CBS Radio
Spring '08: 1.2
July '08: 1.3
August '08: 1.0
September '08: 1.0
October '08: 1.0
November '08: 0.9

But I will say we should give 106.9 KC time to acclimate to a new format
(once again)...
--jay

The "November" month, which is really 28 days, ended 11/12. Most of the numbers belong to the music format.

In the last three months (books), 25-54, KCBS has been a 3.8, 4.9 and 4.3 in November. The FM, in the last 4 individual weeks, 1.1, 1.0, 10.0 and 0.9. Obviously, there is little change so soon into the format.

 

[BossRadioDJ]

The "November" month, which is really 28 days, ended 11/12. Most of the numbers belong to the music format.

In the last three months (books), 25-54, KCBS has been a 3.8, 4.9 and 4.3 in November. The FM, in the last 4 individual weeks, 1.1, 1.0, 10.0 and 0.9. Obviously, there is little change so soon into the format.

Mr. Eduardo,

In terms of actual (or at least approximate) numbers of human listeners, what is the difference between, for example, a 1.1 and a 3.8 in this market?

Are we talking about tens of thousands of listeners? What about the difference between a 1.1 among all listeners 6+ and a 1.1 among men 25-54?

DJ

 

[davideduardo]

The "November" month, which is really 28 days, ended 11/12. Most of the numbers belong to the music format.

In the last three months (books), 25-54, KCBS has been a 3.8, 4.9 and 4.3 in November. The FM, in the last 4 individual weeks, 1.1, 1.0, 10.0 and 0.9. Obviously, there is little change so soon into the format.

Mr. Eduardo,

In terms of actual (or at least approximate) numbers of human listeners, what is the difference between, for example, a 1.1 and a 3.8 in this market?

Are we talking about tens of thousands of listeners? What about the difference between a 1.1 among all listeners 6+ and a 1.1 among men 25-54?

DJ

A 3.8 is about 20,000 AQH persons while a 1.1 is around 5,800 in 12+. In 25-54, a 1.1 is 3,200. This is in propoirtion to the population... 3,142,000 in 25-54 and 6,013,000 in 12+ and the persons using radio in each demo.

 

[samizdat]

The "November" month, which is really 28 days, ended 11/12. Most of the numbers belong to the music format.

Hang on a sec. If my memory is correct, KCBS went to the KFRC simulcast on October 20th, so in reality, "most" of the November KFRC numbers reflect the simulcast and not the old music format.

While it might be a little early to award all of the KFRC numbers to KCBS, it's also clear that some of the November numbers belong to all-news. If that .9 on KFRC turns out to be a real number, KCBS is at a combined 6.0 in November.

 

[RadioStarOne]

KCBS would be so much better if the quality of their news reporting wasn't so lacking in depth. You've heard the old saying, to much information? Theirs should be, not enough information. Give us twenty minutes and we'll give you nothing!

 

[RadioStarOne]

KCBS would be so much better if the quality of their news reporting wasn't so lacking in depth. You've heard the old saying, to much information? Theirs should be, not enough information. Give us twenty minutes and we'll give you nothing! No wonder KQED is so popular!

 

[LKellerIII]

KCBS would be so much better if the quality of their news reporting wasn't so lacking in depth. You've heard the old saying, to much information? Theirs should be, not enough information. Give us twenty minutes and we'll give you nothing! No wonder KQED is so popular!

It's true. NPR really spoils you. Not just the in-depth stories, but the lack of commercials. Once you're used to NPR, that NewsRadio format: story-commerical-story-commercial-traffic-commercial-sports-commercial (etc.) becomes intolerable.

I probably tune in KCBS about 10 minutes per week (tops) and it's usally because there is a breaking news story I want to hear - or I need traffic info, and KQED is running Fresh Air, or some other non-news program.

 

[davideduardo]

The "November" month, which is really 28 days, ended 11/12. Most of the numbers belong to the music format.

Hang on a sec. If my memory is correct, KCBS went to the KFRC simulcast on October 20th, so in reality, "most" of the November KFRC numbers reflect the simulcast and not the old music format.

Remember, we have weeklies (although my error was to think they started a week later than they did), and the last two weeks are well below week 1 and even week 2 of the November book. I assume in the future there will be single line reporting on this one.