Big wins for KUOW, KTTH and KOMO in prime numbers and demos in the November book, thanks to the election. One exception was KIRO-FM which oddly went down driven by a big decline in their new morning drive. Surprisingly not much change at the top of the ratings heap. Top station 6a-7p in 25-54 adults remains KISW with KPLZ second. As it has been for months, KISW owns every significant male demo, and KPLZ every significant female demo. KCMS moves to second in women. Mornings are won by KUOW, KISW and KPLZ 25-54. KPLZ wins 18-34 adults this month with KBKS second. KMPS now pulling well ahead of KKWF in the Country battle, especially in mornings. KIRO-AM continue to dominate KJR-AM/FM in the Sports Battle.
After a pretty unchanged year at the top of the ratings, next month should bring quite a shakeup. Its beginning to sound a lot like Christmas!
After a pretty unchanged year at the top of the ratings, next month should bring quite a shakeup. Its beginning to sound a lot like Christmas!