November numbers are here

[victorres43]

But those are "persons" and not "women" numbers. And the competitive environment in 18-34 is different due to the huge percentage of Houston persons in that demo that is Hispanic or Black.

However, WHTZ is doing well in 18-34 and 18-49, being #2 in both. And that's in a market with a strong Tropical station in WSKQ, plus powerhouses like WBLS, WWPR, and WQHT.

Also Atlanta proves they can accommodate two CHRs, amid a high amount of Urban-formatted stations.

And in the case of Houston, Urban tends to get a high percentage of Hispanics.

Urban AC tends to be 90% or over Black, while Urban is a mix of non-Hispanic white, Hispanic and Black. And, of course, Urban today has the disadvantage of a high percentage of songs that can't be played on the radio.

No. Stations in Latin America that play English Top 40, AC or rock (and they are very common) appeal almost exclusively to A, B and, to come extent C+ socioeconomic levels. Immigrants tend to be, mostly, from the E level with considerable D as well.

Those lower income (and much lower education) level immigrants likely never listened to a station that played English language music. Stations in Latin America target listeners by income level, not by age.

Remember, a portion of the Hispanic population is English speaking only... third generation or greater. For example, at times the two country stations in San Antonio have a higher percentage of Hispanic listeners than non-Hispanic white.

And it's important to use the term "non-Hispanic" when referring to "white" as over 80% of all Hispanics self identified on the last census as "white" as well.

From what I see, about 58 per cent of foreign-born residents in the Houston metro are foreign born (24.1 per cent of the metro overall).

Put aside the fact that first-generation Latinos are not heavy users of English-speaking radio. But I wonder if there is an age split among Houston-area Latinos who are not first-generation. Where younger listeners gravitate towards Hip-Hop and Reggaeton, but older Latino listeners tend to prefer more conservative-leaning genres like country and hard rock. If so, it's a different dynamic compared to the East Coast where rhythmic-oriented music is preferred across multiple age groups.

 

[davideduardo]

Put aside the fact that first-generation Latinos are not heavy users of English-speaking radio. But I wonder if there is an age split among Houston-area Latinos who are not first-generation. Where younger listeners gravitate towards Hip-Hop and Reggaeton, but older Latino listeners tend to prefer more conservative-leaning genres like country and hard rock. If so, it's a different dynamic compared to the East Coast where rhythmic-oriented music is preferred across multiple age groups.

New York Hispanics are predominantly Afro-Antillean, while Houston Latinos are not. The lower socioeconomic level Hispanic in Houston is predominantly Mexican and has a "grupera" (Regional Mexican) music heritage. Among Newyoricans and Dominicans in New York, the heritage among older people of all socioeconomic levels is salsa and merengue while in newer generations it is reggaetón.

I make those two points because it is simply impossible to compare the two markets or market areas because, while the "ethnicity" is the same, the race question has two entirely different answers.

 

[Engineering]

KROI is capable of doing much better, but is held back by ownership. Fresh perspective and ideas needed.

What is the excuse for KQBU?

 

[Engineering]

I'm also wondering what's up with Spanish language radio in Houston as of late? Overall shares have been declining over the past handful of months, though KOVE-FM seems to be the only station unaffected by this, doing better than they have in years.

My guess is oversaturation of the market, causing a dilution of the available listeners.