November 2024 numbers: Houston/Galveston
Big plummet for The Spot is the eye opener.
The Bull starting to look like a calf.
Big plummet for The Spot is the eye opener.
The Bull starting to look like a calf.
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November numbers are here
- Thread starter Mediafrog+
- Start date
KROI wraps up it's "Praise" format with a mere 1.4.
Which is a better number than the previous RadioNow CHR format normally received.
Will be interesting to see if the Praise format pulls numbers when it is on KMJQ HD-2 only. Note that Classical on KUHF HD-2 has been showing up consistently. The Praise format did survive a decade (2011-21) as an HD-2 only service. Listeners to 92.1 should know where it has gone as the station has been using the "102.1 HD-2" branding exclusively for the past 18 months.
KLTN moves up , good news.
KLTN is moving up.. new gm is working it
hope they know what an HD radio would be needed to listen HD-2
KLTN is moving up.. new gm is working it
KMJQ-HD2 showed up in 26 months with either a 0.1 or 0.2 when Praise was previously HD2 only.
So what is going in with The Spot? Seems the numbers have plunged since the most recent playlist changes were implemented. Of course this is 6+; maybe doing better in the target demos?
I see that “Spot” sibling KSPF in DFW has lost half its audience in the past four months, similar playlist tweaks there?
I see that “Spot” sibling KSPF in DFW has lost half its audience in the past four months, similar playlist tweaks there?
As I said before, it seems like Houston may just not be the market for the typical rock heavy Adult Hits format. Looking at cume, KKHH still has very high cume, so it's possible a lot of people are still tuning in, but then tuning out when they hear a song they don't know or like, or a song that doesn't meet the expectation of what they'll hear on The Spot.
Looking at the playlist of sister KOOL-FM in Phoenix, it seems pretty similar to what KKHH was doing 4 or 5 years ago and IMO would be a good direction for them to take back up.
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