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November numbers are here

M

Mediafrog+

November numbers: Houston/Galveston

Sunny and Majic both in the eights.

93Q in the sixes.

KRBE maintaining its recent strength.

La Ley rebounds to the fours!

Haven’t seen KSBJ this low in a long time.

The Beat and The Box virtually tied.

La Raza rises, El Norte sinks.

KOVE drops into the twos.

Mega in the ones, as is Que Buena. Ouch.

Estereo Latino with a 0.5, so people are finding it.

I think the KJOZ listing is actually La Mejor 104.5.

I also think the KGBC listing is actually Power 99.5.

Always nice to see Classical on a stand-alone HD-2 get a 0.4.
 
What is Que Buena doing in DFW that it’s not doing in Houston? I see they’re number one in Spanish in DFW. Why are they so low over here?
 
Mrtejano said:
What is Que Buena doing in DFW that it’s not doing in Houston? I see they’re number one in Spanish in DFW. Why are they so low over here?
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"Qué Buena" is a name, not a format. Unless they are simulcast, they can't be compared.
 
Mrtejano said:
What is Que Buena doing in DFW that it’s not doing in Houston? I see they’re number one in Spanish in DFW. Why are they so low over here?
Click to expand...
Perhaps TU should look at what SBS is doing with La Ley for music curation, rotation, and overall presentation.

I gave SBS plenty of grief and ridicule during the long, drawn out sale process for 92.1, but I’ll be the first to admit that they have done an admirable job with the station. Every other Spanish language station is currently eating their dust.
IngenieroPerron said:
How many regional mex stations are in Dallas?
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Five, although Audacy’s KMVK is really the only serious competitor to KLNO. The two MediaCo RMs (KZZA/KNOR) are in the lower ones, and the LMN station (KFZO) pulls all of a 0.1.
 
Mediafrog+ said:
Perhaps TU should look at what SBS is doing with La Ley for music curation, rotation, and overall presentation.

I gave SBS plenty of grief and ridicule during the long, drawn out sale process for 92.1, but I’ll be the first to admit that they have done an admirable job with the station. Every other Spanish language station is currently eating their dust.

Five, although Audacy’s KMVK is really the only serious competitor to KLNO. The two MediaCo RMs (KZZA/KNOR) are in the lower ones, and the LMN station (KFZO) pulls all of a 0.1.
Click to expand...

Yes maybe TU should look into their Conent and Music specialists and Senior Directors. Still not sure why Dallas is much better there but looking just at its program logs, music in KLNO , i see a lot of Banda, and in KLTN its more Norteño
 
Mrtejano said:
A lot has to do with Raul Brindis, Mrtejano tunes in and leaves the station playing all day long without flipping it.
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That's a little more accurate unless, of course, you're going around fiddling with your immediate friends', family's, and acquaintance's receivers.

How would you ever, honestly, be able to gather this intel, Señor Tejano? Are you eavesdropping from a darkened corner? Awaiting your friends in sheer anticipation of whether their finger begins to meander towards an alternate preset button or not? 🤷
 
rosecitymedia said:
That's a little more accurate unless, of course, you're going around fiddling with your immediate friends', family's, and acquaintance's receivers.

How would you ever, honestly, be able to gather this intel, Señor Tejano? Are you eavesdropping from a darkened corner? Awaiting your friends in sheer anticipation of whether their finger begins to meander towards an alternate preset button or not? 🤷
Click to expand...
I work at an auto parts store. And all the Spanish language speaking shop have the same station running for years. Been in this company for almost 20 years and could say for a fact they have beeen playing the same station all those years. So yes once they found out Raul is back on air, I doubt they listen to his show in the morning and then when the show is over at 11 am they go flip the station to listen to something else .
 
rosecitymedia said:
That's a little more accurate unless, of course, you're going around fiddling with your immediate friends', family's, and acquaintance's receivers.

How would you ever, honestly, be able to gather this intel, Señor Tejano? Are you eavesdropping from a darkened corner? Awaiting your friends in sheer anticipation of whether their finger begins to meander towards an alternate preset button or not? 🤷
Click to expand...
What MrTejano said in his comment about people leaving stations on is true, especially in hispanic businesses. Most of the hispanics I've met usually don't touch the dial unless they specifically don't like the current on air personality or don't want to miss a different one.
 
101.9 La Kalle said:
What MrTejano said in his comment about people leaving stations on is true, especially in hispanic businesses. Most of the hispanics I've met usually don't touch the dial unless they specifically don't like the current on air personality or don't want to miss a different one.
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But what you gentleman are describing is called background noise. Nobody's making a dime off of background noise. That works the same in a wide range of businesses, regardless of ethnic composition. If that's the foundation for the La Ley model, this current bubble it's in...will burst hard and fast.

Does the station have a good spot load? What kind of advertising are you hearing on 92.1? Local businesses, or national campaigns?

I'm genuinely curious, now. KROI with a 4 share, to me, says the new car smell hasn't worn off of it yet, but you say that it's in direct correlation with their morning man, Raul Brindis. I remember him vividly on 102.9 with his Pepito character. He was a draw then, but 20+ years later?

This looks like 2005 to me, the immediate period after KLOL first went Spanish and it was doubling and tripling the cume it produced for CC under the classic rock format. Spanish speaking KLOL has had a lot of ups and downs since, currently on a 21 year run of its own. But it had iHeart, and now Audacy, backing it and holding the station steady.

SBS, well, ain't no iHeart or Audacy.
 
rosecitymedia said:
But what you gentleman are describing is called background noise. Nobody's making a dime off of background noise.
Click to expand...
It may be background noise, but if one of those employees happens to have a meter, and the "noise" is loud enough to register above the minimum decibel threshold of the meter, then it will show up as listening to that station according to Nielsen. So in theory, people can make dimes off background noise.
 
Mrtejano said:
I work at an auto parts store. And all the Spanish language speaking shop have the same station running for years. Been in this company for almost 20 years and could say for a fact they have beeen playing the same station all those years. So yes once they found out Raul is back on air, I doubt they listen to his show in the morning and then when the show is over at 11 am they go flip the station to listen to something else .
Click to expand...
The same could be said for pretty much any other blue-collar shop too. Walk into a mechanic shop, machine shop, factory... and you can almost guarantee that KTBZ or KHPT/KGLK will be playing off of a boombox as old as time itself, complete with dust on the tuning knob.
 
PTBoardOp93 said:
Especially now, with the 3 minute minimum credit.
Click to expand...
Actually, it is "three separate minutes" in which the PPM "code" is detected at least once. Unlike the diary, the minutes cand be separated by other non-detection minutes.
 
Same thing can be said about TV in us Latino families. We had purchased a TV for my stepmm, subscribed to Xfinity. And all she would watch is UNIVISION so we just cancelled XFINITY cable. And she watches it on OTA TV. And yes lots of the other shops either listen to the BUZZ or SUNNY 99.1.
 
Would you say listeners are into Raul more now than past five , ten years simply because he was fired.
The ratings are better now but was it Univision or Raul that was causing the ratings drop significantly?
Raul had everything at Univision, TV, network, sales but to me it justs seems like they were not happy on both ends. Oh well , its water under the bridge.
 


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