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NOVEMBER NUMBERS

Alton said:
There won't be another presidential election for 4 years... I'm hearing that some of the major ownership groups see the format as maybe not being sustainable. Clear Channel abandoned oldies as a format a few years ago for similar reasons... an aging listener base with little possibility of attracting new listeners.

And by the way, 104.7's cume was 1/3 less than WLTJ's, and only slightly higher than the Fan, which had a 3-share. It's the same people, they just listened longer.

But we'll see.

Parttimer, isn't that why they got rid of Jay Bohannon as PD and hired a new pd because CC wants to make 104.7 more sports oriented? I don't see any drastic sports changes as of yet, but I hear down the road, there's real estate there for it.

Let's see what happens with WPGB's treatment of Duquesne Dukes college men's basketball.
 
Re: Q

Parttimer said:
Pratte4Life said:
Furthermore, Hertz, I was discussing CUME, and the figures you are quoting are AQE. It is my understanding that CUME is the amount of listeners tuned in during a period of time, whereas AQE is the percentage of radios tuned into a specific station.

Cume is the number of people who tune in to a particular station over the month, AQH is a computation of number of listeners and how long they listen.

When two stations have similar AQH numbers and one of those has a dramatically lower cume, it means the same people listen for very long periods of time. CHR typically has people who stick around for a few songs, talk stations hope to hold people for longer times. The problem at the Fan, for instance, appears to be more that people aren't staying with the station as long as they had been previously.

I keep going back to the question....how long can you listen to someone talking about one Steeler game? At least with baseball you have on average 6 games per week.
 
I keep going back to the question....how long can you listen to someone talking about one Steeler game? At least with baseball you have on average 6 games per week.

Part of the problem with the Fan in October:

--your Steeler "expert" is an ex-punter who's just not very good at radio

--you're saddled with Pitt football and required to carry a certain amount of programming.

--No Penguin season.

None of the regular shows are strong enough to tune in on their own merit.
 
Re: Q

HYP- A lot.

Football season usually is what drives sports talk ratings. Traditionally sports talk stations get higher ratings this time of year than in other times, witness WBGG going from 0.4 to 0.6.

I won't say that baseball doesn't have an appeal for the sports talk listener. But it seems to me that one of the things I used to love about sports talk radio- hosts ranting against and/or callers dialing up and complaining about the manager's strategy- is now kind of discouraged.

Football, especially this time of year, was always the driving force. In the "glory days" of sports talk, good hosts like Pete Franklin, Bob Trumpy, and Myron Cope could always come up with compelling storylines, looks around all of pro football, etc. I used to love to go from 1250 to 700 to 1100 on the dial to hear all the perspectives of the teams in the AFC Central.

What I really remember was that these hosts were adept at playing up rivalries- especially Pete Franklin.
 
pman44 said:
--your Steeler "expert" is an ex-punter who's just not very good at radio


None of the regular shows are strong enough to tune in on their own merit.

1,000% agreement on both points.
 
I'll tell you why Josh Miller and, for that matter, Mike Logan were selected to host radio shows (Logan was on 1250 before its demise and is currently on the Trib's sports talk internet station).

When they played for the Steelers, they were two of the more articulate and media friendly players around.

In Miller's defense, when does he have a chance to speak in a three man booth? And forget that drivel about being a punter- Dave Jennings used to do color on ESPN, Matt Bahr was once KDKA's ex-player commentator, and I know of kickers who went on to become college offensive coordinators. The position Miller played is irrelevant; you might as well be telling me you don't want to listen to Ann Meyer because she's a girl.

If Miller went away tomorrow, would the station suddenly shoot up in popularity? No. If you're going to have an ex-Steeler on, he's probably one of the better ones you could get from the contemporary crop, and any former player this side of Terry Bradshaw would have trouble getting microphone time as long as he has Steibel and Starkey are sharing the studio. Not a knock on those two as much as it is the format of the show.

It's a mid-day talk show, not Monday Night Football. And, if you really want to argue the point, it was named one of the Top 30 sports talk shows in the country by Talkers.
 
I'm just not sure it matters that they have a former Steeler.

I have a friend who runs a two sports stations in another market, and he told me that his research says that people care less about whether someone is a former player and more about what they have to say. Given the choice between a marginally talented former player and a more entertaining non-athlete, people will choose the more interesting show (see Madden's ratings as an example).
 
@Pratte4life: Maybe some ex-kickers can give good insight, but Miller can't (and Bahr didn't, either). As a punter you are not involved in either the offensive or defensive team meetings. Most of the other players and coaches don't consider you a real football player and don't include you in locker room discussions or outside activities. Essentially, he was little more than a glorified fan standing at the end of the sideline.

And to hear him talk about other sports is usually amusing for the wrong reasons. He is also a master of the endless run-on question which results in a one word answer from the guest.

My sense is that he got the job because he was affordable. There are a ton of ex-NFL players from the area who would be better than Miller, but I would guess they'd want paid.

You are right about the 3 man format. Axe seibel, replace miller, keep Starkey and you might have something.
 
If you don't think an ex-player is important to have on the air? I can see that arguement. I'm big on the most talented communicator, not the biggest name.

And if you don't like Miller, well, I probably can't define your own tastes.

All I can tell you is that when they were playing, Miller and Logan were two of the most articulate, insightful, and pleasant people to be around in that locker room.

As such, I think he has tremendous potential to be a good communicator and talk show host.
 
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