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November PPM's

So 1210 of all things is back as a strange topic. Ok then.

If someone with the bank account to pay enough wants to take it on, that’s en entirely different question than what Audacy does with it so long as they own it. That side of the house has one option: talk.

Buyers aren’t just conjured from thin air.
 
yes32 said:
What does audacy do with 1210 now? They made the new changes, it hasn't worked. Do they throw the white towel with this format after 25 years or not? They lost 18,900 in cume in the new book after gains the last 5 books in cume. I know mentally, that's the question that has to be asked at this point, do they change formats and start over anew or not. If they do, the only logical option to keep it a commercial major AM station is sports, unless they go non commercial and go all religion. It's something to think about guys and gals.
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"white" towel...hmm
 
AbrahamJSimpson said:
So 1210 of all things is back as a strange topic. Ok then.

If someone with the bank account to pay enough wants to take it on, that’s en entirely different question than what Audacy does with it so long as they own it. That side of the house has one optio
AbrahamJSimpson said:
So 1210 of all things is back as a strange topic. Ok then.

If someone with the bank account to pay enough wants to take it on, that’s en entirely different question than what Audacy does with it so long as they own it. That side of the house has one option: talk.

Buyers aren’t just conjured from thin air.
Click to expand...
Relevant Radio may want to get 1210 am after 640 am got brought .
Click to expand...
 
AbrahamJSimpson said:
So 1210 of all things is back as a strange topic. Ok then.

If someone with the bank account to pay enough wants to take it on, that’s en entirely different question than what Audacy does with it so long as they own it. That side of the house has one option: talk.

Buyers aren’t just conjured from thin air.
Click to expand...


Relevant Radio may want to get 1210 am after 640 am got brought
 
wibgradio99 said:
This is the lowest WRFF has been since their birth over 14 years ago, very sad and disappointing, no need for a once great station to become such a shell of its former self. At one point their immediate success attracted stations in other markets to copy them. IMHO Woody is the main reason, why did they ever replace Johnny, who's music intense mornings had great ratings for 13 years. Also replacing their original start up library, Linkin Park, Pistols, Better than Ezra, Screaming Trees, Flys, Tool, Paramore, Muse, MCR, Modest Mouse, Killers, NIN, Silversun Pickups, AFI, Papa Roach, Korn, 3 days grace, Pumpkins, Buckcherry, and more, with this soccer mom, chicken safe alternative, if you even can call it that.
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I think 104.5 may see another format change down the road.
 
yes32 said:
It reminds me of 610 AM in san fran, it was a major commercial station for decides but it was sold to Family radio.
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Not really, It was traded, plus cash, for Family's FM in the market.
 
Audacy should not be held hostage with 1210s format. Period. They should drop the format and or sell the station. I don't think the company wants to deal with 1210 as it is any longer given many factors. The ratings don't lie . 1210 is bad ratings wise. Been that way for years. Any other company would have throw in the towel. It's time for audacy to wake up and smell the coffee . it's over. Audacy Philly can survive without 1210 am current format and or the station overall. Audacy can't be loyal to a station's Mediocre format and their employees forever.
 
Radiolover971 said:
Maybe Move Classix to 100.3? Although it's doing alright. But 107.9 is not a strong signal and it's beating 100.3 signal? It's time to make a decision
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I don't know the demographics of who listens to Classix well enough to say that moving it to the bigger 100.3 signal would be a benefit. Is there a lot of potential suburban listenership for Classix, or is the core audience already blanketed by the smaller 107.9 signal?

Also, if Radio One were going to swap/sell 100.3 to Audacy, they would have done it when Audacy picked up 103.9.
 
Interesting thread, especially the posts about WRFF.

I think the challenge with WRFF is that younger listeners are spending more time consuming music on Spotify and other non-radio mediums. My oldest daughter is 13, loves a lot of alt bands, but would never turn on a radio and immediately goes to her phone. (Yes, that saddens me...)

I bet 104.5 could probably carve out a niche for themselves if they leaned a bit more "classic" alternative and targeted listeners in their 30s and 40s with a core library of tracks from the late 80's, 90's and early 00's mixed with a handful of currents. I know they're already playing Green Day, Nirvana, Pearl Jam, Oasis, etc. regularly, but I can't tell you the last time I heard them dig deeper than the biggest hits from any of them.

Looking at the last day, here's what we got from those artists:

Pearl Jam: Even Flow

Nirvana: Come As You Are, All Apologies (album), Lithium, Heart-Shaped Box, Lithium, Come As You Are, Smells Like Teen Spirit, Lithium (yes... 3x in 24 hours)

Oasis: Champagne Supernova, Wonderwall, Wonderwall (yes, 2x at 9:19am and 4:34pm)

Green Day: American Idiot, Good Riddance, Boulevard..., Holiday, Boulevard..., 21 Guns, Basket Case, Good Riddance, Wake Me Up..., Holiday, Brain Stew, American Idiot, Boulevard... (10:45pm and 3:03am, 10:08am)

Killers: Mr Brightside, Mr Brightside, When You Were Young, Somebody Told Me, When You Were Young, Somebody Told Me,

Weezer: Buddy Holly, Africa, Say It Aint So, Island In The Sun, Buddy Holly, Say It Aint So, Buddy Holly

So, I completely understand the need to recycle songs in overnights, but the singe on some of these tracks. "Lithium" 3x in a day? "Boulevard of Broken Dreams" 3x in a day? Yes, only one track from Pearl Jam, a band who the format should easily have 6-8 core songs in rotation from and another 5-6 low rotations/deeper cuts.

Plus, if they worked in some of the 80s/90s alt bands like The Cure, REM, Beck, Social Distortion, Stone Temple Pilots, Beastie Boys, Garbage, Matthew Sweet, Rancid, etc. plus some more one-hit wonders like "Sell Out" by Reel Big Fish, "6 Underground" from Sneaker Pimps, etc.

And, for a core band like Nirvana, imagine hearing "Lounge Act" or the album version of "About A Girl" now and then. For Pearl Jam, how about the occasional "Why Go," "Once" or "Not For You?"

I just feel there is zero excitement or surprise when I listen to Alt 104.5 and it's just a lazy shuffle of the same songs, day in and day out.
 
andygradel said:
Interesting thread, especially the posts about WRFF.

I think the challenge with WRFF is that younger listeners are spending more time consuming music on Spotify and other non-radio mediums. My oldest daughter is 13, loves a lot of alt bands, but would never turn on a radio and immediately goes to her phone. (Yes, that saddens me...)

I bet 104.5 could probably carve out a niche for themselves if they leaned a bit more "classic" alternative and targeted listeners in their 30s and 40s with a core library of tracks from the late 80's, 90's and early 00's mixed with a handful of currents. I know they're already playing Green Day, Nirvana, Pearl Jam, Oasis, etc. regularly, but I can't tell you the last time I heard them dig deeper than the biggest hits from any of them.

Looking at the last day, here's what we got from those artists:

Pearl Jam: Even Flow

Nirvana: Come As You Are, All Apologies (album), Lithium, Heart-Shaped Box, Lithium, Come As You Are, Smells Like Teen Spirit, Lithium (yes... 3x in 24 hours)

Oasis: Champagne Supernova, Wonderwall, Wonderwall (yes, 2x at 9:19am and 4:34pm)

Green Day: American Idiot, Good Riddance, Boulevard..., Holiday, Boulevard..., 21 Guns, Basket Case, Good Riddance, Wake Me Up..., Holiday, Brain Stew, American Idiot, Boulevard... (10:45pm and 3:03am, 10:08am)

Killers: Mr Brightside, Mr Brightside, When You Were Young, Somebody Told Me, When You Were Young, Somebody Told Me,

Weezer: Buddy Holly, Africa, Say It Aint So, Island In The Sun, Buddy Holly, Say It Aint So, Buddy Holly

So, I completely understand the need to recycle songs in overnights, but the singe on some of these tracks. "Lithium" 3x in a day? "Boulevard of Broken Dreams" 3x in a day? Yes, only one track from Pearl Jam, a band who the format should easily have 6-8 core songs in rotation from and another 5-6 low rotations/deeper cuts.

Plus, if they worked in some of the 80s/90s alt bands like The Cure, REM, Beck, Social Distortion, Stone Temple Pilots, Beastie Boys, Garbage, Matthew Sweet, Rancid, etc. plus some more one-hit wonders like "Sell Out" by Reel Big Fish, "6 Underground" from Sneaker Pimps, etc.

And, for a core band like Nirvana, imagine hearing "Lounge Act" or the album version of "About A Girl" now and then. For Pearl Jam, how about the occasional "Why Go," "Once" or "Not For You?"

I just feel there is zero excitement or surprise when I listen to Alt 104.5 and it's just a lazy shuffle of the same songs, day in and day out.
Click to expand...
I feel like Alt (the format) is at a breaking point. Yes, it was the darling format in the 90s and into the 2000s, the core demo still wanted to hear those 90s tracks. But nowadays, the younger end of the demo wasn't even alive in the 90s (or was so young, they weren't listening to music yet). To them, 90s songs is "classic rock" and not something THEY want to hear on their Alternative station (when they ARE listening to radio and not to Spotify/Pandora etc. like you said).

Do Alt stations lean harder into the new stuff to try to win younger listeners and forget most of the "classic rock" portion of their library, or do they lean into the older demos, become a "classic alternative" type station that may dabble in newer Alt that fits the sound/tests really well with the upper end of the demos? Because right now, it doesn't seem like Alternative stations can really straddle the fence where they are much longer.

(It would help if some better new Alternative product was being released, but that's a whole different opinion for a different time)
 
Wow. WMGK is cleaning WOGL’s clock. If anyone has noticed, WMGK is starting to play some pop 80’s. I have noticed the Go Go’s, Rick Astarte. I have also noticed a lot more 80’s glam and less 90s.
I think just a couple of years ago, WOGL was tripling BEN’s ratings.
WMMR is also a beast. Beasley is doing really well in Philly.
 
If nothing else, it’s interesting how despite changing names and “identity,” the certain linguistic traits and very specific focus areas make it easy to identify someone. Just one of those things about human nature I find so fascinating.
 
yes32 said:
It reminds me of 610 AM in san fran, it was a major commercial station for decides but it was sold to Family radio.
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No, it was traded for an FM. 610 and a bunch of cash went to Family in exchange for Family's FM station.
 
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