November PPM's

[ZantennaG1]

Here's a wild card. What about audacy buying 100.3 and put KYW on it and audacy shut down or sell 103.9. I think it would be a win for KYW to reach the whole Delaware valley on 100.3 than what they have right now on 103.9. image of 100.3 signal below.

If it's making money, why on earth would you flip it? If it ain't broke, don't fix it. Rule number one and two.

image of 103.9 signal below.

True. Anything can happen in radio though.

I see this thread has kind of devolved into talking about KYW's FM signal again. From a money perspective, 103.9 gets the job done, but it sounds like several listeners are dealing with static on 103.9 for numerous reasons which ironically turns them back to 1060. Here's that original thread for context: https://www.radiodiscussions.com/threads/kyw-no-longer-says-1060-only-103-9.735243/

 

[Miguelito]

I've banned him again.

FYI: Still says "Active member" with his posts.

 

[atthestars]

However, if you look back to previous years, it's a seasonal drop for the station that typically rebounds in the spring.

SOMEWHAT yes, but it typically aligns with B101 going Christmas, which hadn't happened yet during the ratings period.

 

[frankberry]

FYI: Still says "Active member" with his posts.

I have deleted his account.

 

[Miguelito]

Some demo stuff I found interesting...

• In 25-54: BEN-FM jumped from 8th to 4th. WHYY had a huge spike in October but gave all of it back in November, landing in 5th.
• In 18-34: B101.1 took back pole position. Next month, I suppose they'll be in North Pole position. (Thank you, thank you. I'm here all week. Tip your waiters!) More interestingly, WMGK--tenth place in October--casually advanced to 2nd! October's #1, WXTU, is now tied for fourth with Q102 and WHYY. (My head spins at the notion that the same number of people are listening to WHYY as are listening to Q102.)

 

[atthestars]

One peculiarity about the November PPMs.....

How did WHYY-HD2 cume 500 people when the signal doesn't exist?

 

[AbrahamJSimpson]

Magic 🪄

 

[ZantennaG1]

I'm surprised that WHYY, a main level public radio station IN Philly, wouldn't have the full line up of HDs 1-3, as is implied by @atthestars

 

[JH_Radio]

WMMR has heritage. Why confuse people and do anything with the frequency at all? (yes, including moving it.)

John

 

[JH_Radio]

I've thought about WPHT and "real Oldies", but that's going from one format that leans older to another that leans older. then again people listening to AM probably lean older too. So if they ever did consider that, the question then becomes, which would gain more billing?
Anyone know how they did when they were Oldies 1210? Maybe that will give us an idea.
John

 

[AbrahamJSimpson]

How many years ago was that? Seems like a comparison of ever-less value considering all that has changed in the ensuing decades.

 

[Miguelito]

I mean, I have to assume that it's always cheaper to run a music station than a talk station. Eliminating the salaries for a staff of local talkers and/or the contracts for national shows should certainly create savings. But does anyone think putting any genre of music on AM would work in 2022?! I'd just as soon turn off the transmitter.

EDIT: One caveat is that we're talking about a major market with PPM measurement.

 

[TheBigA]

But does anyone think putting any genre of music on AM would work in 2022?! I'd just as soon turn off the transmitter.

This just happened not far away recently:

Oldies Returns To AM Dial In Allentown-Bethlehem Market.

Hits of the 60s and 70s from the Beatles, the Bee Gees, the Four Seasons the Grass Roots and Elvis Presley are back on the AM dial in the Allentown-Bethlehem,

www.insideradio.com

 

[davideduardo]

This just happened not far away recently:

And that is a market that gets very little transactional agency business and a lot of local direct buys. Stations with lots of older demo audience tend to do OK in such markets as local accounts are mostly retail and services, and they do want older consumers. And the clients themselves tend to be older and "like" the format.

 

[CassChopper96]

Ben Fm is all over the place with their music. First they are playing Blinding Lights by the weekend. Then they are playing Bad to the bone by George Throgood

 

[davideduardo]

I mean, I have to assume that it's always cheaper to run a music station than a talk station. Eliminating the salaries for a staff of local talkers and/or the contracts for national shows should certainly create savings.

On the other hand, a music station pays full ASCAP, BMI and SESAC fees which can be as much as salaries in a big market station. Plus there are costs for scheduling software and other things.

in other words, it is not as simple as pictured here.

 

[AbrahamJSimpson]

Ben Fm is all over the place with their music. First they are playing Blinding Lights by the weekend. Then they are playing Bad to the bone by George Throgood

And? Variety is the gimmick.

 

[MikeyD]

Ben Fm is all over the place with their music. First they are playing Blinding Lights by the weekend. Then they are playing Bad to the bone by George Throgood

that's called "playing whatever we want"

 

[AbrahamJSimpson]

What was the cliche about adult hits--a mile wide and an inch deep, or something like that? That's not a complaint--I like the way those things work out.

 

[RoddyFreeman]

To the poster who stated buying 100.3 and placing KYW on it and selling 103.9, I would suggest if that happened it would be nice if the owners of WMMR would buy it shut it down then have the green light to move 93.3 to the antenna farm with most of the other FM signals and finally get them out of center city where they have been for ages....

Is there a reason that WMMR would want to move to the Roxborough farm? Do you mean they could increase their height if 103.9 was gone?