Maybe they started listening to La Caliente 104.5? I’m pretty sure Emilio El Guey took some listeners with him. Not a lot but at least a few.
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November ratings are here
- Thread starter Mediafrog+
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Maybe they started listening to La Caliente 104.5? I’m pretty sure Emilio El Guey took some listeners with him. Not a lot but at least a few.
While the total listening to all the rated Spanish language FMs (none of the translators is subscribed and none have the minimum 0.1 rating to appear in the subscriber data) is still about 10% below the level pre-Coronavirus, that is actually a bit less of a loss in terms of percentage than the total market AQH persons level. So, overall, the Spanish language stations are doing well.
The total share of market listening by all included Spanish language FMs is also quite consistent, varying within a range of perhaps +/- 0.5 total share points over the last 8 months in the target of all Spanish language FMs which is 18-49.
Any variations of individual stations is due to changes in preferences. Some go up, some go down and some stay the same. There is not usually a direct relationship with one single station vs. another, as the average PPM listener uses 6 stations each week and often the sharing is quite varied.
Your information is incorrect "none of the translators is subscribed and none have the minimum 0.1 rating to appear in the subscriber data" . Nielson won't show any numbers for full power or Transalators unless you pay and subscribe. Everyone in the market got informed about the changes 3 months ago.
Not saying that would make any difference with the exception of 104.5 fm.
Not saying that would make any difference with the exception of 104.5 fm.
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It may have moved over to streaming services, such as Spotify.
That station does not show in the ratings that subscribers receive, meaning it got less than a 0.1 rating.
As mentioned, the total Hspanic audience size has not changed. Some stations have gone up a bit, some down, some the same. The average metered listener uses 6 different stations each week, so even slight changes in usage of each by individual PPM participants can change the rank of individual stations.
You can't tell that by looking at "share" which is what the public release gives. You have to look at the actual rating or the AQH persons data only subscribers get.
Share: percentage of radio listeners
Rating: percentage of all persons, listening or not.
That is what I just said, and it went into effect in July, 2019, not "3 months ago".
1) A non-subscribed station is never shown in the public release data.
2) A non-subscribed station does not show in the paid subscriber data unless it has a rating (not share) of 0.1 or more. At present, a 0.1 rating equals about a 1.2 to 1.3 share. Since numbers are rounded to the tenths, a station would have to have at least a 0.7 share to get a 0.1 rating.
Subscribers get the data for unsubscribed stations as long as they meet the minimum given in 2) above.
i never ever imagined i would agree with you @mrtejano
Except that this is very very unlikely. The total persons using radio (called "PUR") among Spanish language FMs did not change in the last book (November) and has not changed significantly ("Significant" meaning "outside the calculable and known margin of error") over the last 6 months.
Any change downwards with one or more of the listed Spanish language FMs has been accompanied by equal total increases among others. If the aggregate of AQH listeners of all listed Hispanic stations has not changed, then, the translator has not "taken" audience from any of the major players.
Even if 104.5 fm had a 2 share we will never know. They don't pay for Nielsen.
Wrong.
If they had a 2 share they would have a rating far in excess of the minimum for non-subscribing stations to appear in the reports that subscribers get.
Unlike the public 6+ or 12+ share releases, subscribed stations and groups get the full report including non-subscribed stations as long as they have a rating of 0.1 or more.
They don't show in the subscriber report because they do not meet the 0.1 rating threshold.
What if they they don't have a PPM encoder?
All licensed stations, including translators, are given encoders.
That would be incorrect David. I remember a year ago checking with I-hope that at that moment was running on 104.5 and they had no encoder so I looked into all the centros translators and not one single station had a encoder . So i checked in deeper and could name at least 10 more stations in Houston Most AM stations with translators and none have a PPM encoder or were ever given one. I can also verify some stations, I am involved with in Dallas, San Antonio also have never been given a PPM encoder. Some of these station would show up at least with the minimum but have no way of doing that with no PPM ENCODER.
If they were translating a station as they claim to be, rather than originating programming, the originating station would show up in PPM, as all HD subcarriers have PPM encoders. However, since the Centro xlators are all illegally originating programming, they have no way to show up in ratings.
I should have said "all were offered encoders" if licensed to the MSA. If they do not install or maintain them, that is a different matter.
In some cases, stations have been sent encoders and they don't install them.
Each station should have gotten a notice from Arbitron when the PPM began testing over 15 years ago, and those that did not encode for the test were offered PPM encoders when the Houston book went "live". And they notifiy stations regularly as well as sending information to the registered address of each licensee.
This is, of course, "you can lead a horse to watter but you can't make him drink". Nielsen and the industry want all stations encoded, as that shows higher PUR making radio seem more important as a mass appeall ad buy.
The minimum for an unsubscribed station to show in the subscriber books is a rating of 0.1, which is about a 1.4 share.
This information is out of date.
For the last 5+ years at least, Nielsen has not been interested in universal encoding.
If you turn on a new HD2 or HD3 channel, Nielsen now requires a rather substantial payment for the encoding hardware.
This is a significant departure from the early days of PPM encoding, when Arbitron wanted everything encoded, and actively worked to make sure the hardware was in place.
Of course they don't encode. Why would we expect this joke of an operation to do so? These translators are awfully managed and programmed.
BamaTX Joke? You're way too kind calling that a joke. This type of "Apostles" are you usually Inside inside Jail Cells. Run a name search and you will see what I'm talking about
you guys would be the definition of Haters. Awfully managed and programmed? please explain how so.. Cause i would bet you are not the target and probably cant speak the language. I actually enjoy cheering for the underdog and compared to what Houston has to offer some of these smaller operations have good talents and actually keep it local.
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