• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

November Ratings (Xmas Effect)

T

tbolt909

Banned
The November Ratings show that WBLK and WYRK remain #1 & #2 well ahead of the pack. The two All Xmas Muzak stations (STAR and Breeze) actually show a ratings decline. Both are down about half a share, despite going all Xmas for the entire month of November. "Are There No Prisons?" said Mr. Scrooge.

WECK slips from a 3.7 to a 3.6, but is actually beating the combined ratings of 3 Entercom stations -- ALT Buffalo (1.3) , WWWS (1.6), KB (0.6). WECK is also beating Breeze(3.0). Still not the long promised 5 share, but Oldies is clearly a viable format in "greying" Buffalo.

Cumulus stations again are not listed. Looks like Cumulus may have permanently left the Nielsen Game. No money to pay for ratings when your company is circling the drain...
 
This is the November monthly according to the graph in Radio-Online, with specific notation Nov 2019 Nielsen Audio Quarterly Report (Updated: 12-06-19) so this would be Sept-Oct-Nov.

In defense of Cumulus, don't be so rash as to write them off. They'll more than likely invest in the Oct-Nov-Dec report.

Would it be a surprise to anyone who's familiar with these reports if Persons 25-54 tells a different story? Women 25-54 may show gains for Star and Breeze when the Oct-Nov-Dec are posted in January.

And now... let the opinions, accusations and rebuttals fly.
 
Rob Piotrowski said:
Really? The company that just cut most of its investment in live and local talent at its market #2 station? Don't make me laugh.
Click to expand...

They cut that investment because all that expense got them less than 1 share (in fact .06). Why spend money on talent if it only gets you the same ratings as an all-syndicated station (KEIB) in the same market? When you make these comparisons, it really helps if you add the specifics.
 
tbolt909 said:
The November Ratings show that WBLK and WYRK remain #1 & #2 well ahead of the pack. The two All Xmas Muzak stations (STAR and Breeze) actually show a ratings decline. Both are down about half a share, despite going all Xmas for the entire month of November. "Are There No Prisons?" said Mr. Scrooge.

WECK slips from a 3.7 to a 3.6, but is actually beating the combined ratings of 3 Entercom stations -- ALT Buffalo (1.3) , WWWS (1.6), KB (0.6). WECK is also beating Breeze(3.0). Still not the long promised 5 share, but Oldies is clearly a viable format in "greying" Buffalo.

Cumulus stations again are not listed. Looks like Cumulus may have permanently left the Nielsen Game. No money to pay for ratings when your company is circling the drain...
Click to expand...

Weck is also beating WBUF, and top three in our demo. Weck is the 9th rated station in the market tied with the edge. Not bad for 1kw. Weck also had a cume of 71600 per week. Up from 31000 when I bought it. Wait til fm number 3 comes. Congrats to our programming team. Weck .5 away from STAR 12 plus. We are now an entity to be dealt with, however, I have some great tricks up my sleeve still to come. Tbolt
, you get your info from all access. I get my info from Neilson. You don’t know what I know, like our roger Christian morning show beat the breeze morning show. Pretty pathetic.
 
tbolt909 said:
The November Ratings show that WBLK and WYRK remain #1 & #2 well ahead of the pack. The two All Xmas Muzak stations (STAR and Breeze) actually show a ratings decline. Both are down about half a share, despite going all Xmas for the entire month of November. "Are There No Prisons?" said Mr. Scrooge.

WECK slips from a 3.7 to a 3.6, but is actually beating the combined ratings of 3 Entercom stations -- ALT Buffalo (1.3) , WWWS (1.6), KB (0.6). WECK is also beating Breeze(3.0). Still not the long promised 5 share, but Oldies is clearly a viable format in "greying" Buffalo.

Cumulus stations again are not listed. Looks like Cumulus may have permanently left the Nielsen Game. No money to pay for ratings when your company is circling the drain...
Click to expand...

One last thing you know nothing bout tbolt. These numbers survey period ended November 6 There was no Christmas music yet. Get your facts correct.
 
Oh ya, WECK beat WBFO AND WNED. Two stations with more money than the Catholic Church
 
new year - new fear

Eric Vee chiming in, Eric venator on Facebook
Applying transparency to my thoughts:

I, my opinion, says Buddy keeps showing the world
or at least erie county that WECK works....
It might start to work for other stations.
WHTT can still getaway with a 50s,60s hit..
and parley that into "due to an overwhelming
fictitious response" sock hop Saturday's is
coming to the air... and drop a dig the music of AM radio
on a ONE CLEAR F.M. signal !!

same with Jack of all songs, playing what we want
is ACTUALLY what everyone wants...
and, in Jack fashion, add the Buffalo doesn't know
it yet, and debut 60s at 6am/pm. the music 'this town'
loves without paying the "sirius" rake hikes of ×M radio

let's not the breeze and the wind of change...
tweek enough and strategically place music
together that blends a WECK song with something in the
96.1 playlist.... before you know it - 4 you are....
heck the 5.0 u deserve is now being split another three ways.

throw in 107.7 - no where to but down, they could flip to
carbon copy the WECK playlist... and avoid jabs so the
transition from WECK to the new lounge at the cat's meow
music hall on 107.7 is quite and steady.

but, here is the kicker,
when buddy was in sales, every effort is motivated by the almighty dollar... like krusty krab says, if u got money, I got sumpin to sell. I talked to buddy at the Niagara county fair and was going to launch a dance station online... he asked why ?
no money. now he seems more passionate about the excitement of radio- and that's awesome, good 4 u buddy!!!!

if buffalo stations don't care about numbers,
except the ones with a dollar sign in front of them,
then... nothing changes. but....
be careful saying how incredible this format lands ratings.
 
Rob Piotrowski said:
Really? The company that just cut most of its investment in live and local talent at its market #2 station? Don't make me laugh.
Click to expand...

They did the right thing on an AM station.

That should say it all.

But there is more. It's an AM station that degraded its coverage about a year ago so they could sell the transmitter land for about $100 million.

it's an AM station with a signal that covers the most diverse ethnic areas of LA.... where there are probably more Korean, Vietnames, Chinese, Farsi, Armenian and Spanish speakers under the signal than English speakers. And it really only covers well about half of the population... the half that is unlikely to listen to an AM station, and even less with a format that appeals mostly to older non-Hispanic white folks.

They will make a little money now clearing the WWO syndicated shows, as there is no market to sell another AM in LA now. They already sold their FM, but it's unlikely they will get a good price for the AM so it can, in the meantime, help WWO in a major market.

In other words, a very intelligent move.
 
Buddy Shula said:
Cumulus subscribes to certain periods
Click to expand...

In most CDM markets, they don't buy the continuous measurement, just the 3-book Spring and Fall averages.
 
tbolt909 said:
Cumulus stations again are not listed. Looks like Cumulus may have permanently left the Nielsen Game. No money to pay for ratings when your company is circling the drain...
Click to expand...

As I mentioned to Buddy, in what I believe to be all the CDM markets they operate in, Cumulus does not buy all 12 monthly books. They buy the 3-book average report for Spring and Fall.

So they get 2 books, while other subscribers get 12.

And as Buddy stated, the survey period was over before Santa came to town. The November book is mostly in October.
 
Buddy Shula said:
One last thing you know nothing bout tbolt. These numbers survey period ended November 6 There was no Christmas music yet. Get your facts correct.
Click to expand...

If the survey ended November 6th, then it's really not a "November" report. Nielsen calls it a November report, so that is a misleading title. These monthly reports are 3 month cycles, so theoretically it should be Sep-Oct-Nov. That also is not accurate, if November is not fully counted.

Buddy can take the question to his Nielsen rep and get his refund on the "Five Share Guarantee"...
 
DavidEduardo said:


As I mentioned to Buddy, in what I believe to be all the CDM markets they operate in, Cumulus does not buy all 12 monthly books. They buy the 3-book average report for Spring and Fall.

So they get 2 books, while other subscribers get 12.

And as Buddy stated, the survey period was over before Santa came to town. The November book is mostly in October.
Click to expand...

Since the new Nielsen system was just implemented this past Summer, it appears that even "subscribers" are confused. You stated previously that the new system meant you either bought everything or nothing. Subscribers cannot "cherry pick" certain months. Cumulus is being allowed to do this if what you say is true.

There are no more Quarterly reports. Just 12 monthly reports comprising the prior 3 month cycle. Again, the November Report is a misleading title if it doesn't include the entire month...
 
tbolt909 said:
If the survey ended November 6th, then it's really not a "November" report. Nielsen calls it a November report, so that is a misleading title. These monthly reports are 3 month cycles, so theoretically it should be Sep-Oct-Nov. That also is not accurate, if November is not fully counted.
Click to expand...
It's the way the survey period falls in diary markets. Oct-Nov-Dec will reveal the impact of All Christmas music, which is why in an earlier post here I surmised Cumulus will be all-in when Oct-Nov-Dec rolls out in January. (Dave Eduardo in subsequent posts supported that contention.) Diary markets (Buffalo-Niagara Falls) are in a rating hiatus at this time according to Nielsen's website; PPM Markets are now in Christmas Period Rating mode and Winter rating period for PPM and diary markets will begin Thursday, January 2, 2020.
 
How long is the Ratings Hiatus for diary markets during December? A lengthy break sort of defeats the purpose of programming Xmas Music and hoping for a ratings boost. It also raises the question - Why would Cumulus buy the December report if half the month is on hiatus and not being monitored? That month would be valueless...
 
tbolt909 said:
How long is the Ratings Hiatus for diary markets during December? A lengthy break sort of defeats the purpose of programming Xmas Music and hoping for a ratings boost. It also raises the question - Why would Cumulus buy the December report if half the month is on hiatus and not being monitored? That month would be valueless...
Click to expand...

Boy you are really dumb. Do you know facts about anything? There is no ratings period now. It ended dec 4 and starts again Jan 2. You really should scrape up some pennies to have a long distance call with Neilson. THE CHRISTMAS EFFECT is the title of your post. These rating have nothing to do with that. I don’t know the cumulus dun and broadstreets. I know they subscribe. I don’t know when. I subscribe every single month. So if you want to facts, talk to me. And speaking of 5 share, we will get a 6 with the addition of 100.1. We already have a five share, YOU just do not see the unweighted numbers. I can also bring up a few past posts where you said that the breeze would be a big threat to WECK. wrong again. You don’t even know when ratings periods are or what weeks they consist of. You are so clueless, and it is such a waste of time to even spar with you when I have a top 9 Buffalo radio station to run. With 1kw. Why don’t you first become educated on broadcasting and then hop on this board. It’s like having a conversation with a 5 year old. And to reply to your observation, yes, the month of dec is meaningless as far as ratings.
 
For Eric....no one will go oldies, and if they did, it would flop. There is more to the success of weck than just the music. Public companies think radio is dead, let alone an oldies format. Their saving grace is selling digital to advertisers. Classic hits is the new oldies format. 104..1 would never delve into the genre weck plays. Totally different age group. They would look at it as going backwards. KB did it ten years back. It was a flop. WECK has plenty of reasons that oldies format is working. I knew it would all along. Three frequencies, soon to be 4 with our biggest one yet , don’t hurt. Neither does Alexa or app . But most importantly is the team I invest in. Good luck trying to find a station that will invest in the entire team. Weck does. With WECKS new fm geographic coverage next year, I could easily go country, or local buffalo news talk. But I won’t. I believe in what we are doing now. However, when I get a stand-alone FM, I think you know what will happen.
 
Since Buddy is so much smarter, he should know that "Unweighted" numbers are worthless. If the entire month of December in Buffalo is not rated, then Nielsen only needs 11 books not 12 for diary markets. Maybe David can elaborate. PPM markets don't take a whole month off...
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom