The ratings are out for the Hartford stations who still are courageous enough to post ratings. They are as follows: WRCH-FM is still #1 at 10.2, while WWYZ is a very close second at 10.1. WTIC FM is at 8.8, WZMX is fourth at 6.9, and WKSS rounds out the top five at 6.4. WTIC AM is sixth at 6.2. WPOP is last at 0.3. (Isn't WPOP a Clear Channel station, and if it is, isn't WUCS also one,and they don't register). I think that in earlier books, WPOP, as an ESPN affiliate use to register at least a 1.5? (Time for a format change!!!!!). WHCN comes in at 4.7 and WCCC at 2.4. I also noticed that WFCR registers at a rather healthy 0.8 and WNPR does a very respectable 4.8. In the cume part, WRCH is also #1 at 443,000 per hour (I presume that this will go up for Christmas),and WKSS is second at 389,000 per hour. I wish the other stations would also report to get a better picture of the Hartford market. (Yes, that's you Buckley and Gois).
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November ratings
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You wonder why Buckley, with DRC-FM basically kissing off the undesirable 55+ demographic by going nearly exclusively '70s/'80s, wouldn't pay Arbitron just so it could show advertisers that old folks are no longer listening. Without concrete numbers, how do they convince the agencies that 102.9 is reaching a money demo?
I don't know either, but I do know that both Buckley and Gois used to have their stations included in the monthly ratings books and never heard that money was a factor one way or the other. The current ratings books are a pale comparison of the books in the past. Maybe Buckley and Gois don't like their ratings?? And on the subject of missing stations, isn't WUCS a Clear Channel station, as is WPOP,whose ratings have gone down the toilet since losing ESPN.
Agencies subscribe to the numbers themselves. You only need to buy the numbers if you intend to sell them local direct, or use them for in-house programming purposes.
The 6+ numbers for non-subscribing stations only disappeared earlier this year due to a change in Arbitron's policy regarding what they release to the press for free. Not seeing the numbers has nothing to do with a subscription change for those stations this year. Many dont really NEED the numbers. Would you rather Buckley spent 10's of thousands a year on Arbitron numbers, or spent that money on programming?
I know where I'd spend my money if I were them, and I sure wouldn't be cutting a check to Arbitron.
The 6+ numbers for non-subscribing stations only disappeared earlier this year due to a change in Arbitron's policy regarding what they release to the press for free. Not seeing the numbers has nothing to do with a subscription change for those stations this year. Many dont really NEED the numbers. Would you rather Buckley spent 10's of thousands a year on Arbitron numbers, or spent that money on programming?
I know where I'd spend my money if I were them, and I sure wouldn't be cutting a check to Arbitron.
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