• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Now 92.3 Attacks Z-100 (Liner Audio)

DToTheJ

DToTheJ

I've isolated the clever spot that makes fun of the "hot rocking, flame throwing" Z-100...

Click here to listen.

And to be fair, Z-100 didn't exactly have the field "to themselves for thirty years" as referenced in the opening montage... more like about 24, not counting their mid-90's alternative phase.

Still, it's good to see a good old radio smackdown in Market No. 1!
 
"What sucks...Getting mugged...getting stabbed...and Z100". This in infantile. AMP Radio is also mentioning KIIS in Los Angeles but not at this low level. Stupid. I like the imaging on AMP much better than NOW. AMP imaging is always quick and clean as the stations are otherwise almost identical even using "the Hit Music Channel" positioning statement which Clear Channel uses in many markets.
 
Even though I love Z-100 I actually like the what sucks liner. Very reminiscent of The Power Pig in Tampa, back when it launched and constantly berated then-rival Q-105.
 
Might as well add Hit 106 to the what sucks liner, I am sure as hell NOT connected to Jersey's Hit Music Connection.
 
listened to Z all afternoon, sounded as spectacular as ever...
glad that K Rock is mentioning them, which is the same as advertising for them, whether they k-now it or k-not!
 
I love CHR wars. In Philly, Wired 96.5 used to attack Q102, and Q102 responded (one of Q's promotions: free cell phones, because being wired sucks). Z100 will eventually attack 92.3 Now in the summer. They will not attack 92.3 in the next few weeks, that would be giving them free advertising.
 
Lame. What's the point of bringing up Z100 slogans from 20+ years ago? And what are they going to sell themselves on once this 10,000 song gimmick is done? Oh wait, this is from the same company behind the station that routinely slams Lite for what they played years ago, while promising "Fresh" music like Hootie & The Blowfish.

Of course, this is no worse than "the place where (stale, overplayed) rock lives". It's one generic, redundant station replacing another.
 
competition always attacks the leader.

think mcdonalds and burger king.
pepsi and coke.
subway and all other fast food chains.

the leader never calls out the underdog. they maintain. the underdog always goes after the leader, and calls them out in the process.

this makes perfect sense to me.
 
lalumia said:
listened to Z all afternoon, sounded as spectacular as ever...
glad that K Rock is mentioning them, which is the same as advertising for them, whether they k-now it or k-not!
Click to expand...

Yes because NO one in New York who listens to radio has EVER heard of Z-100. Thank goodness they're getting free "advertising." Sorry, but that's utter nonsense and totally old school radio mentality.
 
johnboy said:
competition always attacks the leader.

think mcdonalds and burger king.
pepsi and coke.
subway and all other fast food chains.

the leader never calls out the underdog. they maintain. the underdog always goes after the leader, and calls them out in the process.

this makes perfect sense to me.
Click to expand...

Actually, 20 years ago, Z-100 made going after the underdog a classic and highly popular benchmark.
 
I have to agree. I can understand why they would attack Z100, but why do so with their slogan from 23 to 25 years ago? "Hot Rockin' Flame Throwin" They haven't said that since 1984 or possibly maybe as late as 1985.

A CHR station is supposed to be designed to attract a young audience. Primarily Teens through Mid 20's - Perhaps into the mid to late 30's. Assuming someone was 13 in 1985, they would be 37 at the current time. This station isn't designed to attract a 35+ crowd who might actually remember the old Z100 slogan. So for the target audience this effort is wasted.

Why didn't they make fun of Z100's current slogan or positioner. Didn't they listen to their competitor before taking the format-change plunge? As the old proverb states, keep your friends close, keep your enemies closer.
 
The big difference between this situation and WFLZ's attacks on Q-105 in Tampa was that Q-105 was becoming a little "fat and lazy" and with no serious competition thought it could broaden their demo's without alienating their core listeners. WFLZ proved them wrong & Q105 soon flipped to Country. Z-100 has been on target for years, the music, the jocks, imaging, promotions all 1st rate.

With the economy being a major problem these two CHR's will need to be more creative being competitive
in 2009.
 
One of the liners was attacking Z100 for being "from the t-t-t-t-top of the Empire State Building", and all the "little people down below" are their listeners. 92.3 is also from the top of the ESB, so that doesn't make sense. I bet Z100 is having a good laugh. Why attack the other station based on where their transmitter site is?
The Empire State Building is the best place to have a transmitter in New York City. If anything, an attack against Pulse 87 on "That Big Blue Building" would make more sense. Now 92.3 makes the average listener think that the Z100 studio is on the top of the Empire State Building.
 
I remember one of the K-Rock DJ's in the mid-late 90s (maybe it was Booker?) making fun of the "top of the Empire State Building" line, pointing out that they actually broadcast from NJ.

But yes, this is a prime example of how NOT to go after the competition.
 
Bet they'll next make fun of Z100 broadcasting from NJ.

"Z100. Your hits are beamed in from Newark, New Jersey (I know it's from Jersey City, but Newark is their city of license and is the 2nd worst city in NJ), the armpit of the nation. Too cheap to be in Manhattan."
 
I have to agree with all. I am 35 and grew up in NYC listening to Scott Shannon bring to life Z-100 to its "worst to first", as he calls it. I had to laugh at the "flip" montage playing elvis duran during his early career, hot rockin' Z, playing 80's songs and old Z+ jingles, which are still available on Jams website. It almost sounds like Scott Shannon had a hand in this, and I would bet money he put that montage together for them. But anyways, they are going after a younger audience 18-34. What 18-25 y/o is going to even know what all these references mean? I was 10 when Z-100 became Z-100.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom