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Now ESPN in Chico Flips to Top 40?

I'm looking forward to hearing this one. Things are finally getting interesting in the Chico market.
 
101.7 Kiss FM

I will miss The Giants in FM.  Oh well.  I listened to 101.7 KISS FM for about 15 minutes and it seemed to be Hot AC format, very similar to the 24/7/365 Dial-Global Hot AC format feed on 107.5/107.9.  107.5 languished as a Hot AC Jukebox (song, song, ID, song, commercial) for a couple years, but the Dial-Global feed is actually pretty good.  Yes, of course, it's not local, but live (voice-tracked?) professionals in every daypart, including weekends, is a good thing. Not sure whether 101.7 Kiss FM will get the live and local treatment, at least in AM Drive. As ESPN 101.7, there were the occasional local sportsbits, and of course, the 2010 World Champion Giants games.

Website still cites ESPN.  (http://www.espn1017.com/)
 
It's a cloned station from Peak Broadcasting out of from Boise, ID. The word is its locally programmed, but consulted from Boise. All the air talent is piped in from the Boise cluster too, with currently no local talent as of yet. There have been rumblings back and forth about a local jock to give it an advantage over 107.5, but budgets being what they are that doesn't seem likely to happen in the immediate future. The station while using a CHR moniker is most definitely Hot AC, it's a little more current than 107.5, but not current enough to be considered a true CHR station.
 
Hot AC From Boise.

Ah, that explains a couple of the Idaho remarks in the DJ profiles on the website. A couple bios mention Bidwell Park and a few other random Chico landmarks. I listened a couple times on Monday for about an hour total. No DJ voices. Just the standard auto-pilot jukebox, though today they added mentions of the new website.

I found myself clicking back to 107.5. Their signal seems stronger and more "vibrant" that 101.7, which sounded somewhat muffled, as if the treble was turned down. Playlists seem pretty interchangeable.
 
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