KML-224 said:
Let them work on their crappy westward signal first!
When I first read this posting, I thought, "yeah... ri-i-i-i-ght; yet another person who doesn't understand and probably never will," but on further reflection, I realized that, from a purely technical standpoint, something COULD be done but it would be PROHIBITIVELY expensive and could never be justified economically.
As a practical matter, WRKO CAN'T improve its daytime signal to the west. But the daytime signal is not the problem. Improving the nighttime signal could be accomplished by moving the night site to the WAMG/WBIX(N) site in Ashland. This would be a triplex, which would be hellishly complicated and expensive to pull off. My guess is at least $7 million! The technical problems would be formidable. OTOH, Entercom spent more than four times $7 million to buy 97.7.
The consequences of moving the WRKO night site would be elimination of night coverage of NH and Cape Cod and a very substantial (~4:1) reduction in night signal strength in Boston proper.
Although WRKO could move its day site to the WEEI site in Needham, there would be several problems with such a move. Eliminating prohibited overlap with third-adjacent WSRO 650 would result in a day pattern that was very restrictive to the west, defeating the entire purpose of the move. WSRO, as a Class D AM, would not need to be protected at night, however.
Keeping WRKO's day site in Burlington destroys the already remote possibility of making any economic sense of the project. The Burlington site is in the center of an area that has become prime commercial real estate. Selling it off might bring Entercom a lot of money but probably could not because it sits atop the wells that provide the Burlington water supply, so the possibility of developing the land seems nil. There are covenants on the land that prevent development of any sort.
So why would Entercom spend $7 million or more on this folly? For about the same price, Entercom could probably purchase WCRN--especially if you consider that the company could then sell off WVEI for maybe $300k, and thus slightly defray the cost of buying WCRN.