I'm in a market in the Mission that always plays KOIT. (I'm not a regular KOIT listener) And the KOIT deejay says "with so many stations changing their music, isn't it nice to know you can count on KOIT?" I don't know how long they've been using that tag, but... what stations are "changing their music"? And would your typical KOIT listener even be aware of such a thing? I mean, it's not like we've been awash in format-changes of late.
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Now, I know liners aren't always truthful, but...
- Thread starter RadioJunkieMike
- Start date
Just look at KOIT's motto - "Light Rock, Less Talk." That may have been true when they started using the slogan (probably more than 20 years ago), but I doubt it's true now with most stations restricting DJ talk, and the heavy use of voice-tracking. Of course, they don't explain less talk compared to...what? Maybe they mean compared to dinner conversation in the average household.
Same with that "when other stations are changing their music..." liner. They've probably been using that since their competition was KABL-FM, KYUU, and K-101.
That's the secret of a good slogan - make it catchy, but keep it vague.
Same with that "when other stations are changing their music..." liner. They've probably been using that since their competition was KABL-FM, KYUU, and K-101.
That's the secret of a good slogan - make it catchy, but keep it vague.
SFStatic said:
If a song is high testing it is a hit.
On a station targeting 30+, there are very few currents that are hits.
Actually, David, some of the songs tested in auditorium tests were never released by the record companies as hits, but became popular as album or CD cuts in both AC and what has become the Classic Hits format. They were never "hits" in the sense of being released as singles and weren't pushed by the record companies, but tested well enough years later to be played as former "hits" in Classic Hits or AC Gold formats.
SFStatic said:
You make a good point. That definition of "hit" is a record industry concept. To most programmers, a hit is any song listeners want to hear today.
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