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now latin radio,96.3,97.9,93.1 playing all english artist music....now?really?
LLL said:
Funny, since the La Nueva's mentioned either don't play Tigres or play very, very little.
LLL said:
Most of those "La Nueva" brands are owned by Univision. The "La Nueva" brands owned by SBS can go pop, urban, etc. One La Nueva brand is an urban format from PR. http://tunein.com/radio/La-Nueva-94-947-s27980/
DavidEduardo said:
Funny, because the Las Vegas station features Tigres on their wallpaper when you go to the website. What does that say?
When Los Tigres make their annual stop in each city, you can bet those "La Nueva" stations will be the presenting sponsor and airplay will increase.
(well, they are playing Vegas but not sure if they are still boycotting Phoenix. They were boycotting Phoenix in the past)
LLL said:
It means that the people doing the website in Miami are not in contact often enough with the station, and don't look at the playlists or the format. Otherwise, they would have Larry Hernández there instead of Tigres.
Similarly, the same graphics folks did things for the Recuerdo format like putting graphics of Maná and, even, Gloria Trevi.
You can bet that, for legal reasons, those stations don't "present" any concert that they do not own (like H20 in Dallas this Summer) and there are "...or you will be fired" dictates about increasing airplay due to a time buy.
If they go to Phoenix, the time buy will more likely be on Recuerdo and not KHOT; same happens in LA.
d21ofnj said:
Correcto. I noticed that as well. In fact,when I saw that Reggaeton 94.7 switched to "La Nueva" the branding just didn't seem right.SBS test markets Puerto Rico stations for new formats and branding.Amor is now La Nueva and 92.3 in Miami is now "Zeta" modeled after Zeta 93 in San Juan. It looks like SBS plans to use more the La Nueva brand in other markets.
La Nueva sounds like a Regional Mexican brand to me. It doesn't sound too different from "La Que Buena" to the ear. Univision has 5 stations with the La Que Buena brand as oppose to 3 with La Nueva all in Regional Mexican formatting.
DavidEduardo said:
Univision radio always sponsors shows they don't promote. They did Vicente at Nassau Coliseum and IZOD Center ran about 3,000 spots and promotional mentions leading up to the two dates. The formula was to play a Vicente song and follow it up with mention of the two dates. Lots of ticket giveaways.
It's impossible to think of Regional Mexican without thinking Los Tigres. Vicente too. Regardless of how much play they are getting at the moment.
Morpheux said:
No they don't. Puerto Rico is so different from any mainland market that any comparison is invalid.
Puerto Rico is a large market where 118 of 120 stations are in Spanish. A Spanish language station is a general market station, not a station serving a subset of a subset as all are on the mainland.
Reggaetón 9-4 is now La Nueva. A name change, not a format change.
Zeta 93 in San Juan dates back to December of 1978, well before SBS even thought about owning it. The format in Miami is simply a version of the salsa format used at WXDJ and WRTO in the past, not the deep, nostalgic, Puerto Rican salsa format.
Where? They are entrenched with La Raza in CA, La Ley in Chicago. So the only markets left are New York and Miami. They only used the name in PR to put some distance between the "reggaetón" name so that the format can evolve as all CHR type formats tend to do.
LLL said:
No, they don't. They may do a contest as part of a concert that advertises with a station, but they do not "sponsor" the concert.
In other words, they sold a schedule to the show promoter. No different than selling a schedule to a movie opening.
Ticket give-aways as part of a merchandising component to a time buy are as old as radio, nearly. Movie tickets, show tickets, county fair tickets. It's written into the contract and logged.
Particularly since the Providence rock show with pyrotechnics show that resulted in fatalities and joint station liability, broadcasters have been very sensitive to giving any indication of being associated with shows over which they have no control. Most companies sternly prohibit the old "WXYZ presents..." type of language as this has been construed to be legally dangerous.
LLL said:
That's like saying that it is hard to think of CHR without thinking of The Beatles and the Rolling Stones. The fact is that artists move out of one format and into another. In today's version of regional Mexican in most markets, Vicente and Los Tigres are either not a part of the regional format or a small part of it.
That's not true. Mega 97.9's format when it first debuted was test marketed in San Juan. So was the all Reggaeton format (even though it was Univision who took the lead on this concept).
The format is mainly Spanish CHR. The only difference being that La Nueva 93.1 plays more Latin pop and less Reggaetón/Urbano.
Indeed.But do you actually think it's pure coincidence that Clasica 92's new new Salsa/Tropical format is named Zeta as well? Could it have something to do with the rise of the native Puerto Rican population in Miami and Dade county? Sounds like it to me. Not just the same name but the same logo as well with the Red,White and Blue and One lone star.
Morpheux said:
"Test marketing" means using a single, specific market to prove the value of a concept, whether a product, a service or a marketing campaign, prior to rolling the concept out broadly.
There is no station in PR like Mega.
SBS did not have any stations in PR until late 1999; the WSKQ format has been a straight-line progression going all the way back to when it was on 620 AM. So Mega was not test marketed in PR as it's format goes back to well before SBS had a presence on the Island.
The all reggaetón format was developed at Pichín Román's WVOZ AM in San Juan years before SBS converted one of its networks to the format. SBS did not "test market" anything as they never did the format anywhere else (KXOL - Latino being a hip-hop station with some reggaetón, not a reggaetón station).
And both continue to be some kind of direct descendant of what they always were, just with a different name. Pop in the 90's was very AC pop today is rhythmic. Hurban in the early part of the decade was very hard core, today it is very pop and pop influenced. Reggaetón 9-4 move towards the more pop feeling direction, and 93.1 just picked up the tempo... no big change with either beyond the change in tastes in music.
Note that one flag is red and blue, the other blue and red. One is a stylistic adaptation of the Puerto Rican flag, the other is an adaptation of the Cuban flag. Each flag is the same "design" but with color reversals. If anything, the Miami station is targeted at Cuban heritage residents, not boricuas.
In today's slimmed down radio, the use of already-owned names is very common, since it avoids complicated copyright issues (a name used by a web station deemed in interstate commerce can prevent its use anywhere in the US). Then adapting a current logo instead of paying for the whole creative process is simply sound money management.
Since most Puerto Ricans in Puerto Rico don't listen to salsa stations, and those who do are predominantly over 35 or 40, trying to appeal to that group in Miami with such a format is not shrewd targeting, particularly when considering that the PR population is a smaller component of the market.
As I said, the current Z format in Miami is simply a rehash of the old Zol and WRTO formats... nothing new except the name.
M
MickeyD
Guest
DavidEduardo said:moreno said:why are latin radio playing ktu,z100 music now and not before? i mean, what in the world happened? it used to be just latin artist, music and now you could hear all kind of english speaking artist! ...it took them two decades to play english speaking artist! why now?
It's all about changing demographics. Since about 2007, immigration has dropped to about zero, and there has been, in many markets a decrease in Hispanic population due to reverse migration.
So, the importance of second generation listeners grows, and the importance of first generation decreases, in the critical 18-49 demographic which generates sales for Spanish language stations.
In the past, station operators knew that second generation listeners shared with the general market stations, but they generally did nothing to hold them longer. Now, with the first generation pool shrinking, appealing to second generation listeners is vastly more important and that means creating blends that attract both first and second listeners, thus the crossover material.
The younger generation peaks English too. There are cable TV channels like Mun2 that program this way and you don't really know you are listening to two languages.
MickeyD said:
"First Generation" is not the same as the younger generation; first generation Hispanics can be of any age as this is a quality that does not change.
"First Generation" is the term applied to those not born in the US who came from another country. The "second generation" consists of those who were born here and are thus born US citizens..
The prime listening group for Spanish language radio is among those who are first generation... who generally think in Spanish, even if they have learned some or even a good amount of English.
Second generation tend to use general market media more than Spanish language media, and some use no Spanish language media. New programming intended to appeal to second generation bilingual or English dominant Hispanics is intended to "recapture" that segment of the Hispanic audience that spends most time with general market offerings.
The design is ingenious on their part. I understand that Cubans are the majority in Miami but there has been an increase in the native Puerto Rican population in the last few years.
Puerto Ricans don't listen to Salsa? Right! And we no longer eat arroz con gandules either. :
Below is the press release from SBS regarding Zeta 92 where it mentions that the station is a replica of the format from Zeta 93.1 in San Juan but being market specific to Miami. Zeta 93.1 is # 3 in the market.Salsoul is # 4. I'll have to tell my family that we no longer listen to Salsa so they can get a nice chuckle.http://www.prnewswire.com/news-rele...2-zalsa-y-mas-in-south-florida-145847125.html
Morpheux said:
Wrong.
Zeta is 12th in 18-34, and most of its audience is over 45. Salsoul is a talk station, decorated with a few songs... it went to a talk format more than a decade ago.
Even on 12+, Zeta has around a 5 share, meaning that the other 95% of the population is not listening to salsa or listening to a station that may play one or two salsa songs every few hours.
A pause: today, the PD of Zeta, Pedro Arroyo, passed away. I had known him for 34 years and he was a defender of salsa, the artists and the tradition of salsa.
And we no longer eat arroz con gandules either. :
Is that on the menu at McDonald's yet?
If it is adapted to Miami, then it's not a réplica of Zeta. It's simply another salsa station, aimed at 40-something and above. There is, in my opinion, nothing equal to Zeta 93 and there never has been; it's a station that scored a 22.5 share three weeks after going on the air and which even showed up in the Winter, 1979 book in New York City. It was #1 in PR until 1985, when Salsoul dethroned it (and started a 22-year run at #1).
There is a history of the beginnings of Z-93 at http://www.davidgleason.com/1979-Z-93-Puerto-Rico.htm
As I said, that's 12+. Salsa is a very much older generation music today. In 18-34, La Nueva 94, KQ-105 and Mega have a a combined 35 shares, while Zeta has 3.
I presume you mean 95% of the radio listening audience and not the total population of those living on the island. The other 95% of the radio audience is not listening to only one genre when they listen to other stations. The formats range from Spanish Talk/CHR/Oldies/Rhythmic and even Tropical. Fact is,that Zeta is the third most listen to station only trailing Spanish Talk and Spanish CHR. When you tune in to other formats you are getting either Talk or CHR. The former is not a music format and the latter plays a variety of genres. Unlike Zeta which is primarily Salsa.
Salsa is an aged genre that appeals most to those 25-54. Reggaetón/Urbano as well as CHR is of most preference with the younger population.But to say that Puerto Ricans don't listen to Salsa would be an egregious statement.Although,It's not like days of the 70's and 80's where it was at it's peak.In fact,it looks like it's on it way out unless a new crop of artists emerge.
Yes,sad indeed. And his great efforts will be surely miss. The National "Zalsa" Day might become his greatest testament to the genre.
Morpheux said:
I mean that at any average moment, 6 AM - Midnight Monday to Sunday, 95% of the people listening to the radio in Puerto Rico are not listening to a pure salsa station.
Among those under 45, the percentage is even lower.
The remainder is listening to:
1. What many call "Top 40" which is generally pop-centric, and may include reggaetón, pop and AC in Spanish, English language pop and rhythmic, and, occasionally, a salsa song. Mega, KQ, X-100, Toca de To'.
2. AC. Stations like Fidelity, Radio Oro and Estereosaurio.
3. Reggaetón based formats like La Nueva and whatever Pichín is calling WVOZ-FM this year.
4. New talk stations, but that is among 45 and over almost entirely. WKAQ, NotiUno, etc.
5. Religious stations like Nueva Vida.
6. Personality Hot Talk stations like Salsoul and, much of the day, X-100 and Mega.
7. Specialty formats like Alfa Rock, SBS's Dominican-targeted incarnation of 96.5, and others FMs as well as the local stations in the various cities and pueblos of the Island.
Zeta is, as mentioned, 12th in 18-34, and my point is that salsa and salsa stations are not capturing the under-35 audience and the over-35 appeal is dwindling. When it was a mostly-music station, Salsoul alone got as high as a 15 share; Zeta then had, as now, about a 5... but there were over 20 total Salsa shares. Now there are barely 5 shares, and all old.
Radio Nueva Vida is close to tying Zeta... and that is contemporary Christian. Fidelity, which is AC, has tied or beaten Zeta in recent history. In other words, the market is fragmented. It's not like the March, '79 book when I got a 33.5 with Zeta... the format and its appeal have dwindled.
No, it appeals mostly to 45 and over.
I said that at any given moment, 5% of the radio audience was not listening to a salsa station. That means that most of the time, most of the people don't listen.
I recall hiring him when I was looking for someone to be the Zalzero Enmazcarado just as Z-93 went on the air. He arrived in a Volky which he barely fit into. He learned radio, learned programming and brought enormous passion for the music to La Zeta.
The world's greatest melting pot, NYC, assimilates? *gasp* I guess I'm the only one that doesn't find that shocking...
Do you really expect anything different, when you have basically all media and companies imaging themselves through NYC and sending that message world wide, wouldn't it be received first at the point of origin?
This is like people disturbed by interracial marriage, and girls in non-traditional rolls outside the home and wanting to play guy's sports. Since the late 70's we've been telling kids, EVERYONE'S EQUAL, you can be and do whatever you want. So when they actually do it, older generations have a cow. The world is changing folks - whether its the Americanizing (boxstore/fast foods) of the world, or equality of people and sexes... the tide has tipped, the new generations are living what what was preached!
Kids around the world, watch MTV and American music videos in English, their award shows are in English... in Asia, 2/3rds of children know English. I don't know why, you'd expect that influence to skip American kids... I know in my family... each generation speaks less foreign tongue in Canada/America... every other ethnic/national group of immigrants who came went through this adaptation... Polish, Russian, Italian, etc... why would we expect that change now not to happen with Spanish culture?
Do you really expect anything different, when you have basically all media and companies imaging themselves through NYC and sending that message world wide, wouldn't it be received first at the point of origin?
This is like people disturbed by interracial marriage, and girls in non-traditional rolls outside the home and wanting to play guy's sports. Since the late 70's we've been telling kids, EVERYONE'S EQUAL, you can be and do whatever you want. So when they actually do it, older generations have a cow. The world is changing folks - whether its the Americanizing (boxstore/fast foods) of the world, or equality of people and sexes... the tide has tipped, the new generations are living what what was preached!
Kids around the world, watch MTV and American music videos in English, their award shows are in English... in Asia, 2/3rds of children know English. I don't know why, you'd expect that influence to skip American kids... I know in my family... each generation speaks less foreign tongue in Canada/America... every other ethnic/national group of immigrants who came went through this adaptation... Polish, Russian, Italian, etc... why would we expect that change now not to happen with Spanish culture?
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