now latin radio,96.3,97.9,93.1 playing all english artist music....now?really?

[Morpheux]

The world's greatest melting pot, NYC, assimilates? *gasp* I guess I'm the only one that doesn't find that shocking...

Do you really expect anything different, when you have basically all media and companies imaging themselves through NYC and sending that message world wide, wouldn't it be received first at the point of origin?

This is like people disturbed by interracial marriage, and girls in non-traditional rolls outside the home and wanting to play guy's sports. Since the late 70's we've been telling kids, EVERYONE'S EQUAL, you can be and do whatever you want. So when they actually do it, older generations have a cow. The world is changing folks - whether its the Americanizing (boxstore/fast foods) of the world, or equality of people and sexes... the tide has tipped, the new generations are living what what was preached!

Kids around the world, watch MTV and American music videos in English, their award shows are in English... in Asia, 2/3rds of children know English. I don't know why, you'd expect that influence to skip American kids... I know in my family... each generation speaks less foreign tongue in Canada/America... every other ethnic/national group of immigrants who came went through this adaptation... Polish, Russian, Italian, etc... why would we expect that change now not to happen with Spanish culture?

One could be assimilated or acclimated. I go back 3 generations on one side of my family and five generations on my other side of the family that has lived in the US. I listen to both Spanish and English language radio. Take a look at the original 92 KTU back in the late 70's and early 80's. Their primary target audience were "Hispanics" and Italian -Americans.This is nothing new under the sun.

 

[davideduardo]

I always thought that the age group 25-54 was the most desirable to advertisers?

It has always been 18-49 for Hispanic buys. And in general market, that is becoming a more important demo. On TV, the key demo has been 18-49 for decades.

 

[MC]

Re: now Latin radio,96.3,97.9,93.1 playing all english artist music....now?really?

more and more Mexican restaurants seem to sell burgers now

 

[davideduardo]

Re: now Latin radio,96.3,97.9,93.1 playing all english artist music....now?really?

more and more Mexican restaurants seem to sell burgers now

And some of the best Chinese and Japanese restaurants are in Lima, Perú, where a former president was named Fujimori.

Stereotyping in Latin America is just as dangerous as anywhere else in the world.

 

[Morpheux]

I always thought that the age group 25-54 was the most desirable to advertisers?

It has always been 18-49 for Hispanic buys. And in general market, that is becoming a more important demo. On TV, the key demo has been 18-49 for decades.

Zeta is now # 2 according to the winter diary. Only a .7 share behind WKAQ Talk.

 

[davideduardo]

Zeta is now # 2 according to the winter diary. Only a .7 share behind WKAQ Talk.

No, WZNT is #2, without combining the networks. The Zeta network is #4 in 12+. In 18-34, Zeta is 10th.

And, in cume, about 7 out of every 8 people in Puerto Rico don't listen to Zeta even once a week.

 

[oldies76]

Re: now Latin radio,96.3,97.9,93.1 playing all english artist music....now?really?

And some of the best Chinese and Japanese restaurants are in Lima, Perú, where a former president was named Fujimori.

You are 110% correct! And some of the best food period is located in Peru!! Lomo Saltado, Ceviche...etc...

BTW, some of those great Chinese & Japanese restaurants are located on Calle Capon, near downtown Lima!

 

[Morpheux]

Zeta is now # 2 according to the winter diary. Only a .7 share behind WKAQ Talk.

No, WZNT is #2, without combining the networks. The Zeta network is #4 in 12+. In 18-34, Zeta is 10th.

And, in cume, about 7 out of every 8 people in Puerto Rico don't listen to Zeta even once a week.

LoL,you must have some unresolved issues with SBS. WZNT ZETA 93.1 is the second most listen to station in Puerto Rico and # 1 most listen to music station.....period.

 

[davideduardo]

LoL,you must have some unresolved issues with SBS. WZNT ZETA 93.1 is the second most listen to station in Puerto Rico and # 1 most listen to music station.....period.

The listings of ratings seen by the general public show only individual stations. The fact is that no individual station covers the "Puerto Rico" market, so all the major stations have networks.

Generally, the major FM operations like Salsoul, Fidelity, Estereotempo, Mega, Zeta and Nueva Vida, etc. have two or three FMs, one each in the West, South and San Juan metro. AM's will have three to four stations in their network.

Advertisers don't and sometimes can't buy commercials on individual network stations. Agencies use the Arbitron provided "combo" feature to show the networks, including non-duplicated cume.

Because the diary does not faithfully show which network station is being listened to, most of the attributions to an individual station are by ascription. That means that Arbitron assigns a diary entry that says "Zeta" to one of the three Zeta stations via a computer algorithm based on "better available signal" which was the result of my encountering errors and inconsistencies that caused the reissue of two Arbitron books; I worked with them over a two year period to obtain industry recognized coverage maps for the signal determinations.

My point is that there is no way of knowing really which station in a network is the most listened to. We do have a reasonable estimate of the size of the total network audience, which is why I am telling you that the Zeta network... in a market where no single station can cover the entire market... is ranked as I cited.

My interest in Zeta stems from the fact that I created and founded Z-93 and that a person I hired 33 years ago maintained it among the top stations on the island, even as salsa was fading among younger listeners. For a view of the earliest Z-93 ratings, including its debut at 22.5 and later 33.5 share books, see....

http://www.davidgleason.com/1979-Z-93-Puerto-Rico.htm

 

[Barry]

The former Latino 96.3 in Los Angeles has changed to a format that will be playing more music in English than Spanish. It is now called LA96.3. Starting Monday, their new morning personality will be DJ Laz, formerly with Power 96, a rhythmic station in Miami that broadcasts in English.
Latino 96.3 is an SBS station. SBS of course owns WSKQ and WPAT FM in New York.
Perhaps this is an indication that one of those two Spanish stations may eventually shift towards more English, if Latino 96.3 succeeds. Perhaps this would be an appropriate format in particular for WPAT FM.

LA96.3 Site (with streaming audio): http://la963fm.com/

 

[davideduardo]

The former Latino 96.3 in Los Angeles has changed to a format that will be playing more music in English than Spanish.

During the years that KXOL has been "Latino" it has been a blend of English and Spanish music, with Spanglish or English announcing. At times they played more music in English than in Spanish, and at other times not as much.

It is now called LA96.3.

That's "L.A." as in the usual way of referring to the city... elle-lay. Not "La" as in the Spanish for "the."

Perhaps this is an indication that one of those two Spanish stations may eventually shift towards more English, if Latino 96.3 succeeds. Perhaps this would be an appropriate format in particular for WPAT FM.

That has already been discussed in a press conference ten days ago.

http://www.youtube.com/watch?v=ygT1_fu-7Qk&feature=youtube_gdata_player

 

[Barry]

I watched the video of the press conference with DJ Laz referenced by David in his post above.
It did not mention whether there may be any changes in New York. But DJ Laz made it clear he hopes he will be heard in other markets, in addition to LA.
He has a terrific personality, and could be a good addition to New York radio.

 

[Barry]

WPAT-FM slid to 1.5 in the latest overall ratings. This may be an indication that its new hotter Spanish/AC sound is not working.
Perhaps this makes it even more likely that the new format of sister SBS station LA96.3 with the majority of songs in English, and personalities who speak mostly in English will find its way to WPAT FM, along with the DJ Laz show. That may appeal more to the many second/third generation Hispanic people in the area.