All or nothing only alternative?
Are all-music or all-talk the only alternatives if the performance legislation becomes law? How about some alternatives? Don't want to go all talk? How about:
Going talk in overnights: From 11 pm to 5 am weekdays, slightly different hours weekends. Plug in a couple of syndicated shows to keep from paying performance royalties during the little listenend-to late night hours. Find the new Larry King to do an all-night talk show for this century.
Full services stations: Except in some smaller markets, the assumption has been made that information programming needs to be surrounded by other forms of talk, usually political. How about a station that has a good amount of local and world news, traffic reports, weather, sports, business/consumer news. Form a partnership with a local TV station that doesn't have sister radio stations. Air the audio portions of their news broadcasts. That would reduce the amount of music played on the station. Think full-service ACs or MOR stations, updated for 2010 and beyond. And many of these stations would utilize the all-night talk show mentioned above.
Some lifestyle talk shows that fit with the music format. An evening sports talk show on an FM rocker (if the all-sports stations in the market are all on AM). Maybe entertainment or advice shows on a soft rock station.
More sports play by play on FM, with accompanying sports talk shows ... without the station going all talk or sports.
Give the morning shows being laid off around the nation a place on your station ... in more dayparts than just mornings. Hire hosts to do FM morning shows in middays, afternoons and evenings. There are lots available.
New Jersey 101.5: Talk weekdays, music on the weekends.
Who says the only alternative music FMs would have is the current political talk? Let's show some creativity out there, radio.
All of the above suggestions might also work in a world in which more and more people are plugging their iPods into their cars. How do you compete with that? Give them something they can't get on their Ipod.
It's not the elimination of music on FM. It's providing creative content around it.