Now Playing on K-Earth - Classic Rock! (Well, sorta...)

[Thomps2525]

Yes. KNX's traffic reports use a much more irritating background sound than that used on KFI's traffic reports.

 

[michael hagerty]

Yes. KNX's traffic reports use a much more irritating background sound than that used on KFI's traffic reports.

So, KFI wins anyway. Why do you care if KNX is running a cooking show?

 

[Thomps2525]

I don't mind the cooking show. What I mind is that a station with a cooking show describes itself as "all news"---the same way KFWB described itself while broadcasting ball games and computer programs!

 

[michael hagerty]

I don't mind the cooking show. What I mind is that a station with a cooking show describes itself as "all news"---the same way KFWB described itself while broadcasting ball games and computer programs!

Okay, so that means you've had a problem with KNX (Denny Bracken, Mike Roy, Mystery Theater) for.....45 years.

 

[hm insulators]

And David has the details...looks like stations retain most of the audience during those breaks.

Rush hour yes, but depending on the freeway too. Let's ask you this: If you wanted to hear your favorites from the radio during your commute, would you sit through 8 continuous minutes of spots? 2-4 minutes probably, but eight? Seems long.

Hell, I won't even sit through 2-4 minutes of advertising! The instant the first commercial comes on, I reach for the car radio and change the station. This is why I rarely listen to the radio at home: I just don't want to be bouncing up and down like a jumping jack to go to the stereo every few minutes to find another station! When I listen to music at home, it's on vinyl. No commercials on my turntable! ;D

 

[hm insulators]

Is just playing music and running ten-minute commercial blocks enough to fulfill a station's requirement to "broadcast in the public interest"?

The answer depends on who you ask.

Listeners: I came to this station for music and I hate the interruptions.

FCC: The listeners don't know what they want, so we will make stations do what we know is best for them.

The FCC attitude is what got us the Public Affairs ("PA") requirements which made stations run programs nobody listened to.

Such as 30-minute infomercials on the glory of high colonics! ;D

 

[TheRover]

And David has the details...looks like stations retain most of the audience during those breaks.

The people that are compliant with sitting through the barrage of ads, over and over again, in a 1 hour commute.....

Well, those are just the type of people that the advertisers are targeting.... and those people won't settle for anything less than the "routine" hits that they hear all the time anyway.

We'll call their audience a 'routine' audience.

They don't have 'life'... they have a 'routine'. And these are the folks the advertisers pay to reach. ;D

 

[michael hagerty]

And David has the details...looks like stations retain most of the audience during those breaks.

The people that are compliant with sitting through the barrage of ads, over and over again, in a 1 hour commute.....

Well, those are just the type of people that the advertisers are targeting.... and those people won't settle for anything less than the "routine" hits that they hear all the time anyway.

We'll call their audience a 'routine' audience.

They don't have 'life'... they have a 'routine'. And these are the folks the advertisers pay to reach. ;D

And that's where the bucks are...Coca-Cola, not Stewart's Lime Soda. Nissan, not Aston Martin.

The folks in the routines are the ones making enough money to buy stuff but not so much that they're no longer buying mainstream.