Straight Outta Spo-Kompton....
> > ....Courtesy of KMJY/Newport. The former Classic Hits
> outlet
> > is now KQQB under GM Dave Donahue and OM Mark Shands.
> >
>
> File this one under "shocker of the century."
>
> All kidding aside, the flip happened a few weeks ago and has
> garnered very little interest. The former KMJY with its
> booster now provides a decent signal in the city limits but
> go up the valley and points east - fughetaboutit.
>
> I'm curious what rabbit the former KMJY has up its sleeve to
> be a "player." Its at such a disadvantage already vs KEZE
> (signal, street perception etc). I'd love to see KQQB's
> business model and what their expectations are in the book.
>
>
> The real loser in this is Newport and communities to the
> north. Having lost an AM station (700 KXLX) and now the
> former KMJY to the metropoli of Spokane. 104.5's only
> connection to its city of license is now its legal ID.
> Peripheral signals of a market trying to 'become' stations
> in that chosen market is nothing new. The potentual revenue
> is very appealing.
>
> KQQB throwing 87kw across the sparsely populated
> northeastern corner of the state might just be a huge waste
> of transmitter power. I'm pretty sure its new format is not
> a hot ticket in points north. KMJY's format was pretty safe,
> KQQB in a very white bread area with a format that plays in
> big cities better - time will tell.
>
> Early bets on this one - it won't last. They got beat by
> Morgan Murphy and just cannot compete with KEZE.
It's on South Central.
In spite of the loss to Newport (who's only LOCAL radio outlet now is KUBS - a high school station) I think it's kind of poetic justice that the same coverage area that is still home to a lot of old neo-Nazis now gets blasted with an 87,000 watt hip-hop cap in it's butt.
First the compound goes, now this. Ain't karma a bitch.....
>
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