Now that John Sebastian is gone from the Wolf...

[Mr1derful]

What kind of changes can we look forward to? Anyone? Anyone?

 

[NealH]

What kind of changes can we look forward to? Anyone? Anyone?

Personality? At least a little...please? By niche-casting the station he beat KSCS in 18-34 and 25-54 but KILLED the station's mass appeal. The last 10 months posed a perfect opportunity for The Twister and KSCS to jump on a weakened Wolf but both failed miserably to capitalize on it.

 

[Coronaextra]

First it is "Texas Country!" It needs to be "Texas Country" and they should be playing Texas Country. I almost had a car wreck when I was in Dallas and heard the Wolf playing "I Can Only Imagine." WTF?

Get rid of that cheesy ass Wolf howl and bring back the old one. Let the DJ's have fun and personalities again. My two cents.

 

[uppendowndadial]

But that would require Atlanta to be out of the decision making process. Noone would live by "The World According To Lew"

 

[little1]

By niche-casting the station he beat KSCS in 18-34 and 25-54 but KILLED the station's mass appeal.

Good point. After all, what possible reason would a station have for wanting to beat their competitor in the 2 most desireable demographic breakouts?

Oh that's right, to pay salaries they have to make money.

So were back to that age old question, would you rather have a station that has "mass appeal" or one that is sellable.

Personally, I'd rather work for the sellable station. because I've seen plenty of stations that don't get great ratings but make plenty of money stick around.

And I've seen a lot of stations that have good ratings, but lousy billing disappear...

 

[NealH]

By niche-casting the station he beat KSCS in 18-34 and 25-54 but KILLED the station's mass appeal.

Good point. After all, what possible reason would a station have for wanting to beat their competitor in the 2 most desireable demographic breakouts?

Oh that's right, to pay salaries they have to make money.

So were back to that age old question, would you rather have a station that has "mass appeal" or one that is sellable.

Personally, I'd rather work for the sellable station. because I've seen plenty of stations that don't get great ratings but make plenty of money stick around.

And I've seen a lot of stations that have good ratings, but lousy billing disappear...

If you're running Top 5 12+ consistently in this market you're not going anywhere. It IS possible to hit the target demos AND be mass appeal. In a market with a population as diverse as D/FW Brian Phillips and Paul Williams managed to do it for several years.

Apparently some have forgotten that The Wolf at one time proudly wore the badge of being "a top 40 station that plays country music."

I'll admit that before John Cook left the station was adrift and had lost its focus and was suffering in the ratings but what Sebastian did was amputation at the knee to get rid of an ingrown toenail.

 

[critic319]

First it is "Texas Country!"  It needs to be "Texas Country" and they should be playing Texas Country.  I almost had a car wreck when I was in Dallas and heard the Wolf playing "I Can Only Imagine."  WTF?

Get rid of that cheesy ass Wolf howl and bring back the old one.  Let the DJ's have fun and personalities again.  My two cents.

AMEN!! As recently as 2005, the Wolf was great. It's been somewhat depressing watching a great radio station become the kind of country outlet that you can find nearly anywhere.

 

[txchipk]

By niche-casting the station he beat KSCS in 18-34 and 25-54 but KILLED the station's mass appeal.

Good point. After all, what possible reason would a station have for wanting to beat their competitor in the 2 most desireable demographic breakouts?

Oh that's right, to pay salaries they have to make money.

So were back to that age old question, would you rather have a station that has "mass appeal" or one that is sellable.

Or both...wasn't KPLX the overall (not just country) market revenue leader and 25-54 champ several years ago? It may be beating KSCS, but it is clearly off what it used to be. The fact that the music and DJs were altered to make the station sound generic and devoid of any passion or soul has a lot to do why it is off.

That going away note was something to claim it beat 8 competitors. KSCS is its only competitor with a full-market signal. KTYS reaches a majority, but not all the market. The rest of the "competitors" are fringe signals that reach less than 1/3rd of the population within any sort of strong signal contour. KTFW 92.1's performance is far more impressive -- 1/3rd KPLX's numbers on a signal that reaches less than 1/4th of the population KPLX can.

 

[LibertyNT]

By niche-casting the station he beat KSCS in 18-34 and 25-54 but KILLED the station's mass appeal.

Good point. After all, what possible reason would a station have for wanting to beat their competitor in the 2 most desireable demographic breakouts?

Oh that's right, to pay salaries they have to make money.

So were back to that age old question, would you rather have a station that has "mass appeal" or one that is sellable.

Or both...wasn't KPLX the overall (not just country) market revenue leader and 25-54 champ several years ago? It may be beating KSCS, but it is clearly off what it used to be. The fact that the music and DJs were altered to make the station sound generic and devoid of any passion or soul has a lot to do why it is off.

That going away note was something to claim it beat 8 competitors. KSCS is its only competitor with a full-market signal. KTYS reaches a majority, but not all the market. The rest of the "competitors" are fringe signals that reach less than 1/3rd of the population within any sort of strong signal contour. KTFW 92.1's performance is far more impressive -- 1/3rd KPLX's numbers on a signal that reaches less than 1/4th of the population KPLX can.

What about KYHI 95.3?
I dont think u can get it in dallas its a Rim shot Really. Mainly Just covers Collin,Denton, And Greyson counties and whatever County Gainsville is in. and What About KXEZ?
Kinda a Dumb thing to name a Station "The Possum" But plays pretty good country music....
And dont forget our Sleeping Giant KFXR 1190.
I think almost all these [if they had better signals excluding KFXR] Could blow both of these away. Especially KFXR with one of the Largest Playlists in Texas.

 

[Coronaextra]

Heard both Texas Country and the old Wolf howl today. I couldn't help but smile. Now bring back some of the Texas Country.

 

[MikeShannon914]

And dont forget our Sleeping Giant KFXR 1190.

But we all know better than to get attached to 1190. That station's just one signature-on-the-dotted-line away from flipping to Cambodian Disco or Ethiopian Grunge...or worse yet, to Spanish (making, what, 38 Hispanic stations in the market now?)

 

[Trainguy1970]

What about KYHI 95.3?
I dont think u can get it in dallas its a Rim shot Really. Mainly Just covers Collin,Denton, And

I believe the calls are KHYI

 

[LibertyNT]

What about KYHI 95.3?
I dont think u can get it in dallas its a Rim shot Really. Mainly Just covers Collin,Denton, And

I believe the calls are KHYI

Oops...

And dont forget our Sleeping Giant KFXR 1190.

But we all know better than to get attached to 1190. That station's just one signature-on-the-dotted-line away from flipping to Cambodian Disco or Ethiopian Grunge...or worse yet, to Spanish (making, what, 38 Hispanic stations in the market now?)

And oh God not a 50KW LA Preciosa....
Hmm
KFXR Dallas-Fortworth en La Preciosa!

 

[uppendowndadial]

from AllAccess:
JAN JEFFRIES has been on site this past week, tweaking the programming

Doing what Atlanta tells him is more like it.

 

[little1]

from AllAccess:
JAN JEFFRIES has been on site this past week, tweaking the programming

Doing what Atlanta tells him is more like it.

So the dude from Atlanta is on site doing what Atlanta tells him to do? Isn't he like their corporate VP or programming or something? Who do you think is telling him what to tweak? Lew Dickey himself?

 

[Unclekooks]

KHYI has 50k watts out of Gunter (Greyson Co) it covers most of the metroplex as well as S Oklahoma (pretty good coverage) KXEZ is 6k watts out of Blue Ridge (Collin Co) covers primarily Collin Co only,,either way both stream on the internet for those out of coverage!

 

[uppendowndadial]

So the dude from Atlanta is on site doing what Atlanta tells him to do? Isn't he like their corporate VP or programming or something? Who do you think is telling him what to tweak? Lew Dickey himself?

from my experience, yes

 

[little1]

So the dude from Atlanta is on site doing what Atlanta tells him to do? Isn't he like their corporate VP or programming or something? Who do you think is telling him what to tweak? Lew Dickey himself?

from my experience, yes

And my expereince is that the corporate CEO doesn't know diddly about programming anymore, if he ever did. I doubt Lew Dickey would be able to tell anyone ideas on how to improve the Wolf- he doesn't know enough about the music, the market, the jocks, the competition, etc...

I googled teh name when it came up last week. He's Cume-less's corp VP of programming (or something close to that)...With sebastin gone he's probably here checking on how the station sounds, what Benet is doing with it, etc.

I HIGHLY doubt he's putting Lew Dickeys favorite tunes into high rotation for him...