> > Is 97.5 still calling themselves "K-Lake?"
>
> Yes.
>
> > Any real sign
> > that they're targeting Collin yet?
>
> Yes, - every other break. They also MUST be on the new
> stick, because they are very strong compared to just a
> couple of weeks ago. I've listened enough to rule out skip.
> Local announcers, CC spots and commercials. More than a
> bit rough around the edges - I found myself thinking more
> than once "I could do better".
>
> Format - a lot like "Sunny" from what I can tell.
> Listenable AC with some real clunky sappy ballads thrown in.
> I don't know if the "women" focus is why they do that.
> They are also adopting KLTY's "family safe" catch phrases.
> Although I doubt there is a teen out there that would like
> KLAK.
>
> > Is traffic local?
>
> yes - they give only CC traffic info. Quite nice, actually,
> not to have all that stuff from 50 miles away in Ft. Worth
> mixed in. It makes for short, informative traffic. Of
> course this morning - they talked about a wreck at George
> Bush and Plano Parkway. I don't think the two ever
> intersect. "Local" doesn't mean "correct".
>
They sound a lot like Sunny? Are you listening to the same station that I am?
Yes, they share some of the same music, but KLAK is more "hot ac." Sunny didn't play new stuff. As far as presentation goes, Sunny at least had a couple major market jocks, slick promos, and the best signal in DFW. KLAK is basically a Sherman station that can now be heard by a few more people, but the bottom line is what the numbers say. A listener might punch in KLAK in Collin County for a few minutes, but then they're going back to KVIL, MIX, and Oasis. And those stations will end up in the diaries. KLAK will definitely SHOW UP in the ratings, but they will most certainly not be any kind of a threat or factor to the big-signal AC stations.