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Now that Mold School 94.5 is on the air...
- Thread starter bucwhyl
- Start date
Wishing them the best, hope they do find a spot for Skip Murphy and Company!
I can only think of a couple of stations that have been successful with this approach - WALR Atlanta (which recently updated the "old school" playlist and WRBO Memphis. I will be interested to see how this plays out.
I can only think of a couple of stations that have been successful with this approach - WALR Atlanta (which recently updated the "old school" playlist and WRBO Memphis. I will be interested to see how this plays out.
1 more thought, if Skip Murphy and Company are given a shift perhaps it would be middays. Sort of like the late morning show they currently do over the internet?
What KSOC played 10 hours before the flip sounded really good I got a clip of it on my Tune In app. Neitherless Radio One is starting to realize what works in DC and Houston doesnt work in every market. Like someone mention in a early post its the people they hire to program their stations that run them into the ground. Im sure as time goes by the playlist will be more expanded. It wont hurt them to play a few 90's songs. Its more to the 90's than Waterfalls and This Is How We Do It
The playlist they are starting with is deeper in gold than most urban ACs though it is mostly 70s/80s - Prince - Work It, Evelyn King - Betcha She Don't Love You, it should be interesting to see whether this is still the playlist in a few weeks.
M
MikeShannon914
Guest
As long as there are national PDs calling all the shots, there won't be a successful R&B station in DFW. Black audiences enjoy (and used to EXPECT) that commitment to community, and you can't do that with voicetracking and homogenized playlists. And live and local jocks who TRULY have something interesting to talk about...well, those days are about over. K104 "gets" that, although it's not exclusively an R&B station.
It dawned on me yesterday that part of KVIL's magic in the 70s and 80s was that it was basically the jock having a continuing conversation, interrupted by music. Schell, Selden, Lynne Haley and a few others would bring up a subject or story, and keep the thread going between songs, take a call or two about it, etc. (RC, doing the morning program, had to keep more of a rapid-fire pace to make sure everyone was reeled in and not bored.) It was interesting, sometimes compelling, and always FUN! Being a jock was more of an artistic, creative process...MUCH more than liner cards and 6 seconds of mindless transitions.
Back to K-Sock (yeah, "K-Soul," like I don't know that after 9 years of listening,) why not sell it to Eberhart so he can bring KGAF-Gainesville back to 94.5? Mel Wheeler paid $1 million for it in 1980 to bring it into Denton...Steve could probably get it for the same price nowadays.
At least it can be heard clearly in Gainesville...and Durant...and Whitesboro...and Denton...and maybe even Flower Mound if the clouds are just right.
It dawned on me yesterday that part of KVIL's magic in the 70s and 80s was that it was basically the jock having a continuing conversation, interrupted by music. Schell, Selden, Lynne Haley and a few others would bring up a subject or story, and keep the thread going between songs, take a call or two about it, etc. (RC, doing the morning program, had to keep more of a rapid-fire pace to make sure everyone was reeled in and not bored.) It was interesting, sometimes compelling, and always FUN! Being a jock was more of an artistic, creative process...MUCH more than liner cards and 6 seconds of mindless transitions.
Back to K-Sock (yeah, "K-Soul," like I don't know that after 9 years of listening,) why not sell it to Eberhart so he can bring KGAF-Gainesville back to 94.5? Mel Wheeler paid $1 million for it in 1980 to bring it into Denton...Steve could probably get it for the same price nowadays.
At least it can be heard clearly in Gainesville...and Durant...and Whitesboro...and Denton...and maybe even Flower Mound if the clouds are just right.Black audiences still do EXPECT radio stations to be a part of the community. The reality is most Urban stations in most markets are NOT a part of the community. If a community station came into a market without one, I guarantee u they would get to the top & stay there.
Yeah, Radio One has Clear Channel dreams. Their community crap is just a marketing strategy. I've never really listened to K104 or KRNB, but just looking at their playlists & they suck.
Yeah, I was jammin to a couple of their songs the hour before the transition.
Yeah, Radio One has Clear Channel dreams. Their community crap is just a marketing strategy. I've never really listened to K104 or KRNB, but just looking at their playlists & they suck.
Yeah, I was jammin to a couple of their songs the hour before the transition.
TJMS will be back according to new station I.D.s, what about the rest of the on-air lineup? If it will just be a jukebox like before, the change is nothing more than a slight remodeling job. Personally, I do like the music.
Mac Black said:
That's a generalization, just as is the stereotype that all African Americans listen to Urban, except, perhaps, when they listen to Urban AC.
In LA, before a format shift due to age and not ethnicity, The Wave, KTWV, had about 25% of its audience coming from Black listeners. And that is in a market that is less than 8% African American.
KTWV was mostly a pure music play save some contesting (Hawaii trips were a regular feature) and artist appearance promotions.
I don't think the Black listeners to KTWV "wanted" community involvement from this station... they wanted music with a minimum of chatter and interruption as do people of all origins when it comes to many music formats.
A broad assumption that a certain group "wants" something, unless substantiated by conclusive actual behavior, is stereotyping of a dangerous kind.
Right now, there is a battle of words going on between the NAB and consultant Mark Ramsey. The NAB says, in essence, that nearly everyone "wants" a cellular phone with terrestrial radio built in. Ramsey did a study showing that among those with such phones, only a tiny percentage used the feature on a daily basis. Want vs. reality. The NAB shows the figure it "wants" to be true, while Ramsey shows the actual behavior when the "wish" comes true.
Reality often bites. Accept it.
Let me direct u to all the Arbitron Black Radio studies, Mr Research Man. I'm sure this example u have provided was pre-Urban in the market. If there is no Urban station in the market, they don't have that option. U can't reach the black audience without black radio. Proven fact.
I'm sure people also don't want all that 'chatter' between the songs, also known as liners. Yeah, set yourself up for that one huh? Music is an important element, but it's also NOT the ONLY element. I'm a strong believer in keep the chatter to a minimum, get to the point. People want to hear things that interest them, don't waste their time. It's also important to talk to your listeners & be interactive. A 2 minute conversation spread out over an hour works. When I'm speaking of 'community', I'm speaking of out in the community-off the air. Although, there is an element that transfers on air.
I listen to the radio on my phone everyday at the gym. People want to have that option of having a radio in their phone. But they have a radio in their car, boomboxes, streaming, clock radio, some ipods, etc. People listen to what's most convenient at that particular time. Most phones still don't have an fm radio on them & those that do usually require some special headphones that easily get lost.
Sometimes u have to rely on common sense. Research can only tell u so much & u have to know how to interpret it. There are no guarantees in life. The only thing constant in life is change.
This SuckS!!! We have done this format Jammin OLD SCHOOL in 2003 in DFW radio. It did not work then and will not work in 2011. I have a idea...GO to TRUE OLD SCHOOL MUSIC!!!! Like Old School Hip hop, old school dance music, old school smooth jazz and some old school R&B. (Like music from the 1980's to 2000's) That would be a OLD SCHOOL 94.5 HIT!!! Plus, add old and new school mix shows to the lineup. That be a GREAT RADIO STATION!!!! I think the PD needs to go back to the drawing board on this one!!! :-( I am sad for Skip and crew...still need more work on the music before ratings on back up to 3.5 or so.
Dan-The-MAN!!!
The North TEXAS RADIO MAN!!!
Dan-The-MAN!!!
The North TEXAS RADIO MAN!!!
Mac Black said:
The Arbitron studies are simply data crunches. Arbitron does not do perceptual research, they produce "report cards."
You (which, other than in texting, is a three-letter word) certainly don't know much in the way of background about Urban stations. I was referring to KTWV, The Wave, roughly over the period between 1995 and 2008 (when PPM changed the playing field). During that time LA consistently had Stevie (Heard of him?) Wonder's KJLH and that time included most of the peak years (and some not so peak years) of The Beat as well as many years of Power 106, which has been a Black and Hispanic with amazing overperformance against both groups.
You can reach it, but Urban and Urban AC deliver it most efficiently. But, to give an example of how you would miss a very large percentage of Blacks with only "Black radio" just look at New York. Historically, without WSKQ, you miss somewhere between a half-million and three-quarters of a million Blacks.
Again, you are stereotyping with the "Blacks only listen to Urban" statement.
I think most people would not label liners as "chatter." Imaging, maybe. Not chatter. Chatter is excessive jock talk...
In some formats. If this were true across the board, then Pandora would not have more listeners in 18-34 and 18-49 than the leading stations in each of the top 3 markets.
Again, in the wired world, "community" has different meanings. It definitely is not restricted to a few miles around a city any more.
Actually, as the reference I made cited, when people have a radio in their phone, only a small percentage actually use that feature. Is it a nice extension of radio? Sure. Is it the internet-killer? No.
And many have streaming, and many more will as more and more cars come with the feature. Ford is dropping CD players in favor of connectivity, for example.
I can't remember the last time I saw a boom box in a store.
Which, in any major market, does not add to a station rating.
Be sure to let Steve Jobs know that he was fibbing when he said "no radios in iPods."
I believe any headphone will serve the purpose, just as any power cord serves the purpose for clock radios.
Yet you engage in hackneyed stereotypes that have long ago been abandoned by listeners.
I think the music on the new 94.5 is quite a bit different than the music on Jammin Oldies KTXQ, it may be quite similar to some of the earlier incarnations of KSOC however, perhaps just a bit deeper in the Urban Gold list.
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