Now that Mold School 94.5 is on the air...

[Mac Black]

Let me direct u to all the Arbitron Black Radio studies, Mr Research Man.

The Arbitron studies are simply data crunches. Arbitron does not do perceptual research, they produce "report cards."

Oh, I get it Mr Research Man, u only listen to the research when it's convenient for u.

I'm sure this example u have provided was pre-Urban in the market.

You (which, other than in texting, is a three-letter word) certainly don't know much in the way of background about Urban stations. I was referring to KTWV, The Wave, roughly over the period between 1995 and 2008 (when PPM changed the playing field). During that time LA consistently had Stevie (Heard of him?) Wonder's KJLH and that time included most of the peak years (and some not so peak years) of The Beat as well as many years of Power 106, which has been a Black and Hispanic with amazing overperformance against both groups.

No, I'm not familiar with that station. According to wikipedia, the station was smooth jazz during that time, which clearly explains it. Radio One, specializing in Urban formats at one point had several jazz stations, our UAC here currently has a jazz show. Jazz is basically R&B without the lyrics.

If there is no Urban station in the market, they don't have that option. U can't reach the black audience without black radio. Proven fact.

You can reach it, but Urban and Urban AC deliver it most efficiently. But, to give an example of how you would miss a very large percentage of Blacks with only "Black radio" just look at New York. Historically, without WSKQ, you miss somewhere between a half-million and three-quarters of a million Blacks.

Just look at who it's owned by..Spanish Broadcasting System. It's an ethnic format. It's not technically 'urban', but it caters to an 'urban' audience. Not all blacks listen to Urban radio, but the majority of them do. FACT. WBLS, Kiss, Hot & Power would put those #'s to shame for black listeners.

I'm sure people also don't want all that 'chatter' between the songs, also known as liners. Yeah, set yourself up for that one huh?

I think most people would not label liners as "chatter." Imaging, maybe. Not chatter. Chatter is excessive jock talk...

When u have a choice of a station with or without imaging being beat into your head, u choose the one without.

It's also important to talk to your listeners & be interactive.

In some formats. If this were true across the board, then Pandora would not have more listeners in 18-34 and 18-49 than the leading stations in each of the top 3 markets.

In ALL formats. Who's on all these social networking sites? Who's attached to their phones? Who blew up all these communication devices? That would be the young folks. Sounds like they wanna talk to me. Everyone wants to feel like they're a part of something, especially young folk.

A 2 minute conversation spread out over an hour works. When I'm speaking of 'community', I'm speaking of out in the community-off the air. Although, there is an element that transfers on air.

Again, in the wired world, "community" has different meanings. It definitely is not restricted to a few miles around a city any more.

It is if you're radio station is serving that community or 'market'.

I listen to the radio on my phone everyday at the gym. People want to have that option of having a radio in their phone.

Actually, as the reference I made cited, when people have a radio in their phone, only a small percentage actually use that feature. Is it a nice extension of radio? Sure. Is it the internet-killer? No.

Yes, & I said people use whatever's convenient. Obviously the radio in the phone is less convenient than other sources.

But they have a radio in their car,

And many have streaming, and many more will as more and more cars come with the feature. Ford is dropping CD players in favor of connectivity, for example.

People will have more options in their car. Ford is not dropping terestrial radio, it just means we have more to compete with. Sattelite can't offer community & localism, which is something programmers should be embracing.

boomboxes

I can't remember the last time I saw a boom box in a store.

Try Walmart

streaming,

Which, in any major market, does not add to a station rating.

All streams are encoded. It may show up as "WBAV Stream" but it still shows up.

clock radio, some ipods, etc.

Be sure to let Steve Jobs know that he was fibbing when he said "no radios in iPods."

Google it.

People listen to what's most convenient at that particular time. Most phones still don't have an fm radio on them & those that do usually require some special headphones that easily get lost.

I believe any headphone will serve the purpose, just as any power cord serves the purpose for clock radios.

Yes, but alot of headphones have a unique plug. The universal plug won't work on most phones.

The only thing constant in life is change

Yet you engage in hackneyed stereotypes that have long ago been abandoned by listeners.

Facts are facts are facts

 

[Nate Wesley]

I'm sure this example u have provided was pre-Urban in the market.

You (which, other than in texting, is a three-letter word) certainly don't know much in the way of background about Urban stations. I was referring to KTWV, The Wave, roughly over the period between 1995 and 2008 (when PPM changed the playing field). During that time LA consistently had Stevie (Heard of him?) Wonder's KJLH and that time included most of the peak years (and some not so peak years) of The Beat as well as many years of Power 106, which has been a Black and Hispanic with amazing overperformance against both groups.

No, I'm not familiar with that station. According to wikipedia, the station was smooth jazz during that time, which clearly explains it. Radio One, specializing in Urban formats at one point had several jazz stations, our UAC here currently has a jazz show. Jazz is basically R&B without the lyrics.

DODGE could really use you as a spokesperson, Mac.

Mr. Eduardo could have added one more most appropriate station--KHHT Hot 92.3, the post-'Beat' station that has probably kept a healthy (but mostly Latino) audience of Black L.A listeners, even as its evolved from Urban AC to Rhythmic AC today.

'Mold School'? Please. Radio One is likely trying to widen 94.5's scope the same way.

 

[davideduardo]

The Arbitron studies are simply data crunches. Arbitron does not do perceptual research, they produce "report cards."

Oh, I get it Mr Research Man, u only listen to the research when it's convenient for u.

The Arbitron format and ethnic studies are tabulations of individual market data contained in market reports. They are not separate "research" projects as no new respondents are included.

Obviously, when you tabulate dissimilar markets with different competitive arrays and different implementations of specific formats, what you get are generalizations.

I was referring to KTWV, The Wave...

No, I'm not familiar with that station. According to wikipedia, the station was smooth jazz during that time, which clearly explains it. Radio One, specializing in Urban formats at one point had several jazz stations, our UAC here currently has a jazz show. Jazz is basically R&B without the lyrics.

But 1) KTWV is not and was not a Radio One station. And, 2) "smooth jazz" is not jazz, and thus is not an R&B format nor are Kenny G and Yanni R&B artists.

However, the format has had strong African American usage and my purpose in bringing KTWV to the discussion is to show that large groups of African Americans use formats other than Urban.

Now, I will see if I can get beyond my surprise that you are unfamiliar with KTWV since in the first PPM books it cumed around 400,000 Black listeners... more than most Urban stations cume.

Historically, without WSKQ, you miss somewhere between a half-million and three-quarters of a million Blacks.

Just look at who it's owned by..Spanish Broadcasting System. It's an ethnic format. It's not technically 'urban', but it caters to an 'urban' audience. Not all blacks listen to Urban radio, but the majority of them do. FACT. WBLS, Kiss, Hot & Power would put those #'s to shame for black listeners.

But you would miss a huge number of people who are Black and also Hispanic who don't listen to urban radio. Again, the point is that not all Blacks listen to urban radio, and even more don't listen to it exclusively.

When u have a choice of a station with or without imaging being beat into your head, u choose the one without.

And you believe this based on which competitive situations?

Many would believe that good imaging enhances flow, improves the transition between songs, and even adds flair or excitement to a station.

Again, in the wired world, "community" has different meanings. It definitely is not restricted to a few miles around a city any more.

It is if you're radio station is serving that community or 'market'.

But if your listener group believes that their community is contained on Facebook, then you are not serving their community.

Sattelite(sic) can't offer community & localism, which is something programmers should be embracing.

Satellite serves the niche music communities, the various sports communities, etc., etc. Your definition of "community" is what is deficient. Go Google McLuhan.

All streams are encoded. It may show up as "WBAV Stream" but it still shows up.

But the stream is a separate "radio station" and the stream does not add to the station's still immensely greater terrestrial audience. Some, such as the immensely respected and successful Jerry Lee, would argue that streaming in its current AFTRA limited state, detracts or subtracts from the terrestrial station listening.

Google it.

My bad. I was thinking iPhone, and the iPod does have radio in some models...

 

[saradio1]

I agree with many of the previous post. This station sounds whack. Where's the Old School Hip Hop? How come it's not diverse like the one in Cincy?

 

[Scholarm1111]

I would say that they might be after the upper end of the 25-54 African American demographic. I like the music but wonder how long it will last. Urban AC Old School 106.7 in New Orleans does play alot of currents.

 

[Mac Black]

Oh, I get it Mr Research Man, u only listen to the research when it's convenient for u.

The Arbitron format and ethnic studies are tabulations of individual market data contained in market reports. They are not separate "research" projects as no new respondents are included.

Obviously, when you tabulate dissimilar markets with different competitive arrays and different implementations of specific formats, what you get are generalizations.

Excuses excuses excuses

I was referring to KTWV, The Wave...

No, I'm not familiar with that station. According to wikipedia, the station was smooth jazz during that time, which clearly explains it. Radio One, specializing in Urban formats at one point had several jazz stations, our UAC here currently has a jazz show. Jazz is basically R&B without the lyrics.

But 1) KTWV is not and was not a Radio One station. And, 2) "smooth jazz" is not jazz, and thus is not an R&B format nor are Kenny G and Yanni R&B artists.

Our stations here play Kenny G & Yanni during the jazz show. Jazz is jazz.

However, the format has had strong African American usage and my purpose in bringing KTWV to the discussion is to show that large groups of African Americans use formats other than Urban.

Now, I will see if I can get beyond my surprise that you are unfamiliar with KTWV since in the first PPM books it cumed around 400,000 Black listeners... more than most Urban stations cume.

& I said that # is very small compared to urban formats. MOST is the word I used. Black people have something called RYTHM. Ever seen the movie "White Boy Can't Dance"? IMO

Historically, without WSKQ, you miss somewhere between a half-million and three-quarters of a million Blacks.

Just look at who it's owned by..Spanish Broadcasting System. It's an ethnic format. It's not technically 'urban', but it caters to an 'urban' audience. Not all blacks listen to Urban radio, but the majority of them do. FACT. WBLS, Kiss, Hot & Power would put those #'s to shame for black listeners.

But you would miss a huge number of people who are Black and also Hispanic who don't listen to urban radio. Again, the point is that not all Blacks listen to urban radio, and even more don't listen to it exclusively.

But MOST do. FACT.

When u have a choice of a station with or without imaging being beat into your head, u choose the one without.

And you believe this based on which competitive situations?

Many would believe that good imaging enhances flow, improves the transition between songs, and even adds flair or excitement to a station.

That is the most rediculous thing I've heard. People want continuous music with little interruption.

Again, in the wired world, "community" has different meanings. It definitely is not restricted to a few miles around a city any more.

It is if you're radio station is serving that community or 'market'.

But if your listener group believes that their community is contained on Facebook, then you are not serving their community.

We're on facebook. Ratings are only impacted by those who actually live in the community or 'market' or those in surrounding markets that can pick up the signal. So, yes, community is contained to a specific geographic area.

Sattelite(sic) can't offer community & localism, which is something programmers should be embracing.

Satellite serves the niche music communities, the various sports communities, etc., etc. Your definition of "community" is what is deficient. Go Google McLuhan.

Sattelite plays continuous music without imaging, commercials or interruption. People just don't wanna pay. Sattelite is like radio's cable. We have to provide something different they can't get from sattelite.

All streams are encoded. It may show up as "WBAV Stream" but it still shows up.

But the stream is a separate "radio station" and the stream does not add to the station's still immensely greater terrestrial audience. Some, such as the immensely respected and successful Jerry Lee, would argue that streaming in its current AFTRA limited state, detracts or subtracts from the terrestrial station listening.

If your station on air & online plays different commercials, then it shows up separately. If they are simulcast, then it all counts as one. The #'s u get from streaming are usually insignificant anyway. We have our own systems in place to track streaming.

 

[bucwhyl]

I'm sure this example u have provided was pre-Urban in the market.

You (which, other than in texting, is a three-letter word) certainly don't know much in the way of background about Urban stations. I was referring to KTWV, The Wave, roughly over the period between 1995 and 2008 (when PPM changed the playing field). During that time LA consistently had Stevie (Heard of him?) Wonder's KJLH and that time included most of the peak years (and some not so peak years) of The Beat as well as many years of Power 106, which has been a Black and Hispanic with amazing overperformance against both groups.

No, I'm not familiar with that station. According to wikipedia, the station was smooth jazz during that time, which clearly explains it. Radio One, specializing in Urban formats at one point had several jazz stations, our UAC here currently has a jazz show. Jazz is basically R&B without the lyrics.

DODGE could really use you as a spokesperson, Mac.

Mr. Eduardo could have added one more most appropriate station--KHHT Hot 92.3, the post-'Beat' station that has probably kept a healthy (but mostly Latino) audience of Black L.A listeners, even as its evolved from Urban AC to Rhythmic AC today.

'Mold School'? Please. Radio One is likely trying to widen 94.5's scope the same way.

I'm digging the wide playlist, but come on, how long will that actually last? When the jocks are added, will it be the same nine "Moldy Oldies", (Yes Nate, I said "Moldy Oldies"), over and over again?

 

[Mac Black]

Just by looking at the playlist, it looks like the same played out gold on most R1 UAC's. I really don't see too much difference from what they were doing before.

 

[Nate Wesley]

Our stations here play Kenny G & Yanni during the jazz show. Jazz is jazz.

That rumbling in the ground you hear? That isn't Miles Davis spinning in his grave. It's actually his zombified remains working in tandem, trying to pinpoint which internet tough guy to choke.

You have no credibility speaking on matters of broadcasting or music, saying something that hilarious and false.

 

[Nate Wesley]

'U got served'. How intelligent.

 

[Mac Black]

'U got served'. How intelligent.

Nate Wesley is my stalker y'all. He seriously has nothing better to do with his time.

 

[jd]

And a cross tab, under cross examination, is not research. And I'm gettin' cross and am gona' have to serve myself another shot or two if this keeps up.

I think I'll pour myself one, too, since I love a spirited debate like this one. Pardon the pun.

 

[charles123]

It will never work with a sorry-ass transmitter

 

[OHTBGH]

All streams are encoded. It may show up as "WBAV Stream" but it still shows up.

But the stream is a separate "radio station" and the stream does not add to the station's still immensely greater terrestrial audience. Some, such as the immensely respected and successful Jerry Lee, would argue that streaming in its current AFTRA limited state, detracts or subtracts from the terrestrial station listening.

Google it.

I'll attest to that! Try to get your show on an ONLY streaming station. Or a station that has a bad nighttime signal but the stream carries all your listeners while hardly any are actually listening to the station at that time. (Had this problem with KSEV-AM in Houston and other cities.) They are not counting the listeners on the stream!

Bottom line: If the advertisers don't count it, THEN IT DON'T COUNT!

-BGH

 

[Mac Black]

All streams are encoded. It may show up as "WBAV Stream" but it still shows up.

But the stream is a separate "radio station" and the stream does not add to the station's still immensely greater terrestrial audience. Some, such as the immensely respected and successful Jerry Lee, would argue that streaming in its current AFTRA limited state, detracts or subtracts from the terrestrial station listening.

Google it.

I'll attest to that! Try to get your show on an ONLY streaming station. Or a station that has a bad nighttime signal but the stream carries all your listeners while hardly any are actually listening to the station at that time. (Had this problem with KSEV-AM in Houston and other cities.) They are not counting the listeners on the stream!

Bottom line: If the advertisers don't count it, THEN IT DON'T COUNT!

-BGH

Go back & read that conversation again

 

[PTBoardOp94]

I didn't ask u for a history lesson or your outdated opinion. It's 2011, my thoughts are in the future, not the past.

Which channel? If its a "Black Hispanic" format, I'll add it to my presets. I've been looking for a good Spanish R&B channel. Despite not speaking the language, good radio is good radio.

No, seriously. I spend about 5% of my time with radio sampling non-English programs.

 

[davideduardo]

Which channel? If its a "Black Hispanic" format, I'll add it to my presets. I've been looking for a good Spanish R&B channel. Despite not speaking the language, good radio is good radio.

I'm loving this post.

The equivalent of R&B in Spanish would have several interpretations.

R&B, as in what I was used to at WJMO in the early 60's and on would be the equivalent of salsa (WZNT, Z-93 or "La Zeta" in San Juan being a fine example that plays current and gold) in Puerto Rico and merengue in the Dominican Republic (as was played in the mid-80's on Z-101 in Santo Domingo). Or any other form of Afroantillean music, including cumbia and vallenato from Colombia.

La Zeta: http://tunein.com/radio/La-Zeta-93-937-s24392/

Merengue and other stuff: http://www.rumba985.com//

The equivalent of hip hop and modern r&b would be the various forms of reggaetón, which can be hard core or romantic at the different extremes... it's a derivative of salsa, reggae and other African-rooted music of the Caribbean.

Reggaetón http://www.reggaeton947.com/

Even salsa is a product of more traditional Afroantillean genres and of true Afreican music itself all of which were mixed with progressive jazz in the late 60's by Latin and African American musicians in New York.

(This is probably more than you wanted to know... but you hit on my four favorite kinds of music... so forgive me. )

No, seriously. I spend about 5% of my time with radio sampling non-English programs.

My favorite from out of the Hemisphere is Chérie FM from France. Somehow the language and the music are enchanting.

 

[in3media_be1]

Some posts from this thread have been moved to Take It Outside


http://boards.radio-info.com/smf/index.php?topic=195254.msg1728633#msg1728633

 

[bucwhyl]

Thank you!!!

 

[jeffdfw]

The playlist seems to be ever so slightly diverse today

Wild Cherry
KC & The Sunshine Band
Michael McDonald
Tom Tom Club