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Now that NY has been eliminated...

Will the powers at be over at 1010 finally do the right thing and stop airing Yankee games altogether? Or are they continue to ride that same horse again (as well as flip their formats another three times in the next twelve months) until the Rays get run out of town (which is what the Yankees want to have happen anyway)?
 
If I were Stu Sternberg I'd approach one of the small brokered AM stations in the New York market and pay them to broadcast Rays games. Of course, no one would listen, but turnabout's fair play. That's one move that could force Steinbrenner to end his ego-gratifying Yankeecast in Tampa.

They don't flip formats at 1010, they just rotate them. Since Infinity acquired that station from Sudbrink in 1988 and went 24-7, the formats have been: Classic Country, Sports and Hot Talk, each at least twice. I think the phrase "A lot of people inside the building" wanted the latest format change, taken from a newspaper article, says it all.
 
The big problem with 1010 AM is their signal. They will never have good ratings because their signal goes East/West while the population growth is North/South.
When Infinity purchased the property from Woody Sudbrink in November of 1987, I completely rebuilt the transmitting facility. During the system tune-up, I had the Consulting Engineers adjust the pattern for the maximum North/South signal that would be accepted by the FCC. They did.
While WQYK-AM puts in excess of 250,000 watts into their East/West signal lobes, their North/South nulls radiate (as I recall) 158 watts.
The situation will never improve due to WQYK's protection of stations which operate on 1010 kHz in Jacksonville and New Orleans.
 
Agreed 1010 has a tight bow tie pattern. Where I'm at in Sarasota, 1010 in non existant even on a good radio. I hear a spanish language station probably from Cuba or Mexico in it's place. I still dont see why they cant open that pattern a little to the south to allow reception in Sarasota. 910 is the same here also. Non existent.
 
Due north and northeast toward Jacksonville is mostly rural, with a few burbs such as Wesley Chapel sprinkled in. It's growing, but not so much that missing it is fatal.

What I don't understand is why 1010 didn't take advantage of the deletion of WCNU in Crestview several years ago to throw in a small lobe to the NW, which would improve reception everywhere from New Tampa to Spring Hill and perhaps as far north as Tallahassee. Jacksonville's 0.5 contour, even with the 50 kW CP, only goes as far west as Lake City, with its closest lobe to Tampa terminating well to the northeast of Gainesville. There is no station on 1010 along the coast until you get to Houston, Texas. The co-channel stations in Louisiana, Mississippi and Alabama are well inland (100 miles or more).
 
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