J
Joseph_Gallant
Guest
....could the Academy Awards and the Super Bowl become the next two events to face extremely agressive counterprogramming by rival networks??
In the case of the Super Bowl, ABC will be the only major network that will not be in the Super Bowl rotation, and thus the only network I think would ever dare to agressively counterprogram the Big Game. Because each of them will broadcast the Super Bowl every third year, CBS, Fox and NBC wouldn't dare put something strong against the game for fear that they could be frozen out by the NFL the next time TV contracts are negotiated.
I wonder if next year on "Super Sunday", ABC might try to challenge the game head-on by having a two-hour "Dancing With The Stars" finale from 7-9 P.M. ET, followed by first-run episodes of "Desperate Housewives" (9-10 P.M. ET) and "Grey's Anatomy" (10-11 P.M. ET), with agressive promotion. In order to go up against the Super Bowl in all time zones, these shows would have to air from 4 to 8 P.M. Pacific time.
I also wonder if next year, Fox might somehow slip-in an extra "American Idol" on Oscar Night to go head-to-head against the Academy Awards, with CBS perhaps running "a very special Sunday episode" of "Survivor" and NBC perhaps slotting (if it remains a hit) an extra episode of "Deal Or No Deal" up against Entertainment's Biggest Night.
The days when other networks would avoid counterprogramming big events are gone forever. Starting in 2007, Oscar Night and Super Sunday may also face very strong competition for the nation's viewers.
In the case of the Super Bowl, ABC will be the only major network that will not be in the Super Bowl rotation, and thus the only network I think would ever dare to agressively counterprogram the Big Game. Because each of them will broadcast the Super Bowl every third year, CBS, Fox and NBC wouldn't dare put something strong against the game for fear that they could be frozen out by the NFL the next time TV contracts are negotiated.
I wonder if next year on "Super Sunday", ABC might try to challenge the game head-on by having a two-hour "Dancing With The Stars" finale from 7-9 P.M. ET, followed by first-run episodes of "Desperate Housewives" (9-10 P.M. ET) and "Grey's Anatomy" (10-11 P.M. ET), with agressive promotion. In order to go up against the Super Bowl in all time zones, these shows would have to air from 4 to 8 P.M. Pacific time.
I also wonder if next year, Fox might somehow slip-in an extra "American Idol" on Oscar Night to go head-to-head against the Academy Awards, with CBS perhaps running "a very special Sunday episode" of "Survivor" and NBC perhaps slotting (if it remains a hit) an extra episode of "Deal Or No Deal" up against Entertainment's Biggest Night.
The days when other networks would avoid counterprogramming big events are gone forever. Starting in 2007, Oscar Night and Super Sunday may also face very strong competition for the nation's viewers.